Maharashtra Audience in Germany
Maharashtra has an estimated audience of 437,149 people in Germany. 49.8% are female, 50.2% are male, average age 30.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, Artistic inspiration, Combat sport, Natural rubber.
The average Maharashtra fan in Germany is 30.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, Artistic inspiration, with strongest over-indexing on Progressive rock (3.5× the country average). Demographically, the Maharashtra audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Maharashtra fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 30.3 |
| Estimated audience size | 437,149 |
Audience persona
The typical Maharashtra fan in Germany is balanced, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 100,724 | 1.43× |
| Nordrhein-Westfalen | 93,029 | 0.97× |
| Baden-Württemberg | 85,236 | 1.43× |
| Hessen | 67,812 | 2.04× |
| Berlin | 36,851 | 1.89× |
| Niedersachsen | 28,983 | 0.68× |
| Rheinland-Pfalz | 18,230 | 0.83× |
| Sachsen | 15,863 | 0.74× |
| Hamburg | 11,829 | 1.2× |
| Schleswig-Holstein | 11,731 | 0.75× |
| Brandenburg | 7,733 | 0.57× |
| Thüringen | 7,318 | 0.66× |
| Sachsen-Anhalt | 6,592 | 0.58× |
| Bremen | 4,154 | 1.11× |
| Saarland | 4,052 | 0.75× |
| Mecklenburg-Vorpommern | 3,080 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.5× | Music & Radio |
| Home construction | 1.59× | Home & Garden |
| Artistic inspiration | 1.85× | Arts & Culture |
| Combat sport | 1.53× | Sports |
| Natural rubber | 2.42× | Cars & Mobility |
| Commercial mortgage | 2× | Business & Career |
| 3D printing | 1.97× | Technology & Electronics |
| Hypertext | 2.34× | Technology & Electronics |
| Minestrone | 1.67× | Food & Beverages |
| Ipekyol | 2.3× | Shopping |
| MS Mode | 3.67× | Fashion & Accessoires |
| Graham Greene (actor) | 2.11× | |
| Techno | 1.58× | Music & Radio |
| Italian Riviera | 1.51× | Travel & Leisure |
| DEFCON (video game) | 3.43× | Games |
| Cadbury World | 4× | Travel & Leisure |
| Hollister, California | 3.84× | Travel & Leisure |
| Necktie | 1.93× | Fashion & Accessoires |
| Catania | 3.15× | Travel & Leisure |
| Joshua Jackson | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.04 |
| Risk Appetite | THRILL | 2.03 |
| Pet Ownership | JOY | 2.01 |
| Mindfulness | BALANCE | 1.77 |
| Travelling | THRILL | 1.71 |
| Urban Lifestyle | OPEN | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Saudi Arabia | 9.5% |
| United Arab Emirates | 7.7% |
See Maharashtra audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Maharashtra have in Germany?
Maharashtra has an estimated audience of 437,149 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Maharashtra fans?
49.8% of Maharashtra fans are female, 50.2% are male, with an average age of 30.3 years.
Which brands do Maharashtra fans like most?
Maharashtra fans show strongest brand affinity for Progressive rock (3.5×), Home construction (1.59×), and Artistic inspiration (1.85×) over the country average.
Where do Maharashtra fans live in Germany?
Maharashtra fans in Germany are most concentrated in Bayern (reach 100,724), Nordrhein-Westfalen (reach 93,029), and Baden-Württemberg (reach 85,236). These three regions account for the largest share of the active audience.
What other brands do Maharashtra fans also like?
Beyond Maharashtra itself, the audience over-indexes on Home construction (1.59×), Artistic inspiration (1.85×), Combat sport (1.53×), and Natural rubber (2.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maharashtra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.