Rascasse Audience Intelligence

Stumptown Coffee Roasters Target Market in United States

A data profile of the people who buy, follow and care about Stumptown Coffee Roasters in United States — modelled from more than twelve digital signal sources. Stumptown Coffee Roasters has an estimated audience of 792,925 people in United States.

#8among Coffee in United States#2851among Brand in United States#1533in Food & Beverages

The average Stumptown Coffee Roasters fan in United States is 34.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Oregon, California.

Top brand affinities include Nescafé, Costa Coffee, Specialty coffee, with strongest over-indexing on Nescafé (104× the country average).

Demographically, the Stumptown Coffee Roasters audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stumptown Coffee Roasters fan in United States is more female, around 34.3 years old, with strong Indulgence tendencies and a notable affinity for Nescafé.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stumptown Coffee Roasters profile in United States.

Audience size
793K
in United States
Gender
58.0%♀
42.0% male
Age
34.3
average years
Country rank
#27633
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stumptown Coffee Roasters

58.0% are female, 42.0% are male, average age 34.3.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Stumptown Coffee Roasters audience in United States
MetricValue
Female58.0%
Male42.0%
Average age34.3
Estimated audience size792,925
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Stumptown Coffee Roasters audience in United States
Age bracketShare%
16-1929%
20-2925%
30-3921%
40-4916%
50+10%
Fig. 04

Worldwide distribution

55.3%

of the worldwide Stumptown Coffee Roasters audience comes from United States.

Worldwide audience distribution share by country for Stumptown Coffee Roasters
CountryShare
United States55.3%
Japan16.0%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stumptown Coffee Roasters audience in United States is strongest.

Fig. 05

Top regions by affinity

Stumptown Coffee Roasters customers by region in United States
#RegionReachAffinity×
01Oregon~200K21.47×
02New York~300K5.82×
03Montana~4K1.53×
04Washington~20K1.38×
05California~100K1.20×
06New Jersey~20K0.95×
07West Virginia~3K0.77×
08Washington, District of Columbia~2K0.72×
09Alaska~1K0.71×
10Vermont~1K0.71×
11Hawaii~2K0.68×
12Idaho~3K0.67×
13North Dakota~1K0.67×
14South Dakota~1K0.65×
15Massachusetts~10K0.62×
16Maine~2K0.61×
17Rhode Island~2K0.61×
18Colorado~8K0.60×
19Connecticut~5K0.60×
20New Hampshire~2K0.60×
21Delaware~1K0.60×
22New Mexico~2K0.58×
23Nevada~4K0.55×
24Utah~4K0.54×
25Nebraska~2K0.53×
26Virginia~10K0.52×
27Iowa~4K0.51×
28Mississippi~4K0.51×
29Arkansas~4K0.51×
30Kansas~3K0.51×
31Illinois~10K0.49×
32Maryland~7K0.49×
33Oklahoma~5K0.49×
34North Carolina~10K0.47×
35Louisiana~5K0.47×
36Tennessee~8K0.46×
37Minnesota~5K0.46×
38Pennsylvania~10K0.45×
39Missouri~6K0.45×
40Georgia~10K0.44×
41Arizona~7K0.44×
42Indiana~7K0.44×
43Wisconsin~6K0.44×
44South Carolina~5K0.44×
45Kentucky~5K0.44×
46Ohio~10K0.43×
47Michigan~9K0.42×
48Texas~30K0.41×
49Alabama~5K0.41×
50Florida~20K0.36×
Fig. 06

Affinity by region

Affinity by region — Stumptown Coffee Roasters, United States
0.36×1.00×21.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stumptown Coffee Roasters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stumptown Coffee Roasters audience
#·InterestCategoryAffinity×
01NescaféFood & Beverages104.00×
02Costa CoffeeFood & Beverages79.95×
03Death Wish CoffeeFood & Beverages35.08×
04TeamViewerTechnology & Electronics23.44×
05Bordeaux wineFood & Beverages20.00×
06Specialty coffeeFood & Beverages17.83×
07Philz CoffeeFood & Beverages15.48×
08Jesse WilliamsMovies & TV13.96×
09Caribou CoffeeFood & Beverages12.97×
10Golden CorralFood & Beverages11.89×
11Coffee roastingFood & Beverages9.13×
12Family carCars & Mobility8.49×
13Cultural heritagePolitics & Society7.82×
14Dutch Bros. CoffeeFood & Beverages6.80×
15Non-alcoholic beverageFood & Beverages6.78×
16Fried chickenFood & Beverages5.91×
17Italian cuisineFood & Beverages5.62×
18CleanlinessHome & Garden5.58×
19Dunkin' DonutsFood & Beverages4.03×
20Planet FitnessSports2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stumptown Coffee Roasters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stumptown Coffee Roasters audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.76×
Family OrientationCONSERVATISM2.23×
Pet OwnershipJOY2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stumptown Coffee Roasters audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Need for SecurityCONSERVATISM0.85×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stumptown Coffee Roasters's target market in United States?

Stumptown Coffee Roasters's target market in United States covers an estimated 792,925 people, concentrated in New York and Oregon.

02

What is the gender split and age of Stumptown Coffee Roasters customers?

58.0% of the Stumptown Coffee Roasters audience are female, 42.0% are male, with an average age of 34.3 years.

03

Which brands do Stumptown Coffee Roasters fans like most?

Stumptown Coffee Roasters fans show strongest brand affinity for Nescafé (104×), Costa Coffee (79.95×), and Specialty coffee (17.83×) over the country average.

04

Where do Stumptown Coffee Roasters fans live in United States?

Stumptown Coffee Roasters fans in United States are most concentrated in New York (reach ~300K), Oregon (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stumptown Coffee Roasters fans also like?

Beyond Stumptown Coffee Roasters itself, the audience over-indexes on Costa Coffee (79.95×), Specialty coffee (17.83×), Golden Corral (11.89×), and Italian cuisine (5.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stumptown Coffee Roasters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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