Rascasse Audience Intelligence

Singing Audience in Brazil

A data profile of the people who buy, follow and care about Singing in Brazil — modelled from more than twelve digital signal sources. Singing has an estimated audience of 10,403,830 people in Brazil.

#346among Topic in Brazil#41in Music & Radio

The average Singing fan in Brazil is 42.3 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Singing profile in Brazil.

Audience size
10.4M
in Brazil
Gender
56.9%♀
43.1% male
Age
42.3
average years
Country rank
#523
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singing fans

56.9% are female, 43.1% are male, average age 42.3.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Singing audience in Brazil
MetricValue
Female56.9%
Male43.1%
Average age42.3
Estimated audience size10,403,830
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Singing audience in Brazil
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Singing audience comes from Brazil.

Worldwide audience distribution share by country for Singing
CountryShare
United States18.0%
India5.9%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singing audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Singing fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~200K1.35×
02Roraima~40K1.30×
03Rio de Janeiro~1M1.12×
04Amazonas~200K1.11×
05Paraná~700K1.09×
06Pernambuco~500K1.09×
07Rio Grande do Sul~600K1.05×
08São Paulo~2.5M1.01×
09Santa Catarina~500K1.01×
10Pará~300K1.01×
11Alagoas~200K1.00×
12Bahia~700K0.99×
13Rondônia~90K0.99×
14Amapá~40K0.99×
15Ceará~400K0.96×
16Espírito Santo~200K0.96×
17Mato Grosso do Sul~100K0.96×
18Maranhão~200K0.94×
19Acre~30K0.93×
20Rio Grande do Norte~200K0.92×
21Piauí~100K0.92×
22Sergipe~100K0.92×
23Tocantins~60K0.90×
24Goiás~400K0.89×
25Paraíba~200K0.89×
26Minas Gerais~900K0.86×
27Mato Grosso~200K0.85×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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