Rascasse Audience Intelligence

Gatlinburg, Tennessee Audience in United States

A data profile of the people who buy, follow and care about Gatlinburg, Tennessee in United States — modelled from more than twelve digital signal sources. Gatlinburg, Tennessee has an estimated audience of 5,515,974 people in United States.

#11among Department store in United States#413among POI in United States#520in Travel & Leisure

The average Gatlinburg, Tennessee fan in United States is 44.2 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Florida, Georgia.

Top brand affinities include Hobby Lobby, Mortgage loans, Nature, with strongest over-indexing on Hobby Lobby (2.02× the country average).

Demographically, the Gatlinburg, Tennessee audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gatlinburg, Tennessee fan in United States is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Hobby Lobby.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gatlinburg, Tennessee profile in United States.

Audience size
5.5M
in United States
Gender
61.2%♀
38.8% male
Age
44.2
average years
Country rank
#6130
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gatlinburg, Tennessee fans

61.2% are female, 38.8% are male, average age 44.2.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Gatlinburg, Tennessee audience in United States
MetricValue
Female61.2%
Male38.8%
Average age44.2
Estimated audience size5,515,974
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Gatlinburg, Tennessee audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4924%
50+32%
Fig. 04

Worldwide distribution

95.6%

of the worldwide Gatlinburg, Tennessee audience comes from United States.

Worldwide audience distribution share by country for Gatlinburg, Tennessee
CountryShare
United States95.6%
Canada0.9%
Germany0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gatlinburg, Tennessee audience in United States is strongest.

Fig. 05

Top regions by affinity

Gatlinburg, Tennessee fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1M8.96×
02Kentucky~200K3.34×
03Alabama~200K2.63×
04Mississippi~100K2.41×
05Georgia~400K2.21×
06North Carolina~300K2.09×
07Indiana~200K2.06×
08South Carolina~200K1.89×
09West Virginia~50K1.77×
10Ohio~300K1.73×
11Arkansas~70K1.59×
12Missouri~100K1.51×
13Louisiana~100K1.43×
14Illinois~300K1.40×
15Florida~500K1.37×
16Michigan~200K1.27×
17Wisconsin~100K1.21×
18Virginia~200K1.12×
19Iowa~40K0.99×
20Pennsylvania~100K0.79×
21Oklahoma~40K0.68×
22Maryland~60K0.66×
23Kansas~30K0.66×
24Delaware~10K0.66×
25Texas~300K0.62×
26Nebraska~20K0.58×
27South Dakota~7K0.54×
28Minnesota~40K0.52×
29North Dakota~6K0.52×
30Washington, District of Columbia~8K0.51×
31Vermont~5K0.51×
32New Hampshire~10K0.49×
33Maine~9K0.48×
34Alaska~6K0.48×
35New Jersey~60K0.44×
36Montana~7K0.43×
37Rhode Island~7K0.41×
38Connecticut~20K0.39×
39New York~100K0.36×
40Idaho~10K0.36×
41Colorado~30K0.35×
42New Mexico~10K0.35×
43Massachusetts~40K0.34×
44Hawaii~8K0.34×
45Utah~20K0.33×
46Nevada~20K0.31×
47Arizona~30K0.29×
48Oregon~20K0.27×
49Washington~30K0.25×
50California~100K0.18×
Fig. 06

Affinity by region

Affinity by region — Gatlinburg, Tennessee, United States
0.18×1.00×8.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gatlinburg, Tennessee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gatlinburg, Tennessee audience
#·InterestCategoryAffinity×
01MoonshineFood & Beverages8.75×
02Rail transportTravel & Leisure2.77×
03Hardware storeHome & Garden2.71×
04Life insuranceBusiness & Career2.66×
05PharmacyBusiness & Career2.56×
06National parkTravel & Leisure2.52×
07FedExBusiness & Career2.45×
08Real propertyHome & Garden2.37×
09Discount storesShopping2.21×
10Mortgage loansBusiness & Career2.16×
11Hobby LobbyHome & Garden2.02×
12TraditionPolitics & Society1.97×
13Pizza HutFood & Beverages1.85×
14Chick-fil-AFood & Beverages1.80×
15GrillingFood & Beverages1.80×
16Nonprofit organizationPolitics & Society1.78×
17Planet FitnessSports1.75×
18NatureHome & Garden1.54×
19Health careBusiness & Career1.53×
20PinterestInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gatlinburg, Tennessee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gatlinburg, Tennessee audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.72×
PatriotismCONSERVATISM1.66×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gatlinburg, Tennessee audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.82×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gatlinburg, Tennessee have in United States?

Gatlinburg, Tennessee has an estimated audience of 5,515,974 people in United States, concentrated in Tennessee and Florida.

02

What is the gender split and age of Gatlinburg, Tennessee fans?

61.2% of Gatlinburg, Tennessee fans are female, 38.8% are male, with an average age of 44.2 years.

03

Which brands do Gatlinburg, Tennessee fans like most?

Gatlinburg, Tennessee fans show strongest brand affinity for Hobby Lobby (2.02×), Mortgage loans (2.16×), and Nature (1.54×) over the country average.

04

Where do Gatlinburg, Tennessee fans live in United States?

Gatlinburg, Tennessee fans in United States are most concentrated in Tennessee (reach ~1M), Florida (reach ~500K), and Georgia (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Gatlinburg, Tennessee fans also like?

Beyond Gatlinburg, Tennessee itself, the audience over-indexes on Mortgage loans (2.16×), Nature (1.54×), Hardware store (2.71×), and Pharmacy (2.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gatlinburg, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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