BarkBox Audience in United States

BarkBox has an estimated audience of 1,338,852 people in United States. 77.1% are female, 22.9% are male, average age 35.8. Top regions: Texas, California, Florida. Top brand affinities: Oscar Isaac, Autism Awareness, Diabetes mellitus awareness, Beetlejuice, PSV Eindhoven.

The average BarkBox fan in United States is 35.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Oscar Isaac, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Oscar Isaac (33.46× the country average). Demographically, the BarkBox audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Brand

Demographics of BarkBox fans

Demographic split for BarkBox audience in United States
MetricValue
Female77.1%
Male22.9%
Average age35.8
Estimated audience size1,338,852

Audience persona

The typical BarkBox fan in United States is more female, around 35.8 years old, with strong Pet Ownership tendencies and a notable affinity for Oscar Isaac.

Top regions in United States

Top regions ranked by reach for BarkBox in United States
RegionReachAffinity
Texas87,5720.76×
California85,0310.58×
Florida70,9340.78×
Ohio57,8201.4×
New York51,5670.69×
Pennsylvania50,2911.12×
Michigan41,6501.19×
North Carolina39,3050.98×
Illinois38,1620.86×
Indiana33,3511.36×
Tennessee31,7371.18×
Georgia30,4020.74×
Missouri27,6671.28×
Washington27,3201.02×
Virginia27,2840.84×
Wisconsin26,7891.33×
Colorado24,6421.17×
Arizona23,6870.87×
Kentucky22,8231.36×
New Jersey19,6070.58×
South Carolina19,1050.95×
Minnesota18,2160.95×
Oregon17,4041.13×
Alabama17,3930.93×
Massachusetts17,1380.65×
Oklahoma16,1971.09×
Maryland14,8220.64×
Iowa14,5381.32×
Kansas13,2461.26×
Louisiana12,2060.71×
Arkansas11,2921.02×
Utah10,8200.9×
Nevada10,7460.83×
Connecticut9,9750.74×
Mississippi8,6090.78×
West Virginia8,5631.37×
Nebraska8,4661.26×
Idaho8,1011.21×
Maine7,1091.48×
New Hampshire6,3061.2×
New Mexico5,9520.89×
Montana4,4301.19×
South Dakota3,6161.17×
Rhode Island3,5960.84×
North Dakota3,4271.25×
Alaska3,2951.15×
Delaware2,8310.77×
Vermont2,7431.17×
Hawaii2,6230.46×
Wyoming2,4791.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BarkBox audience
BrandAffinityCategory
Oscar Isaac33.46×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Beetlejuice8.89×Movies & TV
PSV Eindhoven66.43×Sports
Dogo Argentino59.89×Pets & Animals
Natalie Portman19.25×Movies & TV
Harrison Ford18.48×Movies & TV
Pet insurance26.5×Pets & Animals
Microblogging12.67×Technology & Electronics
Liam Neeson14.08×Movies & TV
Singer-songwriter5.51×Music & Radio
Capital One5.08×Business & Career
Bryce Dallas Howard13.71×Movies & TV
AccuWeather7.38×Home & Garden
Planet Fitness4.45×Sports
Horoscope10.28×Health
Income tax13.19×Business & Career
Circle K7.49×Shopping
Dog daycare21.11×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BarkBox audience
TraitClusterScore
Pet OwnershipJOY1.7
ExtroversionTHRILL1.53
Luxury OrientationPREMIUM1.52
Convenience OrientationPREMIUM1.3
CreativityOPEN1.26
Risk AppetiteTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for BarkBox
CountryShare
United States86.3%
Canada3.6%
Japan2.4%

See BarkBox audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does BarkBox have in United States?

BarkBox has an estimated audience of 1,338,852 people in United States, concentrated in Texas and California.

What is the gender split and age of BarkBox fans?

77.1% of BarkBox fans are female, 22.9% are male, with an average age of 35.8 years.

Which brands do BarkBox fans like most?

BarkBox fans show strongest brand affinity for Oscar Isaac (33.46×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do BarkBox fans live in United States?

BarkBox fans in United States are most concentrated in Texas (reach 87,572), California (reach 85,031), and Florida (reach 70,934). These three regions account for the largest share of the active audience.

What other brands do BarkBox fans also like?

Beyond BarkBox itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Beetlejuice (8.89×), and PSV Eindhoven (66.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BarkBox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.