Norteño (music) Audience in Mexico
Norteño (music) has an estimated audience of 6,804,080 people in Mexico. 48.0% are female, 52.0% are male, average age 31.9. Top brand affinities: Catholic Church, Banana, Classical music, Sarcasm, Travel agency.
Top brand affinities include Catholic Church, Banana, Classical music, with strongest over-indexing on Catholic Church (2.75× the country average). Demographically, the Norteño (music) audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Norteño (music) fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 31.9 |
| Estimated audience size | 6,804,080 |
Audience persona
The typical Norteño (music) fan in Mexico is balanced, around 31.9 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
Top brand affinities of Norteño (music) fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.75× | Politics & Society |
| Banana | 3× | Food & Beverages |
| Classical music | 1.95× | Music & Radio |
| Sarcasm | 3× | Politics & Society |
| Travel agency | 3× | Travel & Leisure |
| TV reality shows | 1.77× | Movies & TV |
| El País | 3× | News |
| Freeware | 3× | Technology & Electronics |
| Dentistry | 3× | Business & Career |
| Smartphones | 1.52× | Technology & Electronics |
| Anime movies | 1.61× | Movies & TV |
| Office 365 | 3× | Technology & Electronics |
| Radio | 1.9× | Technology & Electronics |
| Game consoles | 1.94× | Technology & Electronics |
| Google Drive | 3× | Technology & Electronics |
| Sexology | 3× | Kids & Family |
| Reggae | 1.52× | Music & Radio |
| Broadcasting of sports events | 3× | Movies & TV |
| Breastfeeding | 3× | Kids & Family |
| captain america | 3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.25 |
| Need for Security | CONSERVATISM | 1.74 |
| Risk Appetite | THRILL | 1.66 |
| Spirituality | BALANCE | 1.53 |
| Travelling | THRILL | 1.52 |
| Patriotism | CONSERVATISM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 34.8% |
| United States | 34.6% |
| Colombia | 6.1% |
See Norteño (music) audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Norteño (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.