Stumptown Coffee Roasters Audience in United States

Stumptown Coffee Roasters has an estimated audience of 831,069 people in United States. 58.0% are female, 42.0% are male, average age 34.3. Top regions: New York, Oregon, California. Top brand affinities: Nescafé, Costa Coffee, Specialty coffee, Philz Coffee, Family car.

The average Stumptown Coffee Roasters fan in United States is 34.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Oregon, California. Top brand affinities include Nescafé, Costa Coffee, Specialty coffee, with strongest over-indexing on Nescafé (88.89× the country average). Demographically, the Stumptown Coffee Roasters audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Demographics of Stumptown Coffee Roasters fans

Demographic split for Stumptown Coffee Roasters audience in United States
MetricValue
Female58.0%
Male42.0%
Average age34.3
Estimated audience size831,069

Audience persona

The typical Stumptown Coffee Roasters fan in United States is more female, around 34.3 years old, with strong Family Orientation tendencies and a notable affinity for Nescafé.

Top regions in United States

Top regions ranked by reach for Stumptown Coffee Roasters in United States
RegionReachAffinity
New York195,7304.21×
Oregon170,94417.94×
California134,8031.47×
Texas35,9420.5×
Washington28,9001.73×
Florida21,8090.39×
New Jersey20,6590.98×
Illinois17,1120.62×
Pennsylvania13,8850.5×
North Carolina13,8440.55×
Georgia13,0520.51×
Massachusetts12,7110.78×
Virginia12,5420.62×
Ohio12,2680.48×
Michigan9,8350.45×
Colorado9,8220.75×
Tennessee8,1540.49×
Maryland7,5830.53×
Indiana6,7660.45×
Arizona6,4780.38×
Missouri6,3420.47×
Minnesota5,7350.48×
Wisconsin5,5590.44×
Connecticut5,4320.65×
South Carolina5,1910.42×
Nevada4,8870.61×
Louisiana4,5490.42×
Oklahoma4,4260.48×
Utah4,3970.59×
Montana4,1161.79×
Kentucky3,9800.38×
Iowa3,2900.48×
Arkansas3,0820.45×
Kansas3,0310.46×
West Virginia2,8820.74×
Idaho2,8460.68×
Alabama2,7260.23×
Mississippi2,7010.39×
Hawaii2,4630.69×
New Mexico2,2410.54×
Washington, District of Columbia2,0420.82×
Nebraska1,8140.44×
New Hampshire1,6880.52×
Maine1,5130.51×
Rhode Island1,2400.47×
Delaware9430.41×
Vermont7940.54×
Alaska7240.41×
South Dakota6230.32×
North Dakota6210.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stumptown Coffee Roasters audience
BrandAffinityCategory
Nescafé88.89×Food & Beverages
Costa Coffee77.44×Food & Beverages
Specialty coffee16×Food & Beverages
Philz Coffee19.55×Food & Beverages
Family car10.71×Cars & Mobility
Golden Corral9.66×Food & Beverages
Kia Sportage18.01×Cars & Mobility
Tim Horton7×Sports
Bordeaux wine20×Food & Beverages
High-net-worth individual7.63×Business & Career
Italian cuisine3.5×Food & Beverages
Caribou Coffee11.69×Food & Beverages
Jesse Williams15.99×Movies & TV
Enter the Dragon32.88×Movies & TV
Bass guitar3.44×Music & Radio
Dutch Bros. Coffee6.15×Food & Beverages
Coffee roasting8.43×Food & Beverages
Patagonia5.12×Fashion & Accessoires
Metaphysics3.33×Business & Career
Fly fishing3.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stumptown Coffee Roasters audience
TraitClusterScore
Family OrientationCONSERVATISM2.8
LGBTQ+ IdentityOPEN2.26
Design AffinityPREMIUM2.24
IndulgenceJOY2.14
Pet OwnershipJOY2.08
Luxury OrientationPREMIUM1.89

Worldwide distribution

Worldwide audience distribution share by country for Stumptown Coffee Roasters
CountryShare
United States56.5%
Japan15.4%
Germany3.8%

See Stumptown Coffee Roasters audiences in other countries

More Coffee audiences in United States

Frequently asked questions

How many fans does Stumptown Coffee Roasters have in United States?

Stumptown Coffee Roasters has an estimated audience of 831,069 people in United States, concentrated in New York and Oregon.

What is the gender split and age of Stumptown Coffee Roasters fans?

58.0% of Stumptown Coffee Roasters fans are female, 42.0% are male, with an average age of 34.3 years.

Which brands do Stumptown Coffee Roasters fans like most?

Stumptown Coffee Roasters fans show strongest brand affinity for Nescafé (88.89×), Costa Coffee (77.44×), and Specialty coffee (16×) over the country average.

Where do Stumptown Coffee Roasters fans live in United States?

Stumptown Coffee Roasters fans in United States are most concentrated in New York (reach 195,730), Oregon (reach 170,944), and California (reach 134,803). These three regions account for the largest share of the active audience.

What other brands do Stumptown Coffee Roasters fans also like?

Beyond Stumptown Coffee Roasters itself, the audience over-indexes on Costa Coffee (77.44×), Specialty coffee (16×), Philz Coffee (19.55×), and Family car (10.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stumptown Coffee Roasters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.