Orient Express Audience in United States

Orient Express logo

Orient Express has an estimated audience of 567,272 people in United States. 51.6% are female, 48.4% are male, average age 42.5. Top regions: Georgia, California, Texas. Top brand affinities: Mariinsky Theatre, Limoncello, Gwadar, RCI, Bond Street.

The average Orient Express fan in United States is 42.5 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include Mariinsky Theatre, Limoncello, Gwadar, with strongest over-indexing on Mariinsky Theatre (472.95× the country average). Demographically, the Orient Express audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

Demographics of Orient Express fans

Demographic split for Orient Express audience in United States
MetricValue
Female51.6%
Male48.4%
Average age42.5
Estimated audience size567,272

Audience persona

The typical Orient Express fan in United States is balanced, around 42.5 years old, with strong Travelling tendencies and a notable affinity for Mariinsky Theatre.

Top regions in United States

Top regions ranked by reach for Orient Express in United States
RegionReachAffinity
Georgia52,8183.02×
California47,3570.76×
Texas44,0750.9×
New York27,4040.86×
Maryland24,1962.48×
Virginia21,2211.54×
Florida21,2180.55×
Missouri20,9222.29×
Pennsylvania18,6950.98×
Kansas18,5414.15×
Arkansas16,6163.56×
Washington15,2181.34×
North Carolina15,1600.89×
New Jersey12,1820.84×
Illinois11,8760.63×
Alabama11,4991.45×
Indiana11,2091.08×
Kentucky10,4791.47×
Ohio10,3800.59×
Michigan9,7700.66×
Massachusetts9,5850.86×
South Carolina8,7431.02×
Connecticut7,8551.38×
Wisconsin7,7740.91×
Arizona7,3430.63×
Tennessee6,0180.53×
Colorado4,6810.52×
Washington, District of Columbia4,3962.58×
Iowa3,9970.86×
Oregon3,5720.55×
Minnesota3,4230.42×
Oklahoma3,3510.53×
Louisiana3,3260.45×
Nevada2,6940.49×
Utah2,4880.49×
Alaska2,3551.94×
Mississippi2,0750.44×
Hawaii1,3490.55×
Idaho1,2900.45×
New Mexico1,1980.42×
Nebraska1,1510.4×
New Hampshire1,0420.47×
Rhode Island1,0240.57×
Maine1,0170.5×
Montana9790.62×
West Virginia9710.37×
Delaware6340.41×
Vermont5520.55×
South Dakota4360.33×
North Dakota3440.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orient Express audience
BrandAffinityCategory
Mariinsky Theatre472.95×Arts & Culture
Limoncello159.38×Food & Beverages
Gwadar265.02×Travel & Leisure
RCI68.49×Travel & Leisure
Bond Street101.47×Travel & Leisure
Alexandra Daddario20×Movies & TV
British International School in Cairo482.74×Business & Career
Shedd Aquarium68.84×Travel & Leisure
Verizon Wireless12.08×Technology & Electronics
ITC Hotels155.87×Travel & Leisure
BarkBox38.16×Pets & Animals
Vienna State Opera70.43×Travel & Leisure
Klondike, Yukon68.17×Travel & Leisure
Plaza Athénée110.88×Travel & Leisure
Scientific journal18.14×Literature
Pauline Nordin219.74×Sports
Civic20.54×Music & Radio
Jones Soda54.4×Food & Beverages
Cheval-Blanc74.22×Food & Beverages
RMS Queen Mary 2174.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orient Express audience
TraitClusterScore
TravellingTHRILL3.19
PatriotismCONSERVATISM1.71
Convenience OrientationPREMIUM1.57
Design AffinityPREMIUM1.54
IndulgenceJOY1.49
Family OrientationCONSERVATISM1.47

Worldwide distribution

Worldwide audience distribution share by country for Orient Express
CountryShare
United States17.2%
United Kingdom16.6%
France8.5%

See Orient Express audiences in other countries

More Public transport audiences in United States

Frequently asked questions

How many fans does Orient Express have in United States?

Orient Express has an estimated audience of 567,272 people in United States, concentrated in Georgia and California.

What is the gender split and age of Orient Express fans?

51.6% of Orient Express fans are female, 48.4% are male, with an average age of 42.5 years.

Which brands do Orient Express fans like most?

Orient Express fans show strongest brand affinity for Mariinsky Theatre (472.95×), Limoncello (159.38×), and Gwadar (265.02×) over the country average.

Where do Orient Express fans live in United States?

Orient Express fans in United States are most concentrated in Georgia (reach 52,818), California (reach 47,357), and Texas (reach 44,075). These three regions account for the largest share of the active audience.

What other brands do Orient Express fans also like?

Beyond Orient Express itself, the audience over-indexes on Limoncello (159.38×), Gwadar (265.02×), RCI (68.49×), and Bond Street (101.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orient Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.