Rascasse Audience Intelligence

Rabbits Audience in France

A data profile of the people who buy, follow and care about Rabbits in France — modelled from more than twelve digital signal sources. Rabbits has an estimated audience of 4,581,946 people in France.

Rabbits has an estimated audience of 4,581,946 people in France. 64.3% are female, 35.7% are male, average age 42.0. Top brand affinities: Google Drive, Google Maps, Pet food, Volunteering, Reptiles.

Top brand affinities include Google Drive, Google Maps, Pet food, with strongest over-indexing on Google Drive (3.65× the country average).

Demographically, the Rabbits audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Pet Ownership.

The typical Rabbits fan in France is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rabbits profile in France.

Audience size
4.6M
in France
Gender
64.3%
35.7% male
Age
42.0
average years
Country rank
#842
Topic in France
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rabbits fans

64.3% are female, 35.7% are male, average age 42.0.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Rabbits audience in France
MetricValue
Female64.3%
Male35.7%
Average age42.0
Estimated audience size4,581,946
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Rabbits audience in France
Age bracketShare%
16-1916%
20-2918%
30-3916%
40-4921%
50+30%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Rabbits audience comes from France.

Worldwide audience distribution share by country for Rabbits
CountryShare
United States18.8%
Japan9.1%
Italy4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rabbits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rabbits audience
#·InterestCategoryAffinity×
01ReptilesPets & Animals4.88×
02HomeschoolingPolitics & Society4.33×
03Google DriveTechnology & Electronics3.65×
04VolunteeringPolitics & Society3.48×
05Pet foodPets & Animals3.35×
06Pet storePets & Animals3.22×
07Permanent residencyBusiness & Career3.00×
08TinderInternet & Social Media3.00×
09Kitchen gardenHome & Garden3.00×
10Google MapsInternet & Social Media2.66×
11Office 365Technology & Electronics2.46×
12Instant GamingGames2.29×
13VoloteaTravel & Leisure1.99×
14KitchenHome & Garden1.98×
15Nonprofit organizationPolitics & Society1.92×
16MilkFood & Beverages1.91×
17DogsPets & Animals1.87×
18ZooKids & Family1.77×
19DrawingHome & Garden1.74×
20ApartmentBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rabbits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Rabbits audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.00×
Pet OwnershipJOY2.27×
Community OrientationOPEN2.06×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Rabbits audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.94×
Career OrientationPOWER0.96×
Need for SecurityCONSERVATISM0.96×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Rabbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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