Wizz Air Audience in United States
Wizz Air has an estimated audience of 441,472 people in United States. 46.6% are female, 53.4% are male, average age 38.5. Top regions: California, New York, Florida. Top brand affinities: CJ, Furniture, Kitchen, Boutiques, Higher education.
The average Wizz Air fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include CJ, Furniture, Kitchen, with strongest over-indexing on CJ (44.57× the country average). Demographically, the Wizz Air audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Wizz Air fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 38.5 |
| Estimated audience size | 441,472 |
Audience persona
The typical Wizz Air fan in United States is balanced, around 38.5 years old, with strong Travelling tendencies and a notable affinity for CJ.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 70,267 | 1.45× |
| New York | 64,591 | 2.62× |
| Florida | 53,195 | 1.78× |
| Texas | 37,002 | 0.97× |
| Illinois | 22,282 | 1.52× |
| New Jersey | 20,901 | 1.86× |
| Virginia | 16,809 | 1.56× |
| Massachusetts | 14,441 | 1.66× |
| Pennsylvania | 12,946 | 0.87× |
| Georgia | 12,390 | 0.91× |
| North Carolina | 10,630 | 0.8× |
| Washington | 10,131 | 1.14× |
| Michigan | 9,591 | 0.83× |
| Ohio | 9,340 | 0.69× |
| Maryland | 8,895 | 1.17× |
| Arizona | 8,598 | 0.95× |
| Colorado | 8,177 | 1.18× |
| Washington, District of Columbia | 8,016 | 6.04× |
| Connecticut | 6,324 | 1.43× |
| Tennessee | 5,688 | 0.64× |
| Nevada | 5,257 | 1.23× |
| Indiana | 5,076 | 0.63× |
| Oregon | 4,994 | 0.99× |
| Minnesota | 4,885 | 0.77× |
| Missouri | 4,640 | 0.65× |
| South Carolina | 4,412 | 0.66× |
| Wisconsin | 4,233 | 0.64× |
| Utah | 3,495 | 0.88× |
| Kentucky | 2,845 | 0.51× |
| Louisiana | 2,716 | 0.48× |
| Alabama | 2,516 | 0.41× |
| Oklahoma | 2,467 | 0.5× |
| Kansas | 2,078 | 0.6× |
| Iowa | 1,952 | 0.54× |
| Hawaii | 1,776 | 0.94× |
| New Hampshire | 1,532 | 0.88× |
| Arkansas | 1,516 | 0.42× |
| Maine | 1,412 | 0.89× |
| Idaho | 1,356 | 0.61× |
| Rhode Island | 1,262 | 0.9× |
| New Mexico | 1,254 | 0.57× |
| Mississippi | 1,248 | 0.34× |
| Alaska | 1,182 | 1.25× |
| Nebraska | 1,041 | 0.47× |
| Montana | 865 | 0.71× |
| Delaware | 860 | 0.71× |
| West Virginia | 758 | 0.37× |
| Vermont | 686 | 0.88× |
| North Dakota | 505 | 0.56× |
| South Dakota | 376 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CJ | 44.57× | Music & Radio |
| Furniture | 4.41× | Home & Garden |
| Kitchen | 4.07× | Home & Garden |
| Boutiques | 4.49× | Fashion & Accessoires |
| Higher education | 4.04× | Business & Career |
| Concerts | 4.04× | Music & Radio |
| Toys | 4.29× | Games |
| Beer | 4.11× | Food & Beverages |
| Bodrum | 24.36× | Travel & Leisure |
| Money | 3.7× | Business & Career |
| Coffeehouses | 4.5× | Food & Beverages |
| Beauty salons | 3.94× | Beauty & Wellness |
| Waterfowl | 8.66× | Pets & Animals |
| NFL | 2.93× | Sports |
| Motherhood | 3.34× | Kids & Family |
| Interior design | 4.47× | Business & Career |
| House | 3.35× | Home & Garden |
| Government | 8.8× | Politics & Society |
| Energy | 3.6× | Home & Garden |
| 3.51× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.29 |
| Design Affinity | PREMIUM | 1.95 |
| Sustainability | BALANCE | 1.92 |
| Quality Awareness | PREMIUM | 1.64 |
| Sports Activity | POWER | 1.63 |
| Risk Appetite | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 13.6% |
| Italy | 10.4% |
| Romania | 10.3% |
See Wizz Air audiences in other countries
More Airline audiences in United States
- American Airlines (64,340,193)
- United Airlines (37,157,867)
- southwest airlines (32,217,975)
- JetBlue (19,885,639)
- Alaska Airlines (17,342,635)
Frequently asked questions
How many fans does Wizz Air have in United States?
Wizz Air has an estimated audience of 441,472 people in United States, concentrated in California and New York.
What is the gender split and age of Wizz Air fans?
46.6% of Wizz Air fans are female, 53.4% are male, with an average age of 38.5 years.
Which brands do Wizz Air fans like most?
Wizz Air fans show strongest brand affinity for CJ (44.57×), Furniture (4.41×), and Kitchen (4.07×) over the country average.
Where do Wizz Air fans live in United States?
Wizz Air fans in United States are most concentrated in California (reach 70,267), New York (reach 64,591), and Florida (reach 53,195). These three regions account for the largest share of the active audience.
What other brands do Wizz Air fans also like?
Beyond Wizz Air itself, the audience over-indexes on Furniture (4.41×), Kitchen (4.07×), Boutiques (4.49×), and Higher education (4.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wizz Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.