Gatlinburg, Tennessee Audience in United States

Gatlinburg, Tennessee has an estimated audience of 5,515,974 people in United States. 61.2% are female, 38.8% are male, average age 44.2. Top regions: Tennessee, Georgia, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Gatlinburg, Tennessee fan in United States is 44.2 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Georgia, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Gatlinburg, Tennessee audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Gatlinburg, Tennessee fans

Demographic split for Gatlinburg, Tennessee audience in United States
MetricValue
Female61.2%
Male38.8%
Average age44.2
Estimated audience size5,515,974

Audience persona

The typical Gatlinburg, Tennessee fan in United States is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Gatlinburg, Tennessee in United States
RegionReachAffinity
Tennessee1,132,53310.24×
Georgia432,7562.55×
Florida349,8110.94×
North Carolina344,6352.08×
Ohio327,3121.93×
Texas306,9710.65×
Kentucky264,7143.83×
Alabama228,7062.97×
Indiana225,7532.24×
South Carolina152,0211.83×
Illinois132,8150.72×
Virginia125,0510.93×
California120,0390.2×
Mississippi115,8472.55×
New York114,6480.37×
Pennsylvania111,5160.6×
Michigan100,4500.7×
Louisiana99,4301.4×
Maryland64,3570.68×
New Jersey64,2010.46×
Missouri60,8420.68×
Wisconsin47,6160.57×
Minnesota40,0320.51×
Arkansas39,6600.87×
Massachusetts36,9980.34×
Oklahoma33,1620.54×
Colorado31,8500.37×
Arizona31,5730.28×
Washington27,0880.24×
West Virginia26,8671.05×
Iowa24,0440.53×
Kansas20,8670.48×
Connecticut18,9720.34×
Nevada15,0370.28×
Utah14,9300.3×
Nebraska14,7930.53×
Oregon14,6120.23×
New Hampshire9,3070.43×
Delaware8,3110.55×
Maine7,8390.4×
Washington, District of Columbia7,8210.47×
New Mexico7,6170.28×
Idaho7,3680.27×
Rhode Island5,5570.32×
South Dakota5,5380.43×
Hawaii4,5520.19×
Montana4,4560.29×
North Dakota4,3910.39×
Vermont3,5040.36×
Alaska3,3650.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gatlinburg, Tennessee audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Hobby Lobby3.67×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.71×Business & Career
Planet Fitness2.74×Sports
Aldi2.63×Shopping
Diaper bag4.35×Kids & Family
Fox News Channel1.73×Movies & TV
Texas Roadhouse2.22×Food & Beverages
MSN2.13×News
Chick-fil-A2.11×Food & Beverages
southwest airlines2.89×Travel & Leisure
Nature1.63×Home & Garden
Dollar General2×Shopping
National park2.95×Travel & Leisure
Canva4.66×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gatlinburg, Tennessee audience
TraitClusterScore
Family OrientationCONSERVATISM1.4
Community OrientationOPEN1.32
Price SensitivityPREMIUM1.29
ExtroversionTHRILL1.25
DIY MentalityTHRILL1.21
PatriotismCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Gatlinburg, Tennessee
CountryShare
United States95.6%
Canada0.9%
Germany0.7%

See Gatlinburg, Tennessee audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Gatlinburg, Tennessee have in United States?

Gatlinburg, Tennessee has an estimated audience of 5,515,974 people in United States, concentrated in Tennessee and Georgia.

What is the gender split and age of Gatlinburg, Tennessee fans?

61.2% of Gatlinburg, Tennessee fans are female, 38.8% are male, with an average age of 44.2 years.

Which brands do Gatlinburg, Tennessee fans like most?

Gatlinburg, Tennessee fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Gatlinburg, Tennessee fans live in United States?

Gatlinburg, Tennessee fans in United States are most concentrated in Tennessee (reach 1,132,533), Georgia (reach 432,756), and Florida (reach 349,811). These three regions account for the largest share of the active audience.

What other brands do Gatlinburg, Tennessee fans also like?

Beyond Gatlinburg, Tennessee itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gatlinburg, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.