Rascasse Audience Intelligence

Orient Express Target Market in United States

A data profile of the people who buy, follow and care about Orient Express in United States — modelled from more than twelve digital signal sources. Orient Express has an estimated audience of 562,289 people in United States.

#10among Public transport in United States#3519among Brand in United States#983in Cars & Mobility

The average Orient Express fan in United States is 42.5 years old, balanced, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Mariinsky Theatre, Limoncello, Gwadar, with strongest over-indexing on Mariinsky Theatre (472.95× the country average).

Demographically, the Orient Express audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orient Express fan in United States is balanced, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Mariinsky Theatre.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orient Express profile in United States.

Audience size
562K
in United States
Gender
51.6%♀
48.4% male
Age
42.5
average years
Country rank
#34195
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Orient Express

51.6% are female, 48.4% are male, average age 42.5.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Orient Express audience in United States
MetricValue
Female51.6%
Male48.4%
Average age42.5
Estimated audience size562,289
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Orient Express audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3919%
40-4920%
50+29%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Orient Express audience comes from United States.

Worldwide audience distribution share by country for Orient Express
CountryShare
United States16.6%
United Kingdom16.4%
France8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orient Express audience in United States is strongest.

Fig. 05

Top regions by affinity

Orient Express customers by region in United States
#RegionReachAffinity×
01Kansas~20K4.45×
02Georgia~70K4.02×
03Arkansas~20K3.56×
04Maryland~30K2.94×
05Washington, District of Columbia~4K2.63×
06Kentucky~20K2.25×
07Missouri~20K2.05×
08Washington~20K1.94×
09Virginia~20K1.64×
10Alaska~2K1.61×
11Connecticut~9K1.54×
12Alabama~10K1.43×
13Indiana~10K1.08×
14South Carolina~8K0.99×
15Pennsylvania~20K0.98×
16New Jersey~10K0.96×
17Texas~40K0.89×
18North Carolina~10K0.88×
19Wisconsin~8K0.88×
20New York~20K0.77×
21Iowa~4K0.77×
22Arizona~9K0.74×
23California~40K0.71×
24Massachusetts~8K0.71×
25Vermont<1K0.70×
26Montana~1K0.68×
27North Dakota<1K0.64×
28Michigan~9K0.63×
29Rhode Island~1K0.63×
30South Dakota<1K0.62×
31Hawaii~1K0.60×
32Maine~1K0.59×
33New Hampshire~1K0.57×
34Delaware<1K0.57×
35Illinois~10K0.55×
36Ohio~10K0.55×
37Idaho~2K0.54×
38West Virginia~1K0.54×
39Oklahoma~3K0.53×
40Mississippi~2K0.53×
41Oregon~3K0.52×
42New Mexico~1K0.52×
43Nevada~3K0.50×
44Nebraska~1K0.50×
45Tennessee~6K0.49×
46Utah~2K0.49×
47Florida~20K0.48×
48Colorado~4K0.48×
49Louisiana~3K0.47×
50Minnesota~3K0.41×
Fig. 06

Affinity by region

Affinity by region — Orient Express, United States
0.41×1.00×4.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orient Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orient Express audience
#·InterestCategoryAffinity×
01British International School in CairoBusiness & Career482.74×
02Mariinsky TheatreArts & Culture472.95×
03GwadarTravel & Leisure265.02×
04Pauline NordinSports219.74×
05LimoncelloFood & Beverages159.38×
06ITC HotelsTravel & Leisure155.87×
07Plaza AthénéeTravel & Leisure110.88×
08Bond StreetTravel & Leisure101.47×
09Cheval-BlancFood & Beverages74.22×
10Vienna State OperaTravel & Leisure70.43×
11Shedd AquariumTravel & Leisure68.84×
12RCITravel & Leisure68.49×
13Klondike, YukonTravel & Leisure68.17×
14Jones SodaFood & Beverages54.40×
15BarkBoxPets & Animals38.16×
16Nate DiazSports21.91×
17CivicMusic & Radio20.54×
18Alexandra DaddarioMovies & TV20.00×
19Scientific journalLiterature18.14×
20Verizon WirelessTechnology & Electronics12.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orient Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orient Express audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.83×
Luxury OrientationPREMIUM2.15×
MindfulnessBALANCE1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orient Express audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
Family OrientationCONSERVATISM1.04×
Community OrientationOPEN1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Orient Express's target market in United States?

Orient Express's target market in United States covers an estimated 562,289 people, concentrated in Georgia and California.

02

What is the gender split and age of Orient Express customers?

51.6% of the Orient Express audience are female, 48.4% are male, with an average age of 42.5 years.

03

Which brands do Orient Express fans like most?

Orient Express fans show strongest brand affinity for Mariinsky Theatre (472.95×), Limoncello (159.38×), and Gwadar (265.02×) over the country average.

04

Where do Orient Express fans live in United States?

Orient Express fans in United States are most concentrated in Georgia (reach ~70K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Orient Express fans also like?

Beyond Orient Express itself, the audience over-indexes on Limoncello (159.38×), Gwadar (265.02×), RCI (68.49×), and Bond Street (101.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Public transport audiences in United States

See Orient Express audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orient Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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