Rascasse Audience Intelligence

RIN Audience in United States

A data profile of the people who buy, follow and care about RIN in United States — modelled from more than twelve digital signal sources. RIN has an estimated audience of 572,804 people in United States.

#245among Hip hop in United States#8069among Person in United States#4665in Music & Radio

The average RIN fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Deutschrap, Bushido, Tradesy, with strongest over-indexing on Deutschrap (246.55× the country average).

Demographically, the RIN audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RIN fan in United States is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Deutschrap.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RIN profile in United States.

Audience size
573K
in United States
Gender
41.7%♀
58.3% male
Age
31.9
average years
Country rank
#33770
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RIN fans

41.7% are female, 58.3% are male, average age 31.9.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for RIN audience in United States
MetricValue
Female41.7%
Male58.3%
Average age31.9
Estimated audience size572,804
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the RIN audience in United States
Age bracketShare%
16-1944%
20-2918%
30-3913%
40-4914%
50+11%
Fig. 04

Worldwide distribution

14.0%

of the worldwide RIN audience comes from United States.

Worldwide audience distribution share by country for RIN
CountryShare
Japan23.2%
United States14.0%
Brazil11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RIN audience in United States is strongest.

Fig. 05

Top regions by affinity

RIN fans by region: top regions in United States
#RegionReachAffinity×
01Texas~80K1.41×
02Florida~60K1.39×
03California~90K1.32×
04Georgia~30K1.30×
05Maryland~10K1.26×
06Nevada~8K1.26×
07Louisiana~10K1.20×
08Hawaii~3K1.20×
09New York~40K1.19×
10North Carolina~20K1.16×
11New Jersey~20K1.16×
12Arizona~20K1.15×
13Virginia~20K1.12×
14Washington~10K1.11×
15Oklahoma~8K1.10×
16Connecticut~7K1.10×
17Rhode Island~2K1.09×
18Delaware~2K1.09×
19Illinois~20K1.07×
20South Carolina~10K1.07×
21Alabama~10K1.06×
22Arkansas~6K1.04×
23Indiana~10K1.02×
24Kentucky~8K1.02×
25Mississippi~5K1.01×
26Tennessee~10K0.99×
27Oregon~7K0.99×
28Washington, District of Columbia~2K0.98×
29Alaska~1K0.98×
30Pennsylvania~20K0.97×
31Missouri~10K0.97×
32Kansas~5K0.97×
33Massachusetts~10K0.96×
34Minnesota~9K0.94×
35New Mexico~3K0.94×
36Nebraska~3K0.90×
37Ohio~20K0.89×
38Michigan~20K0.89×
39Utah~5K0.87×
40North Dakota~1K0.86×
41West Virginia~3K0.85×
42Colorado~9K0.84×
43Maine~2K0.84×
44South Dakota~1K0.83×
45Iowa~4K0.82×
46Wisconsin~8K0.80×
47Idaho~3K0.80×
48New Hampshire~2K0.78×
49Montana~1K0.76×
50Vermont<1K0.76×
Fig. 06

Affinity by region

Affinity by region — RIN, United States
0.76×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RIN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RIN audience
#·InterestCategoryAffinity×
01DeutschrapMusic & Radio246.55×
02KollegahMusic & Radio205.00×
03BushidoMusic & Radio137.92×
04Farid BangMusic & Radio137.11×
05BennoMusic & Radio87.38×
06TradesyShopping67.45×
07Eintracht FrankfurtSports52.32×
081. FC KölnSports35.80×
09VfB StuttgartSports30.29×
10SC FreiburgSports20.00×
11Armageddon (1998 film)Movies & TV16.34×
12Borussia DortmundSports9.04×
13Gaming computerTechnology & Electronics5.41×
14Culver'sFood & Beverages4.29×
15PianoMusic & Radio3.45×
16High schoolBusiness & Career2.71×
17Musical instrumentMusic & Radio2.65×
18House musicMusic & Radio2.64×
19FedExBusiness & Career2.41×
20AldiShopping1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RIN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RIN audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM12.27×
Career OrientationPOWER2.12×
IndulgenceJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RIN audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.91×
ExtroversionTHRILL0.97×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RIN have in United States?

RIN has an estimated audience of 572,804 people in United States, concentrated in California and Texas.

02

What is the gender split and age of RIN fans?

41.7% of RIN fans are female, 58.3% are male, with an average age of 31.9 years.

03

Which brands do RIN fans like most?

RIN fans show strongest brand affinity for Deutschrap (246.55×), Bushido (137.92×), and Tradesy (67.45×) over the country average.

04

Where do RIN fans live in United States?

RIN fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do RIN fans also like?

Beyond RIN itself, the audience over-indexes on Bushido (137.92×), Tradesy (67.45×), Eintracht Frankfurt (52.32×), and Culver's (4.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See RIN audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RIN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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