A data profile of the people who buy, follow and care about Rabbits in Italy — modelled from more than twelve digital signal sources. Rabbits has an estimated audience of 7,044,457 people in Italy.
Rabbits has an estimated audience of 7,044,457 people in Italy. 59.9% are female, 40.1% are male, average age 42.5. Top brand affinities: Wikipedia, Reptiles, Pet food, Volunteering, Pet store.
Top brand affinities include Wikipedia, Reptiles, Pet food, with strongest over-indexing on Wikipedia (2.91× the country average).
Demographically, the Rabbits audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Rabbits fan in Italy is more female, around 42.5 years old, with strong Pet Ownership tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Rabbits profile in Italy.
59.9% are female, 40.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.5 |
| Estimated audience size | 7,044,457 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Rabbits audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 9.1% |
| Italy | 4.5% |
The strongest cross-interests of the Rabbits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reptiles | Pets & Animals | 4.68× | ||
| 02 | Homeschooling | Politics & Society | 3.41× | ||
| 03 | Australian Shepherd | Pets & Animals | 3.06× | ||
| 04 | Wikipedia | Internet & Social Media | 2.91× | ||
| 05 | Tinder | Internet & Social Media | 2.83× | ||
| 06 | Pet store | Pets & Animals | 2.64× | ||
| 07 | Satire | Literature | 2.53× | ||
| 08 | Robert Redford | Movies & TV | 2.51× | ||
| 09 | Pet sitting | Pets & Animals | 2.47× | ||
| 10 | Pet food | Pets & Animals | 2.46× | ||
| 11 | Volunteering | Politics & Society | 2.23× | ||
| 12 | Animal rights | Politics & Society | 2.00× | ||
| 13 | Genetics | Kids & Family | 1.93× | ||
| 14 | Mediaset | Technology & Electronics | 1.84× | ||
| 15 | Veterinary medicine | Business & Career | 1.81× | ||
| 16 | Primark | Shopping | 1.71× | ||
| 17 | Meat | Food & Beverages | 1.64× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.58× | ||
| 19 | TikTok | Internet & Social Media | 1.51× | ||
| 20 | Singer-songwriter | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.68× | |
| Community Orientation | OPEN | 1.48× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Patriotism | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Rabbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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