A data profile of the people who buy, follow and care about Rabbits in United Kingdom — modelled from more than twelve digital signal sources. Rabbits has an estimated audience of 6,856,838 people in United Kingdom.
The average Rabbits fan in United Kingdom is 43.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Hobby, Wikipedia, Pet store, with strongest over-indexing on Hobby (2.14× the country average).
Demographically, the Rabbits audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Rabbits fan in United Kingdom is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Hobby.
The key figures that characterise the Rabbits profile in United Kingdom.
69.0% are female, 31.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 43.0 |
| Estimated audience size | 6,856,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Rabbits audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 9.1% |
| Italy | 4.5% |
Where the Rabbits audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.38× | |
| 02 | Yorkshire and the Humber | ~800K | 1.37× | |
| 03 | East of England | ~700K | 1.10× | |
| 04 | North East | ~300K | 1.05× | |
| 05 | South East | ~900K | 0.96× | |
| 06 | East Midlands | ~400K | 0.83× | |
| 07 | South West | ~500K | 0.82× | |
| 08 | North West | ~400K | 0.53× |
The strongest cross-interests of the Rabbits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 3.01× | ||
| 02 | Pet store | Pets & Animals | 2.99× | ||
| 03 | Pet food | Pets & Animals | 2.51× | ||
| 04 | Wikipedia | Internet & Social Media | 2.40× | ||
| 05 | Mother's Day | Kids & Family | 2.29× | ||
| 06 | Refrigerator | Home & Garden | 2.17× | ||
| 07 | Volunteering | Politics & Society | 2.15× | ||
| 08 | Hobby | Home & Garden | 2.14× | ||
| 09 | Satire | Literature | 2.13× | ||
| 10 | Mobile home | Cars & Mobility | 2.08× | ||
| 11 | Esso | Cars & Mobility | 1.88× | ||
| 12 | Google Maps | Internet & Social Media | 1.75× | ||
| 13 | Aldi | Shopping | 1.72× | ||
| 14 | Distilled beverage | Food & Beverages | 1.72× | ||
| 15 | Google Drive | Technology & Electronics | 1.71× | ||
| 16 | Nonprofit organization | Politics & Society | 1.61× | ||
| 17 | Kitchen | Home & Garden | 1.56× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Ryanair | Travel & Leisure | 1.54× | ||
| 20 | Weddings | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.49× | |
| Community Orientation | OPEN | 1.41× | |
| DIY Mentality | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Career Orientation | POWER | 0.90× |
Rabbits has an estimated audience of 6,856,838 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
69.0% of Rabbits fans are female, 31.0% are male, with an average age of 43.0 years.
Rabbits fans show strongest brand affinity for Hobby (2.14×), Wikipedia (2.4×), and Pet store (2.99×) over the country average.
Rabbits fans in United Kingdom are most concentrated in South East (reach ~900K), Yorkshire and the Humber (reach ~800K), and East of England (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Rabbits itself, the audience over-indexes on Wikipedia (2.4×), Pet store (2.99×), Pet food (2.51×), and Volunteering (2.15×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rabbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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