Portland International Airport Audience in United States

Portland International Airport logo

Portland International Airport has an estimated audience of 751,681 people in United States. 54.6% are female, 45.4% are male, average age 35.8. Top regions: Oregon, Washington, California. Top brand affinities: Home staging, Mothercare, Israel, Kaytranada, Nasal cavity.

The average Portland International Airport fan in United States is 35.8 years old, balanced, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Home staging, Mothercare, Israel, with strongest over-indexing on Home staging (18.72× the country average). Demographically, the Portland International Airport audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Airport

Demographics of Portland International Airport fans

Demographic split for Portland International Airport audience in United States
MetricValue
Female54.6%
Male45.4%
Average age35.8
Estimated audience size751,681

Audience persona

The typical Portland International Airport fan in United States is balanced, around 35.8 years old, with strong Community Orientation tendencies and a notable affinity for Home staging.

Top regions in United States

Top regions ranked by reach for Portland International Airport in United States
RegionReachAffinity
Oregon342,10239.7×
Washington49,5013.28×
California23,9910.29×
Texas8,5810.13×
Florida5,4070.11×
New York4,7490.11×
Illinois3,6660.15×
Colorado3,4910.29×
Arizona2,7390.18×
Virginia2,5150.14×
Georgia2,4890.11×
Maine2,3080.86×
Pennsylvania2,2150.09×
Massachusetts2,1880.15×
North Carolina2,1450.09×
Ohio2,0430.09×
Minnesota1,9260.18×
Michigan1,8320.09×
Nevada1,8230.25×
Utah1,8170.27×
New Jersey1,7410.09×
Hawaii1,6780.52×
Tennessee1,5050.1×
Wisconsin1,4990.13×
Missouri1,4690.12×
Maryland1,4160.11×
Idaho1,4050.37×
Indiana1,2260.09×
South Carolina9650.09×
Iowa8290.13×
Oklahoma8230.1×
Connecticut7860.1×
Kentucky7530.08×
Louisiana7440.08×
Kansas7330.12×
Montana6480.31×
Alabama6440.06×
New Mexico5690.15×
Washington, District of Columbia5300.23×
Arkansas5280.09×
Alaska5200.32×
New Hampshire4590.16×
Nebraska4060.11×
Mississippi3010.05×
Rhode Island2560.11×
Vermont2470.19×
Wyoming1670.15×
West Virginia1580.05×
South Dakota1510.09×
North Dakota1470.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portland International Airport audience
BrandAffinityCategory
Home staging18.72×Home & Garden
Mothercare4×Kids & Family
Israel2.24×Travel & Leisure
Kaytranada10.41×Music & Radio
Nasal cavity6.5×Health
Kendra Scott1.93×Fashion & Accessoires
Huddle (software)6.78×Technology & Electronics
Captain America (1990 film)2.73×Movies & TV
Jeep Wagoneer3.46×Cars & Mobility
Cam Ward1.98×Sports
Kasik5.98×Travel & Leisure
Nebraska Cornhuskers football1.75×Sports
Urban horticulture1.56×Home & Garden
Tierra Cali3.27×Travel & Leisure
Charlamagne Tha God3.8×Movies & TV
Public speaking1.56×Politics & Society
Voltron: Legendary Defender6.33×Movies & TV
Temple Grandin2.96×Literature
Corona (band)2.21×Music & Radio
Ken Burns2.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portland International Airport audience
TraitClusterScore
Community OrientationOPEN2.1
TravellingTHRILL1.89
SustainabilityBALANCE1.84
Sports ActivityPOWER1.61
Design AffinityPREMIUM1.58
Luxury OrientationPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for Portland International Airport
CountryShare
United States77.4%
Italy3.5%
Germany2.4%

See Portland International Airport audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does Portland International Airport have in United States?

Portland International Airport has an estimated audience of 751,681 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of Portland International Airport fans?

54.6% of Portland International Airport fans are female, 45.4% are male, with an average age of 35.8 years.

Which brands do Portland International Airport fans like most?

Portland International Airport fans show strongest brand affinity for Home staging (18.72×), Mothercare (4×), and Israel (2.24×) over the country average.

Where do Portland International Airport fans live in United States?

Portland International Airport fans in United States are most concentrated in Oregon (reach 342,102), Washington (reach 49,501), and California (reach 23,991). These three regions account for the largest share of the active audience.

What other brands do Portland International Airport fans also like?

Beyond Portland International Airport itself, the audience over-indexes on Mothercare (4×), Israel (2.24×), Kaytranada (10.41×), and Nasal cavity (6.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portland International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.