Coffee culture Audience in United States

Coffee culture logo

Coffee culture has an estimated audience of 14,628,834 people in United States. 66.1% are female, 33.9% are male, average age 40.5. Top regions: Florida, California, Oregon. Top brand affinities: Regional styles of Mexican music, Goop, Governor of Michigan, headspace, Wok.

The average Coffee culture fan in United States is 40.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Oregon. Top brand affinities include Regional styles of Mexican music, Goop, Governor of Michigan, with strongest over-indexing on Regional styles of Mexican music (9.96× the country average). Demographically, the Coffee culture audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Coffee culture fans

Demographic split for Coffee culture audience in United States
MetricValue
Female66.1%
Male33.9%
Average age40.5
Estimated audience size14,628,834

Audience persona

The typical Coffee culture fan in United States is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Coffee culture in United States
RegionReachAffinity
Florida2,714,1582.74×
California2,279,8361.42×
Oregon1,535,1759.16×
Mississippi1,529,58312.69×
Tennessee1,493,4855.09×
Texas1,248,3540.99×
Missouri1,230,6745.22×
Illinois366,3860.75×
New York283,0090.35×
Michigan250,6260.66×
New Jersey201,7790.54×
Louisiana139,4400.74×
Pennsylvania107,9010.22×
Georgia103,1600.23×
Washington90,9960.31×
Virginia77,3810.22×
North Carolina73,6690.17×
Ohio66,1770.15×
Utah55,4430.42×
Massachusetts55,4270.19×
Colorado38,0140.16×
Alabama35,3990.17×
Arizona34,2960.11×
Kentucky33,0880.18×
Indiana31,0700.12×
South Carolina30,2940.14×
Wisconsin29,9150.14×
Maryland28,7090.11×
Oklahoma26,5430.16×
Arkansas23,5220.2×
Connecticut23,0280.16×
Iowa22,1160.18×
Minnesota21,6370.1×
West Virginia20,1770.3×
Alaska20,1350.64×
Washington, District of Columbia19,0300.43×
Nevada18,8330.13×
Kansas18,6370.16×
Idaho18,6320.25×
Hawaii17,7990.28×
Montana17,5520.43×
South Dakota17,3250.51×
North Dakota16,8690.56×
New Hampshire16,6250.29×
Wyoming16,3220.75×
Nebraska16,2800.22×
New Mexico16,1950.22×
Rhode Island16,0530.34×
Maine16,0440.31×
Vermont15,7890.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffee culture audience
BrandAffinityCategory
Regional styles of Mexican music9.96×Music & Radio
Goop13.35×Internet & Social Media
Governor of Michigan15.26×Politics & Society
headspace17×Health
Wok11.32×Food & Beverages
Google Home10.81×Technology & Electronics
Cherish (group)16.46×Music & Radio
Grace Slick13.18×Music & Radio
Hibachi11.21×Food & Beverages
Grinch5.57×Movies & TV
Vocal harmony6.05×Music & Radio
Fairy godmother9.9×Literature
Kikar HaShabbat19.39×News
Hipster10.07×Politics & Society
TV Fanatic10.96×Movies & TV
No Escape (1994 film)10.78×Movies & TV
Mathcore7.58×Music & Radio
El Paso County, Colorado11.94×Travel & Leisure
Guitarist (magazine)10.48×Music & Radio
JDSU2.77×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffee culture audience
TraitClusterScore
Community OrientationOPEN1.55
Urban LifestyleOPEN1.44
IndulgenceJOY1.43
SustainabilityBALANCE1.41
TravellingTHRILL1.37
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Coffee culture
CountryShare
United States17.0%
Japan9.3%
China7.6%

See Coffee culture audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Coffee culture have in United States?

Coffee culture has an estimated audience of 14,628,834 people in United States, concentrated in Florida and California.

What is the gender split and age of Coffee culture fans?

66.1% of Coffee culture fans are female, 33.9% are male, with an average age of 40.5 years.

Which brands do Coffee culture fans like most?

Coffee culture fans show strongest brand affinity for Regional styles of Mexican music (9.96×), Goop (13.35×), and Governor of Michigan (15.26×) over the country average.

Where do Coffee culture fans live in United States?

Coffee culture fans in United States are most concentrated in Florida (reach 2,714,158), California (reach 2,279,836), and Oregon (reach 1,535,175). These three regions account for the largest share of the active audience.

What other brands do Coffee culture fans also like?

Beyond Coffee culture itself, the audience over-indexes on Goop (13.35×), Governor of Michigan (15.26×), headspace (17×), and Wok (11.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.