RIN Audience in United States
RIN has an estimated audience of 646,729 people in United States. 40.3% are female, 59.7% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Bushido, Tradesy, Eintracht Frankfurt, Armageddon (1998 film), Autism Awareness.
The average RIN fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bushido, Tradesy, Eintracht Frankfurt, with strongest over-indexing on Bushido (143.47× the country average). Demographically, the RIN audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of RIN fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 31.7 |
| Estimated audience size | 646,729 |
Audience persona
The typical RIN fan in United States is more male, around 31.7 years old, with strong Patriotism tendencies and a notable affinity for Bushido.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 99,827 | 1.4× |
| Texas | 83,997 | 1.51× |
| Florida | 65,203 | 1.49× |
| New York | 46,605 | 1.29× |
| Georgia | 26,901 | 1.35× |
| Illinois | 24,381 | 1.13× |
| North Carolina | 23,110 | 1.19× |
| Pennsylvania | 21,720 | 1× |
| New Jersey | 20,469 | 1.24× |
| Ohio | 18,279 | 0.92× |
| Virginia | 17,860 | 1.13× |
| Washington | 15,496 | 1.19× |
| Arizona | 15,228 | 1.15× |
| Michigan | 15,191 | 0.9× |
| Maryland | 14,393 | 1.29× |
| Massachusetts | 12,888 | 1.01× |
| Tennessee | 12,787 | 0.99× |
| Indiana | 12,068 | 1.02× |
| South Carolina | 10,242 | 1.05× |
| Louisiana | 9,919 | 1.19× |
| Missouri | 9,877 | 0.95× |
| Minnesota | 9,362 | 1.01× |
| Alabama | 9,118 | 1.01× |
| Colorado | 8,662 | 0.85× |
| Oklahoma | 8,266 | 1.15× |
| Nevada | 8,007 | 1.28× |
| Kentucky | 7,817 | 0.96× |
| Wisconsin | 7,694 | 0.79× |
| Oregon | 7,617 | 1.03× |
| Connecticut | 7,237 | 1.12× |
| Arkansas | 5,217 | 0.98× |
| Mississippi | 5,076 | 0.95× |
| Utah | 4,902 | 0.85× |
| Kansas | 4,886 | 0.96× |
| Iowa | 4,336 | 0.81× |
| Hawaii | 3,214 | 1.16× |
| New Mexico | 2,901 | 0.89× |
| Nebraska | 2,785 | 0.86× |
| Rhode Island | 2,297 | 1.12× |
| Idaho | 2,280 | 0.7× |
| West Virginia | 2,239 | 0.74× |
| Delaware | 1,961 | 1.1× |
| Washington, District of Columbia | 1,933 | 0.99× |
| New Hampshire | 1,821 | 0.71× |
| Maine | 1,754 | 0.76× |
| Alaska | 1,214 | 0.88× |
| Montana | 1,126 | 0.63× |
| South Dakota | 998 | 0.67× |
| North Dakota | 960 | 0.72× |
| Vermont | 609 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bushido | 143.47× | Music & Radio |
| Tradesy | 60.2× | Shopping |
| Eintracht Frankfurt | 47.83× | Sports |
| Armageddon (1998 film) | 17.95× | Movies & TV |
| Autism Awareness | 6.73× | Health |
| Capital One | 2.66× | Business & Career |
| Diabetes mellitus awareness | 4.41× | Health |
| Scott Eastwood | 11.74× | Movies & TV |
| Google Maps | 2.4× | Internet & Social Media |
| Hair Extensions | 3.5× | Beauty & Wellness |
| Indeed.com | 2.4× | Business & Career |
| Owen Wilson | 7.85× | Movies & TV |
| Circle K | 3.68× | Shopping |
| Haftbefehl | 90.08× | Music & Radio |
| Microblogging | 4.64× | Technology & Electronics |
| Enterprise Rent-A-Car | 3.14× | Cars & Mobility |
| Kia Sportage | 10.68× | Cars & Mobility |
| Beetlejuice | 2.4× | Movies & TV |
| CarGurus | 2.81× | Cars & Mobility |
| VfB Stuttgart | 24.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 9.45 |
| Career Orientation | POWER | 1.83 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Luxury Orientation | PREMIUM | 1.56 |
| Indulgence | JOY | 1.33 |
| Travelling | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.8% |
| United States | 16.6% |
| Brazil | 13.2% |
See RIN audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does RIN have in United States?
RIN has an estimated audience of 646,729 people in United States, concentrated in California and Texas.
What is the gender split and age of RIN fans?
40.3% of RIN fans are female, 59.7% are male, with an average age of 31.7 years.
Which brands do RIN fans like most?
RIN fans show strongest brand affinity for Bushido (143.47×), Tradesy (60.2×), and Eintracht Frankfurt (47.83×) over the country average.
Where do RIN fans live in United States?
RIN fans in United States are most concentrated in California (reach 99,827), Texas (reach 83,997), and Florida (reach 65,203). These three regions account for the largest share of the active audience.
What other brands do RIN fans also like?
Beyond RIN itself, the audience over-indexes on Tradesy (60.2×), Eintracht Frankfurt (47.83×), Armageddon (1998 film) (17.95×), and Autism Awareness (6.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for RIN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.