Rascasse Audience Intelligence

Portland International Airport Audience in United States

A data profile of the people who buy, follow and care about Portland International Airport in United States — modelled from more than twelve digital signal sources. Portland International Airport has an estimated audience of 751,681 people in United States.

#26among Airport in United States#2719among POI in United States#2191in Travel & Leisure

The average Portland International Airport fan in United States is 35.8 years old, balanced, and lives primarily in Oregon.

The audience is concentrated in Oregon, Washington, California.

Top brand affinities include Florida Lottery, Alison Brie, KGW, with strongest over-indexing on Florida Lottery (18.01× the country average).

Demographically, the Portland International Airport audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portland International Airport fan in United States is balanced, around 35.8 years old, with strong Community Orientation tendencies and a notable affinity for Florida Lottery.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portland International Airport profile in United States.

Audience size
752K
in United States
Gender
54.6%♀
45.4% male
Age
35.8
average years
Country rank
#28611
POI in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portland International Airport fans

54.6% are female, 45.4% are male, average age 35.8.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Portland International Airport audience in United States
MetricValue
Female54.6%
Male45.4%
Average age35.8
Estimated audience size751,681
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Portland International Airport audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

77.3%

of the worldwide Portland International Airport audience comes from United States.

Worldwide audience distribution share by country for Portland International Airport
CountryShare
United States77.3%
Italy3.5%
Germany2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portland International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Portland International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~400K43.62×
02Washington~50K3.00×
03West Virginia~2K0.58×
04Maine~2K0.58×
05Delaware~1K0.55×
06North Dakota<1K0.55×
07South Dakota<1K0.53×
08Vermont<1K0.53×
09Mississippi~3K0.50×
10Alaska<1K0.44×
11Rhode Island~1K0.43×
12Hawaii~1K0.41×
13Montana<1K0.37×
14New Hampshire~1K0.36×
15Arkansas~2K0.34×
16Idaho~1K0.34×
17Nebraska~1K0.33×
18Washington, District of Columbia<1K0.30×
19New Mexico~1K0.29×
20Louisiana~3K0.27×
21Kentucky~3K0.27×
22Alabama~3K0.26×
23Kansas~2K0.26×
24Oklahoma~2K0.25×
25Iowa~2K0.25×
26Utah~2K0.24×
27Connecticut~2K0.23×
28Nevada~2K0.23×
29Colorado~3K0.22×
30South Carolina~3K0.22×
31California~20K0.19×
32Indiana~2K0.18×
33Wisconsin~2K0.18×
34Minnesota~2K0.18×
35Tennessee~3K0.17×
36Arizona~3K0.17×
37Missouri~2K0.17×
38Maryland~2K0.16×
39Massachusetts~2K0.15×
40Michigan~3K0.14×
41Virginia~3K0.14×
42Ohio~3K0.13×
43Georgia~3K0.13×
44North Carolina~3K0.13×
45New Jersey~3K0.13×
46Illinois~3K0.12×
47Pennsylvania~3K0.12×
48Texas~6K0.10×
49Florida~5K0.10×
50New York~4K0.10×
Fig. 06

Affinity by region

Affinity by region — Portland International Airport, United States
0.10×1.00×43.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portland International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portland International Airport audience
#·InterestCategoryAffinity×
01KGWMovies & TV35.09×
02Oregon LotteryGames25.90×
03Star TribuneNews20.08×
04Gwendoline ChristieMovies & TV20.00×
05Florida LotteryGames18.01×
06Alison BrieMovies & TV17.64×
07Nathan FillionMovies & TV13.72×
08Hugh LaurieMovies & TV10.81×
09Seth GreenMovies & TV9.47×
10Patricia ArquetteMovies & TV8.78×
11Minnesota WildSports5.12×
12Sustainable energyHome & Garden4.22×
13Renewable energyBusiness & Career3.67×
14QuikTripShopping3.58×
15FedExBusiness & Career3.27×
16southwest airlinesTravel & Leisure2.86×
17Mortgage loansBusiness & Career2.63×
18Trader Joe'sShopping2.30×
19AirbnbTravel & Leisure2.09×
20PinterestInternet & Social Media1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portland International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portland International Airport audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.44×
SustainabilityBALANCE2.06×
PatriotismCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portland International Airport audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
TraditionCONSERVATISM0.91×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portland International Airport have in United States?

Portland International Airport has an estimated audience of 751,681 people in United States, concentrated in Oregon and Washington.

02

What is the gender split and age of Portland International Airport fans?

54.6% of Portland International Airport fans are female, 45.4% are male, with an average age of 35.8 years.

03

Which brands do Portland International Airport fans like most?

Portland International Airport fans show strongest brand affinity for Florida Lottery (18.01×), Alison Brie (17.64×), and KGW (35.09×) over the country average.

04

Where do Portland International Airport fans live in United States?

Portland International Airport fans in United States are most concentrated in Oregon (reach ~400K), Washington (reach ~50K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Portland International Airport fans also like?

Beyond Portland International Airport itself, the audience over-indexes on Alison Brie (17.64×), KGW (35.09×), Star Tribune (20.08×), and Gwendoline Christie (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Airport audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Portland International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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