Oregon State Beavers football Audience in United States

Oregon State Beavers football logo

Oregon State Beavers football has an estimated audience of 1,195,466 people in United States. 41.5% are female, 58.5% are male, average age 37.3. Top regions: Oregon, California, Washington. Top brand affinities: Ken Griffey Jr., Alaska, Sinaloa, Dog breed, Home construction.

The average Oregon State Beavers football fan in United States is 37.3 years old, more male, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Washington. Top brand affinities include Ken Griffey Jr., Alaska, Sinaloa, with strongest over-indexing on Ken Griffey Jr. (24.44× the country average). Demographically, the Oregon State Beavers football audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Oregon State Beavers football fans

Demographic split for Oregon State Beavers football audience in United States
MetricValue
Female41.5%
Male58.5%
Average age37.3
Estimated audience size1,195,466

Audience persona

The typical Oregon State Beavers football fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Ken Griffey Jr..

Top regions in United States

Top regions ranked by reach for Oregon State Beavers football in United States
RegionReachAffinity
Oregon331,53624.19×
California70,1190.53×
Washington68,5082.86×
Texas29,8930.29×
Florida24,2960.3×
Arizona21,4640.88×
Idaho20,7353.46×
Ohio15,4420.42×
Colorado13,0820.69×
Georgia12,9890.35×
Nevada11,9031.03×
North Carolina11,7910.33×
Michigan11,1240.36×
Tennessee10,9880.46×
New York10,8950.16×
Pennsylvania10,8140.27×
Illinois10,1350.25×
Alabama9,7800.59×
Virginia8,5130.29×
Indiana8,2040.38×
Utah7,8660.73×
Louisiana7,3010.47×
South Carolina6,6940.37×
Mississippi5,8930.6×
Hawaii5,8031.13×
Massachusetts5,6930.24×
New Jersey5,6530.19×
Maryland5,5070.27×
Missouri4,8350.25×
Kentucky4,6910.31×
Oklahoma4,5930.35×
Iowa4,4890.46×
Wisconsin4,1680.23×
Montana3,9621.19×
Nebraska3,4510.58×
Minnesota3,3570.2×
Kansas3,1630.34×
Arkansas3,0670.31×
Alaska3,0181.18×
Connecticut2,1250.18×
New Mexico2,1240.35×
West Virginia1,4110.25×
Delaware1,2440.38×
South Dakota1,2140.44×
Wyoming1,1780.66×
Washington, District of Columbia9470.26×
New Hampshire9230.2×
Rhode Island7350.19×
North Dakota7340.3×
Maine6700.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oregon State Beavers football audience
BrandAffinityCategory
Ken Griffey Jr.24.44×Sports
Alaska3×Travel & Leisure
Sinaloa5.59×Travel & Leisure
Dog breed1.7×Pets & Animals
Home construction1.68×Home & Garden
Chili con carne7.69×Food & Beverages
Graham Greene5.74×Literature
Jesse Plemons2.92×Movies & TV
Historic site3.23×Arts & Culture
Litter box1.58×Pets & Animals
Nebraska1.99×Travel & Leisure
Nebraska Cornhuskers football2.58×Sports
Justice1.99×Politics & Society
Vocal harmony2.97×Music & Radio
Consequence (rapper)3.69×Music & Radio
Kerang3.92×Travel & Leisure
Captain America (1990 film)2.48×Movies & TV
Nick Jr. (Australia)4.91×Kids & Family
Graham Greene (actor)3.35×
UK garage2.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oregon State Beavers football audience
TraitClusterScore
Risk AppetiteTHRILL2.8
Early Adopter MentalityPOWER1.39
PatriotismCONSERVATISM1.28
TraditionCONSERVATISM1.19
Sports ActivityPOWER1.18
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Oregon State Beavers football
CountryShare
United States93.1%
Canada1.4%
China0.9%

See Oregon State Beavers football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Oregon State Beavers football have in United States?

Oregon State Beavers football has an estimated audience of 1,195,466 people in United States, concentrated in Oregon and California.

What is the gender split and age of Oregon State Beavers football fans?

41.5% of Oregon State Beavers football fans are female, 58.5% are male, with an average age of 37.3 years.

Which brands do Oregon State Beavers football fans like most?

Oregon State Beavers football fans show strongest brand affinity for Ken Griffey Jr. (24.44×), Alaska (3×), and Sinaloa (5.59×) over the country average.

Where do Oregon State Beavers football fans live in United States?

Oregon State Beavers football fans in United States are most concentrated in Oregon (reach 331,536), California (reach 70,119), and Washington (reach 68,508). These three regions account for the largest share of the active audience.

What other brands do Oregon State Beavers football fans also like?

Beyond Oregon State Beavers football itself, the audience over-indexes on Alaska (3×), Sinaloa (5.59×), Dog breed (1.7×), and Home construction (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oregon State Beavers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.