Rascasse Audience Intelligence

Telus Target Market in United States

A data profile of the people who buy, follow and care about Telus in United States — modelled from more than twelve digital signal sources. Telus has an estimated audience of 297,561 people in United States.

#25among Mobile phone operator in United States#5028among Brand in United States#1230in Technology & Electronics

The average Telus fan in United States is 33.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Air Canada, Bob Evans, Newegg, with strongest over-indexing on Air Canada (240.39× the country average).

Demographically, the Telus audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Telus fan in United States is balanced, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Air Canada.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telus profile in United States.

Audience size
298K
in United States
Gender
50.9%♀
49.1% male
Age
33.6
average years
Country rank
#48588
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Telus

50.9% are female, 49.1% are male, average age 33.6.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Telus audience in United States
MetricValue
Female50.9%
Male49.1%
Average age33.6
Estimated audience size297,561
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Telus audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3916%
40-4915%
50+12%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Telus audience comes from United States.

Worldwide audience distribution share by country for Telus
CountryShare
Canada72.7%
United States4.5%
Philippines2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telus audience in United States is strongest.

Fig. 05

Top regions by affinity

Telus customers by region in United States
#RegionReachAffinity×
01Nevada~10K4.04×
02Georgia~20K1.80×
03Pennsylvania~20K1.58×
04Florida~30K1.49×
05Washington~9K1.46×
06Washington, District of Columbia~1K1.37×
07Colorado~6K1.30×
08Massachusetts~7K1.18×
09Texas~30K1.13×
10Virginia~8K1.12×
11California~40K1.11×
12Tennessee~6K1.06×
13Hawaii~1K1.06×
14New York~20K1.03×
15Montana<1K0.97×
16Alaska<1K0.97×
17Vermont<1K0.97×
18North Dakota<1K0.95×
19Michigan~7K0.94×
20Idaho~1K0.94×
21Oregon~3K0.93×
22Maine<1K0.93×
23Mississippi~2K0.91×
24Kansas~2K0.90×
25Nebraska~1K0.90×
26Arizona~5K0.89×
27Alabama~4K0.89×
28Delaware<1K0.89×
29North Carolina~8K0.88×
30Louisiana~3K0.88×
31Utah~2K0.88×
32New Hampshire~1K0.88×
33South Dakota<1K0.88×
34Kentucky~3K0.86×
35West Virginia~1K0.86×
36South Carolina~4K0.84×
37Rhode Island<1K0.83×
38Indiana~4K0.82×
39Arkansas~2K0.82×
40Missouri~4K0.81×
41Oklahoma~3K0.81×
42New Jersey~6K0.80×
43Minnesota~3K0.79×
44Iowa~2K0.79×
45Maryland~4K0.77×
46Connecticut~2K0.77×
47Illinois~8K0.76×
48Ohio~7K0.76×
49New Mexico~1K0.75×
50Wisconsin~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Telus, United States
0.70×1.00×4.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telus audience
#·InterestCategoryAffinity×
01Air CanadaTravel & Leisure240.39×
02CapgeminiBusiness & Career81.12×
03Volvo XC60Cars & Mobility44.44×
04KGWMovies & TV39.06×
05Joe Gibbs RacingSports37.62×
06Bob EvansFood & Beverages34.42×
07Big wave surfingSports31.48×
08RingCentralTechnology & Electronics28.46×
09NeweggShopping27.89×
10Blondie (band)Music & Radio27.60×
11Crash Bandicoot (video game)Games25.90×
12Famke JanssenFashion & Accessoires20.94×
13Western Governors UniversityBusiness & Career20.39×
14Massive open online courseBusiness & Career20.00×
15Job fairBusiness & Career13.33×
16MopedCars & Mobility12.71×
17Procter & GambleHome & Garden10.38×
18Electric bicycleCars & Mobility8.51×
19Little CaesarsFood & Beverages5.22×
20Google MapsInternet & Social Media2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telus audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.80×
Need for SecurityCONSERVATISM1.68×
IndulgenceJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telus audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Luxury OrientationPREMIUM0.90×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Telus's target market in United States?

Telus's target market in United States covers an estimated 297,561 people, concentrated in California and Florida.

02

What is the gender split and age of Telus customers?

50.9% of the Telus audience are female, 49.1% are male, with an average age of 33.6 years.

03

Which brands do Telus fans like most?

Telus fans show strongest brand affinity for Air Canada (240.39×), Bob Evans (34.42×), and Newegg (27.89×) over the country average.

04

Where do Telus fans live in United States?

Telus fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Telus fans also like?

Beyond Telus itself, the audience over-indexes on Bob Evans (34.42×), Newegg (27.89×), Volvo XC60 (44.44×), and Blondie (band) (27.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See Telus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Telus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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