Rascasse Audience Intelligence

Maharashtra Audience in United States

A data profile of the people who buy, follow and care about Maharashtra in United States — modelled from more than twelve digital signal sources. Maharashtra has an estimated audience of 1,812,908 people in United States.

The average Maharashtra fan in United States is 30.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include US Open (tennis), Lufthansa, Turkish Airlines, with strongest over-indexing on US Open (tennis) (15.44× the country average).

Demographically, the Maharashtra audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maharashtra fan in United States is balanced, around 30.8 years old, with strong Travelling tendencies and a notable affinity for US Open (tennis).

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maharashtra profile in United States.

Audience size
1.8M
in United States
Gender
53.7%
46.3% male
Age
30.8
average years
Country rank
#15367
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maharashtra fans

53.7% are female, 46.3% are male, average age 30.8.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Maharashtra audience in United States
MetricValue
Female53.7%
Male46.3%
Average age30.8
Estimated audience size1,812,908
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Maharashtra audience in United States
Age bracketShare%
16-1937%
20-2929%
30-3917%
40-4911%
50+6%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Maharashtra audience comes from United States.

Worldwide audience distribution share by country for Maharashtra
CountryShare
United States14.1%
Saudi Arabia9.5%
United Arab Emirates7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maharashtra audience in United States is strongest.

Fig. 05

Top regions by affinity

Maharashtra fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.17×
02New Jersey~90K1.98×
03Massachusetts~70K1.91×
04California~300K1.66×
05Virginia~70K1.64×
06Georgia~90K1.63×
07Washington~60K1.62×
08New Mexico~10K1.56×
09New York~200K1.53×
10Illinois~80K1.37×
11Maryland~40K1.32×
12Texas~200K1.30×
13North Carolina~70K1.27×
14Connecticut~20K1.22×
15Pennsylvania~70K1.12×
16Delaware~5K1.06×
17Oregon~20K1.04×
18Michigan~50K1.01×
19Arizona~40K1.01×
20Indiana~30K1.00×
21Minnesota~30K1.00×
22Florida~100K0.98×
23Rhode Island~6K0.96×
24New Hampshire~7K0.95×
25Colorado~30K0.94×
26Vermont~3K0.93×
27Ohio~50K0.91×
28Kansas~10K0.90×
29Alaska~3K0.88×
30North Dakota~3K0.87×
31Missouri~30K0.86×
32South Carolina~20K0.85×
33South Dakota~4K0.85×
34Tennessee~30K0.84×
35Iowa~10K0.84×
36Maine~5K0.84×
37Utah~10K0.83×
38Montana~4K0.83×
39Wisconsin~20K0.82×
40Kentucky~20K0.81×
41Mississippi~10K0.81×
42Hawaii~6K0.81×
43Nevada~10K0.80×
44Arkansas~10K0.80×
45West Virginia~7K0.80×
46Louisiana~20K0.79×
47Nebraska~7K0.78×
48Idaho~7K0.77×
49Alabama~20K0.75×
50Oklahoma~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Maharashtra, United States
0.73×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maharashtra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maharashtra audience
#·InterestCategoryAffinity×
01LufthansaTravel & Leisure17.93×
02Ko SamuiTravel & Leisure17.93×
03EVA AirTravel & Leisure17.93×
04Burj KhalifaTravel & Leisure17.93×
05China AirlinesTravel & Leisure17.93×
06US Open (tennis)Sports15.44×
07Turkish AirlinesTravel & Leisure15.27×
08Maria SharapovaSports13.63×
09Rosie O'DonnellMovies & TV12.77×
10BodrumTravel & Leisure11.60×
11International educationBusiness & Career11.55×
12Mobile phone accessoriesTechnology & Electronics7.74×
13Web serverTechnology & Electronics7.22×
14Apple StoreShopping6.60×
15Christina ApplegateMovies & TV6.13×
16JetBlueTravel & Leisure6.12×
17Alaska AirlinesTravel & Leisure6.01×
187-ElevenShopping2.85×
19Google DriveTechnology & Electronics2.22×
20Indeed.comBusiness & Career2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maharashtra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Maharashtra audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.29×
Community OrientationOPEN1.75×
Luxury OrientationPREMIUM1.64×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Maharashtra audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
IndividualismJOY0.82×
CreativityOPEN0.90×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Maharashtra have in United States?

Maharashtra has an estimated audience of 1,812,908 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maharashtra fans?

53.7% of Maharashtra fans are female, 46.3% are male, with an average age of 30.8 years.

03

Which brands do Maharashtra fans like most?

Maharashtra fans show strongest brand affinity for US Open (tennis) (15.44×), Lufthansa (17.93×), and Turkish Airlines (15.27×) over the country average.

04

Where do Maharashtra fans live in United States?

Maharashtra fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Maharashtra fans also like?

Beyond Maharashtra itself, the audience over-indexes on Lufthansa (17.93×), Turkish Airlines (15.27×), JetBlue (6.12×), and Web server (7.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maharashtra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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