A data profile of the people who buy, follow and care about Choir in Italy — modelled from more than twelve digital signal sources. Choir has an estimated audience of 3,614,735 people in Italy.
Choir has an estimated audience of 3,614,735 people in Italy. 55.8% are female, 44.2% are male, average age 46.0. Top brand affinities: Wikipedia, Satire, Singer-songwriter, Top Channel, Volunteering.
Top brand affinities include Wikipedia, Satire, Singer-songwriter, with strongest over-indexing on Wikipedia (5.1× the country average).
Demographically, the Choir audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Choir fan in Italy is more female, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Choir profile in Italy.
55.8% are female, 44.2% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 46.0 |
| Estimated audience size | 3,614,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Choir audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.3% |
| Mexico | 6.7% |
| Italy | 5.9% |
The strongest cross-interests of the Choir audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Top Channel | Movies & TV | 13.16× | ||
| 02 | Thomann | Shopping | 5.38× | ||
| 03 | Wikipedia | Internet & Social Media | 5.10× | ||
| 04 | New Testament | Politics & Society | 4.86× | ||
| 05 | Improvisation | Music & Radio | 4.60× | ||
| 06 | Music download | Technology & Electronics | 4.29× | ||
| 07 | Satire | Literature | 3.84× | ||
| 08 | Sanremo Music Festival | Music & Radio | 2.99× | ||
| 09 | Musical theatre | Movies & TV | 2.57× | ||
| 10 | General practitioner | Health | 2.55× | ||
| 11 | Genetics | Kids & Family | 2.40× | ||
| 12 | Mediaset | Technology & Electronics | 2.30× | ||
| 13 | Volunteering | Politics & Society | 2.29× | ||
| 14 | Singer-songwriter | Music & Radio | 2.24× | ||
| 15 | Progressive rock | Music & Radio | 2.09× | ||
| 16 | Nonprofit organization | Politics & Society | 2.07× | ||
| 17 | Contemporary R&B | Music & Radio | 2.06× | ||
| 18 | Milk | Food & Beverages | 1.86× | ||
| 19 | Innovation | Business & Career | 1.71× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.88× | |
| Tradition | CONSERVATISM | 1.81× | |
| Convenience Orientation | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Choir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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