A data profile of the people who buy, follow and care about Rabbits in Canada — modelled from more than twelve digital signal sources. Rabbits has an estimated audience of 3,523,753 people in Canada.
The average Rabbits fan in Canada is 39.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Do it yourself (DIY), Pet food, Taylor Swift, with strongest over-indexing on Do it yourself (DIY) (1.58× the country average).
Demographically, the Rabbits audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Rabbits fan in Canada is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Rabbits profile in Canada.
62.2% are female, 37.8% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 39.2 |
| Estimated audience size | 3,523,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Rabbits audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 9.1% |
| Italy | 4.5% |
Where the Rabbits audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.39× | |
| 02 | British Columbia | ~700K | 1.34× | |
| 03 | Alberta | ~500K | 1.26× | |
| 04 | Manitoba | ~100K | 1.14× | |
| 05 | Saskatchewan | ~100K | 1.10× | |
| 06 | New Brunswick | ~80K | 0.97× | |
| 07 | Nova Scotia | ~100K | 0.92× | |
| 08 | Newfoundland and Labrador | ~40K | 0.80× | |
| 09 | Prince Edward Island | ~10K | 0.77× | |
| 10 | Quebec | ~600K | 0.66× |
The strongest cross-interests of the Rabbits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 2.03× | ||
| 02 | Leonardo DiCaprio | Movies & TV | 2.00× | ||
| 03 | Art exhibition | Arts & Culture | 1.80× | ||
| 04 | Natural skin care | Beauty & Wellness | 1.79× | ||
| 05 | New York Yankees | Sports | 1.78× | ||
| 06 | Animal rights | Politics & Society | 1.76× | ||
| 07 | Online food ordering | Food & Beverages | 1.74× | ||
| 08 | Etsy | Fashion & Accessoires | 1.72× | ||
| 09 | Pet food | Pets & Animals | 1.71× | ||
| 10 | Contemporary art | Arts & Culture | 1.71× | ||
| 11 | Katy Perry | Music & Radio | 1.65× | ||
| 12 | Fast casual restaurants | Food & Beverages | 1.64× | ||
| 13 | Bath and Bodyworks | Shopping | 1.64× | ||
| 14 | Fine art | Business & Career | 1.63× | ||
| 15 | Pet store | Pets & Animals | 1.63× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.58× | ||
| 17 | Vintage clothing | Fashion & Accessoires | 1.57× | ||
| 18 | Taylor Swift | Music & Radio | 1.56× | ||
| 19 | Local food | Food & Beverages | 1.54× | ||
| 20 | Golf Channel | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.34× | |
| Extroversion | THRILL | 1.32× | |
| Pet Ownership | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Convenience Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× |
Rabbits has an estimated audience of 3,523,753 people in Canada, concentrated in Ontario and British Columbia.
62.2% of Rabbits fans are female, 37.8% are male, with an average age of 39.2 years.
Rabbits fans show strongest brand affinity for Do it yourself (DIY) (1.58×), Pet food (1.71×), and Taylor Swift (1.56×) over the country average.
Rabbits fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~700K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Rabbits itself, the audience over-indexes on Pet food (1.71×), Taylor Swift (1.56×), Local food (1.54×), and Fine art (1.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Rabbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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