Rascasse Audience Intelligence

Rupert Friend Audience in United States

A data profile of the people who buy, follow and care about Rupert Friend in United States — modelled from more than twelve digital signal sources. Rupert Friend has an estimated audience of 1,645,321 people in United States.

#1075among Actor Actress or TV Star in United States#3234among Person in United States#2696in Movies & TV

The average Rupert Friend fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Taron Egerton, Morena Baccarin, Obsessed (2009 film), with strongest over-indexing on Taron Egerton (108.96× the country average).

Demographically, the Rupert Friend audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rupert Friend fan in United States is balanced, around 31.4 years old, with strong Spirituality tendencies and a notable affinity for Taron Egerton.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rupert Friend profile in United States.

Audience size
1.6M
in United States
Gender
46.6%♀
53.4% male
Age
31.4
average years
Country rank
#16554
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rupert Friend fans

46.6% are female, 53.4% are male, average age 31.4.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Rupert Friend audience in United States
MetricValue
Female46.6%
Male53.4%
Average age31.4
Estimated audience size1,645,321
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Rupert Friend audience in United States
Age bracketShare%
16-1923%
20-2947%
30-3919%
40-496%
50+5%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Rupert Friend audience comes from United States.

Worldwide audience distribution share by country for Rupert Friend
CountryShare
United States36.1%
United Kingdom16.4%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rupert Friend audience in United States is strongest.

Fig. 05

Top regions by affinity

Rupert Friend fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.39×
02Idaho~10K1.34×
03Oregon~20K1.23×
04Washington~40K1.19×
05Montana~6K1.17×
06Colorado~30K1.14×
07Maine~7K1.14×
08California~200K1.12×
09New Hampshire~8K1.12×
10Arizona~40K1.09×
11New Mexico~9K1.08×
12Alaska~4K1.06×
13Massachusetts~40K1.05×
14Connecticut~20K1.04×
15Hawaii~8K1.04×
16Tennessee~40K1.03×
17Vermont~3K1.02×
18Minnesota~30K1.01×
19Oklahoma~20K1.01×
20Florida~100K1.00×
21North Carolina~50K1.00×
22Virginia~40K1.00×
23Missouri~30K1.00×
24Texas~100K0.99×
25Kansas~10K0.99×
26Rhode Island~5K0.99×
27Arkansas~10K0.98×
28Illinois~60K0.97×
29New York~90K0.96×
30South Carolina~30K0.96×
31Pennsylvania~50K0.94×
32Michigan~40K0.94×
33New Jersey~40K0.94×
34Wisconsin~20K0.94×
35Nevada~20K0.93×
36Washington, District of Columbia~5K0.93×
37Ohio~50K0.92×
38Indiana~30K0.92×
39Kentucky~20K0.92×
40Iowa~10K0.92×
41Georgia~50K0.91×
42Delaware~4K0.91×
43South Dakota~4K0.91×
44Maryland~30K0.90×
45Nebraska~8K0.90×
46North Dakota~3K0.89×
47West Virginia~7K0.86×
48Alabama~20K0.84×
49Mississippi~10K0.81×
50Louisiana~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Rupert Friend, United States
0.80×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rupert Friend audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rupert Friend audience
#·InterestCategoryAffinity×
01Taron EgertonMovies & TV108.96×
02The LobsterMovies & TV87.33×
03Morena BaccarinMovies & TV60.16×
04Moonrise KingdomMovies & TV48.03×
05The Grand Budapest HotelMovies & TV35.16×
06Mel GibsonMovies & TV30.31×
07FandangoTravel & Leisure20.36×
08Obsessed (2009 film)Movies & TV20.00×
09Gangs of New YorkMovies & TV20.00×
10The Strangers (2008 film)Movies & TV18.92×
11Dead Poets SocietyMovies & TV13.18×
12HamletLiterature12.35×
13Ryan PhillippeMovies & TV11.44×
14Milla JovovichMovies & TV11.27×
15Melanie LynskeyMovies & TV10.57×
16Kate MaraMovies & TV9.81×
17Brittany SnowMovies & TV7.59×
18MonstersMovies & TV6.25×
19VoucherShopping4.92×
20BeetlejuiceMovies & TV3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rupert Friend audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rupert Friend audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.52×
Urban LifestyleOPEN1.40×
ExtroversionTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rupert Friend audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.79×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rupert Friend have in United States?

Rupert Friend has an estimated audience of 1,645,321 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rupert Friend fans?

46.6% of Rupert Friend fans are female, 53.4% are male, with an average age of 31.4 years.

03

Which brands do Rupert Friend fans like most?

Rupert Friend fans show strongest brand affinity for Taron Egerton (108.96×), Morena Baccarin (60.16×), and Obsessed (2009 film) (20×) over the country average.

04

Where do Rupert Friend fans live in United States?

Rupert Friend fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rupert Friend fans also like?

Beyond Rupert Friend itself, the audience over-indexes on Morena Baccarin (60.16×), Obsessed (2009 film) (20×), The Lobster (87.33×), and Mel Gibson (30.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Rupert Friend audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rupert Friend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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