A data profile of the people who buy, follow and care about Rabbits in India — modelled from more than twelve digital signal sources. Rabbits has an estimated audience of 4,413,479 people in India.
Rabbits has an estimated audience of 4,413,479 people in India. 29.5% are female, 70.5% are male, average age 33.1. Top brand affinities: Volunteering, Drawing, Reptiles, Cat food, Dogs.
Top brand affinities include Volunteering, Drawing, Reptiles, with strongest over-indexing on Volunteering (3.38× the country average).
Demographically, the Rabbits audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Rabbits fan in India is more male, around 33.1 years old, with strong Pet Ownership tendencies and a notable affinity for Volunteering.
The key figures that characterise the Rabbits profile in India.
29.5% are female, 70.5% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 33.1 |
| Estimated audience size | 4,413,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Rabbits audience comes from India.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 9.1% |
| Italy | 4.5% |
The strongest cross-interests of the Rabbits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cane Corso | Food & Beverages | 6.37× | ||
| 02 | Siberian Husky | Pets & Animals | 5.66× | ||
| 03 | Cat food | Pets & Animals | 5.45× | ||
| 04 | Dachshund | Pets & Animals | 5.42× | ||
| 05 | Shih Tzu | Pets & Animals | 5.09× | ||
| 06 | Rottweiler | Pets & Animals | 4.96× | ||
| 07 | Poodle | Pets & Animals | 4.94× | ||
| 08 | Reptiles | Pets & Animals | 3.83× | ||
| 09 | Minivans | Cars & Mobility | 3.49× | ||
| 10 | Volunteering | Politics & Society | 3.38× | ||
| 11 | Drawing | Home & Garden | 2.76× | ||
| 12 | Manga | Literature | 2.42× | ||
| 13 | Cruises | Travel & Leisure | 2.24× | ||
| 14 | Comics | Literature | 2.17× | ||
| 15 | True Detective | Movies & TV | 2.09× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.98× | ||
| 17 | Desserts | Food & Beverages | 1.92× | ||
| 18 | Dogs | Pets & Animals | 1.90× | ||
| 19 | Toys | Games | 1.73× | ||
| 20 | Spas | Beauty & Wellness | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.42× | |
| Extroversion | THRILL | 1.46× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Social Media Usage | JOY | 0.62× | |
| Need for Security | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Rabbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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