Rascasse Audience Intelligence

Coffee culture Audience in United States

A data profile of the people who buy, follow and care about Coffee culture in United States — modelled from more than twelve digital signal sources. Coffee culture has an estimated audience of 14,628,834 people in United States.

#1618among Topic in United States#193in Food & Beverages

The average Coffee culture fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Tennessee.

Top brand affinities include Cappuccino, Espresso, Non-alcoholic beverage, with strongest over-indexing on Cappuccino (7.16× the country average).

Demographically, the Coffee culture audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffee culture fan in United States is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Cappuccino.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee culture profile in United States.

Audience size
14.6M
in United States
Gender
66.1%♀
33.9% male
Age
40.5
average years
Country rank
#2389
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee culture fans

66.1% are female, 33.9% are male, average age 40.5.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Coffee culture audience in United States
MetricValue
Female66.1%
Male33.9%
Average age40.5
Estimated audience size14,628,834
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Coffee culture audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Coffee culture audience comes from United States.

Worldwide audience distribution share by country for Coffee culture
CountryShare
United States17.0%
Japan9.3%
China7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee culture audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffee culture fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1.5M13.28×
02Oregon~1.5M7.87×
03Tennessee~2M7.64×
04Missouri~1M4.22×
05Florida~4M3.87×
06California~4M2.56×
07Alaska~30K0.92×
08Vermont~20K0.92×
09North Dakota~30K0.91×
10South Dakota~30K0.90×
11Montana~40K0.89×
12West Virginia~60K0.87×
13Rhode Island~40K0.87×
14Delaware~40K0.87×
15New Hampshire~50K0.86×
16Maine~50K0.86×
17Idaho~60K0.85×
18Hawaii~50K0.85×
19New Mexico~60K0.84×
20Nebraska~60K0.84×
21Texas~1M0.83×
22Arkansas~100K0.83×
23Iowa~100K0.82×
24Kansas~90K0.82×
25Washington, District of Columbia~40K0.82×
26Oklahoma~100K0.80×
27Nevada~100K0.79×
28Kentucky~100K0.78×
29Connecticut~100K0.78×
30Louisiana~100K0.77×
31Minnesota~200K0.75×
32Alabama~200K0.73×
33Indiana~200K0.72×
34South Carolina~200K0.72×
35Wisconsin~200K0.72×
36Maryland~200K0.71×
37Utah~90K0.70×
38Michigan~300K0.68×
39Arizona~200K0.68×
40Colorado~200K0.67×
41Illinois~300K0.66×
42Massachusetts~200K0.61×
43Ohio~300K0.60×
44New Jersey~200K0.58×
45Virginia~200K0.55×
46Washington~200K0.55×
47North Carolina~200K0.53×
48Georgia~200K0.52×
49Pennsylvania~300K0.51×
50New York~300K0.41×
Fig. 06

Affinity by region

Affinity by region — Coffee culture, United States
0.41×1.00×13.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee culture audience
#·InterestCategoryAffinity×
01The Green MileMovies & TV8.68×
02CappuccinoFood & Beverages7.16×
03CaffeineFood & Beverages4.94×
04EspressoFood & Beverages4.93×
05Non-alcoholic beverageFood & Beverages4.24×
06Web serverTechnology & Electronics3.23×
07Dutch Bros. CoffeeFood & Beverages3.05×
08Mineral waterFood & Beverages2.86×
09PastryFood & Beverages2.66×
10Diaper bagKids & Family2.51×
11Microwave ovenHome & Garden2.35×
12Take-outFood & Beverages2.09×
13Italian cuisineFood & Beverages1.92×
14Planet FitnessSports1.88×
15CoffeehousesFood & Beverages1.88×
16Trader Joe'sShopping1.82×
17BakeryFood & Beverages1.81×
18Subscription business modelShopping1.67×
19Musical theatreMovies & TV1.63×
20IKEAHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee culture audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.63×
IndulgenceJOY1.49×
Urban LifestyleOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee culture audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Pet OwnershipJOY0.92×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffee culture have in United States?

Coffee culture has an estimated audience of 14,628,834 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Coffee culture fans?

66.1% of Coffee culture fans are female, 33.9% are male, with an average age of 40.5 years.

03

Which brands do Coffee culture fans like most?

Coffee culture fans show strongest brand affinity for Cappuccino (7.16×), Espresso (4.93×), and Non-alcoholic beverage (4.24×) over the country average.

04

Where do Coffee culture fans live in United States?

Coffee culture fans in United States are most concentrated in California (reach ~4M), Florida (reach ~4M), and Tennessee (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Coffee culture fans also like?

Beyond Coffee culture itself, the audience over-indexes on Espresso (4.93×), Non-alcoholic beverage (4.24×), Caffeine (4.94×), and Planet Fitness (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Coffee culture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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