Telus Audience in United States

Telus logo

Telus has an estimated audience of 299,527 people in United States. 50.9% are female, 49.1% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Home Delivery, Go Go's, Lulu 黃路梓茵, KSTP-TV, Elsword.

The average Telus fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home Delivery, Go Go's, Lulu 黃路梓茵, with strongest over-indexing on Home Delivery (22.87× the country average). Demographically, the Telus audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Telus fans

Demographic split for Telus audience in United States
MetricValue
Female50.9%
Male49.1%
Average age33.6
Estimated audience size299,527

Audience persona

The typical Telus fan in United States is balanced, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Home Delivery.

Top regions in United States

Top regions ranked by reach for Telus in United States
RegionReachAffinity
California40,3051.22×
Texas32,2461.25×
Florida25,6481.26×
New York18,4871.1×
Georgia17,7451.92×
Pennsylvania15,8931.58×
Nevada11,2863.9×
Washington9,5801.59×
North Carolina9,1471.01×
Virginia9,0391.24×
Illinois8,4450.85×
Michigan7,2670.93×
Massachusetts7,2471.23×
Ohio7,0980.77×
New Jersey6,2930.83×
Arizona5,9190.97×
Tennessee5,9030.98×
Colorado5,7811.22×
Indiana3,9800.73×
Missouri3,9370.82×
South Carolina3,8860.86×
Maryland3,8520.75×
Oregon3,4621.01×
Alabama3,3760.81×
Minnesota3,1590.74×
Kentucky3,1570.84×
Louisiana2,8940.75×
Wisconsin2,8380.63×
Oklahoma2,5540.77×
Utah2,5050.93×
Connecticut2,1990.73×
Mississippi2,0340.82×
Kansas2,0320.86×
Washington, District of Columbia2,0092.23×
Arkansas1,8070.73×
Iowa1,6130.65×
Hawaii1,3701.06×
Nebraska1,2400.83×
Idaho1,2170.81×
New Hampshire1,0100.86×
Maine9880.92×
West Virginia8400.6×
New Mexico8020.53×
Montana7670.92×
Rhode Island6410.67×
Delaware5740.7×
Alaska4860.76×
Vermont4730.9×
North Dakota4630.75×
South Dakota4250.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Telus audience
BrandAffinityCategory
Home Delivery22.87×Food & Beverages
Go Go's84.27×Music & Radio
Lulu 黃路梓茵15.74×Movies & TV
KSTP-TV33.46×Movies & TV
Elsword36.21×Games
Cam Ward8.01×Sports
Kendra Scott5.24×Fashion & Accessoires
Stamp collecting7.1×Home & Garden
Hidden Objects Games21.3×Games
Whataburger2.2×Food & Beverages
Nebraska Cornhuskers football3.4×Sports
Keenan Allen6.12×Sports
Kidd Kraddick26.56×Music & Radio
Embroidery Library13.05×Home & Garden
Keith Stanfield5.39×Movies & TV
Bank account1.9×Business & Career
UK garage4.01×Music & Radio
N1 road (South Africa)2.85×Travel & Leisure
Unique Gifts1.62×Shopping
Jaipur Rugs10.44×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Telus audience
TraitClusterScore
Career OrientationPOWER2.89
Social Media UsageJOY1.45
Family OrientationCONSERVATISM1.37
Quality AwarenessPREMIUM1.27
SustainabilityBALANCE1.25
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Telus
CountryShare
Canada73.0%
United States4.4%
Philippines2.7%

See Telus audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does Telus have in United States?

Telus has an estimated audience of 299,527 people in United States, concentrated in California and Texas.

What is the gender split and age of Telus fans?

50.9% of Telus fans are female, 49.1% are male, with an average age of 33.6 years.

Which brands do Telus fans like most?

Telus fans show strongest brand affinity for Home Delivery (22.87×), Go Go's (84.27×), and Lulu 黃路梓茵 (15.74×) over the country average.

Where do Telus fans live in United States?

Telus fans in United States are most concentrated in California (reach 40,305), Texas (reach 32,246), and Florida (reach 25,648). These three regions account for the largest share of the active audience.

What other brands do Telus fans also like?

Beyond Telus itself, the audience over-indexes on Go Go's (84.27×), Lulu 黃路梓茵 (15.74×), KSTP-TV (33.46×), and Elsword (36.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Telus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.