RIN Audience in United States

RIN logo

RIN has an estimated audience of 646,729 people in United States. 40.3% are female, 59.7% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Progressive rock, Iowa Hawkeyes, Urban Outfitters, Emperor Entertainment Group, Bully (2011 film).

The average RIN fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Progressive rock, Iowa Hawkeyes, Urban Outfitters, with strongest over-indexing on Progressive rock (50.65× the country average). Demographically, the RIN audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of RIN fans

Demographic split for RIN audience in United States
MetricValue
Female40.3%
Male59.7%
Average age31.7
Estimated audience size646,729

Audience persona

The typical RIN fan in United States is more male, around 31.7 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for RIN in United States
RegionReachAffinity
California99,8271.4×
Texas83,9971.51×
Florida65,2031.49×
New York46,6051.29×
Georgia26,9011.35×
Illinois24,3811.13×
North Carolina23,1101.19×
Pennsylvania21,7201×
New Jersey20,4691.24×
Ohio18,2790.92×
Virginia17,8601.13×
Washington15,4961.19×
Arizona15,2281.15×
Michigan15,1910.9×
Maryland14,3931.29×
Massachusetts12,8881.01×
Tennessee12,7870.99×
Indiana12,0681.02×
South Carolina10,2421.05×
Louisiana9,9191.19×
Missouri9,8770.95×
Minnesota9,3621.01×
Alabama9,1181.01×
Colorado8,6620.85×
Oklahoma8,2661.15×
Nevada8,0071.28×
Kentucky7,8170.96×
Wisconsin7,6940.79×
Oregon7,6171.03×
Connecticut7,2371.12×
Arkansas5,2170.98×
Mississippi5,0760.95×
Utah4,9020.85×
Kansas4,8860.96×
Iowa4,3360.81×
Hawaii3,2141.16×
New Mexico2,9010.89×
Nebraska2,7850.86×
Rhode Island2,2971.12×
Idaho2,2800.7×
West Virginia2,2390.74×
Delaware1,9611.1×
Washington, District of Columbia1,9330.99×
New Hampshire1,8210.71×
Maine1,7540.76×
Alaska1,2140.88×
Montana1,1260.63×
South Dakota9980.67×
North Dakota9600.72×
Vermont6090.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RIN audience
BrandAffinityCategory
Progressive rock50.65×Music & Radio
Iowa Hawkeyes143.47×Sports
Urban Outfitters11.9×Shopping
Emperor Entertainment Group47.83×Business & Career
Bully (2011 film)17.74×Movies & TV
Pro-Ject9.62×Music & Radio
UK garage12.35×Music & Radio
Hebe10.65×Home & Garden
Stamp collecting5.87×Home & Garden
Univision 26 - El Paso112.54×Movies & TV
Nuts (film)6.94×Movies & TV
Product design2.21×Business & Career
Home equity2.2×Home & Garden
Electrolyte4.95×Health
Ole Gunnar Solskjær35.52×Sports
Natural rubber2.08×Cars & Mobility
Buying and Selling Real Estate7.84×Home & Garden
Dental hygienist6.73×Health
Combat sport1.51×Sports
Guy Fieri3.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RIN audience
TraitClusterScore
PatriotismCONSERVATISM9.45
Career OrientationPOWER1.83
LGBTQ+ IdentityOPEN1.63
Luxury OrientationPREMIUM1.56
IndulgenceJOY1.33
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for RIN
CountryShare
Japan19.8%
United States16.6%
Brazil13.2%

See RIN audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does RIN have in United States?

RIN has an estimated audience of 646,729 people in United States, concentrated in California and Texas.

What is the gender split and age of RIN fans?

40.3% of RIN fans are female, 59.7% are male, with an average age of 31.7 years.

Which brands do RIN fans like most?

RIN fans show strongest brand affinity for Progressive rock (50.65×), Iowa Hawkeyes (143.47×), and Urban Outfitters (11.9×) over the country average.

Where do RIN fans live in United States?

RIN fans in United States are most concentrated in California (reach 99,827), Texas (reach 83,997), and Florida (reach 65,203). These three regions account for the largest share of the active audience.

What other brands do RIN fans also like?

Beyond RIN itself, the audience over-indexes on Iowa Hawkeyes (143.47×), Urban Outfitters (11.9×), Emperor Entertainment Group (47.83×), and Bully (2011 film) (17.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RIN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.