A data profile of the people who buy, follow and care about Telus in Canada — modelled from more than twelve digital signal sources. Telus has an estimated audience of 4,813,453 people in Canada.
The average Telus fan in Canada is 44.3 years old, balanced, and lives primarily in British Columbia.
The audience is concentrated in British Columbia, Quebec, Ontario.
Top brand affinities include Virgin Mobile, Telus Mobility, WestJet, with strongest over-indexing on Virgin Mobile (5.38× the country average).
Demographically, the Telus audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Telus fan in Canada is balanced, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Virgin Mobile.
The key figures that characterise the Telus profile in Canada.
45.1% are female, 54.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 44.3 |
| Estimated audience size | 4,813,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Telus audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 72.7% |
| United States | 4.5% |
| Philippines | 2.7% |
Where the Telus audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~1.5M | 2.29× | |
| 02 | British Columbia | ~1.5M | 2.28× | |
| 03 | Quebec | ~1.5M | 1.34× | |
| 04 | Ontario | ~1.5M | 0.71× | |
| 05 | Manitoba | ~100K | 0.68× | |
| 06 | Nova Scotia | ~90K | 0.63× | |
| 07 | Newfoundland and Labrador | ~50K | 0.61× | |
| 08 | Saskatchewan | ~90K | 0.58× | |
| 09 | New Brunswick | ~60K | 0.57× | |
| 10 | Prince Edward Island | ~9K | 0.39× |
The strongest cross-interests of the Telus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virgin Mobile | Technology & Electronics | 5.38× | ||
| 02 | Telus Mobility | Technology & Electronics | 4.77× | ||
| 03 | Public Mobile | Technology & Electronics | 3.56× | ||
| 04 | Bell Canada | Technology & Electronics | 2.41× | ||
| 05 | Western Union | Business & Career | 2.40× | ||
| 06 | Internet service provider | Technology & Electronics | 2.40× | ||
| 07 | Jollibee | Food & Beverages | 2.29× | ||
| 08 | Home automation | Technology & Electronics | 2.13× | ||
| 09 | London Drugs | Shopping | 1.84× | ||
| 10 | The UPS Store | Shopping | 1.79× | ||
| 11 | WestJet | Travel & Leisure | 1.78× | ||
| 12 | Wendy's | Food & Beverages | 1.72× | ||
| 13 | Save-On-Foods | Food & Beverages | 1.65× | ||
| 14 | Scotiabank | Business & Career | 1.63× | ||
| 15 | Best Buy | Shopping | 1.62× | ||
| 16 | Domino's Pizza | Food & Beverages | 1.61× | ||
| 17 | Telecommunication | Technology & Electronics | 1.60× | ||
| 18 | Real property | Home & Garden | 1.57× | ||
| 19 | Bank of Montreal | Business & Career | 1.52× | ||
| 20 | TD Canada Trust | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Quality Awareness | PREMIUM | 1.55× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Design Affinity | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.72× |
Telus's target market in Canada covers an estimated 4,813,453 people, concentrated in British Columbia and Quebec.
45.1% of the Telus audience are female, 54.9% are male, with an average age of 44.3 years.
Telus fans show strongest brand affinity for Virgin Mobile (5.38×), Telus Mobility (4.77×), and WestJet (1.78×) over the country average.
Telus fans in Canada are most concentrated in British Columbia (reach ~1.5M), Quebec (reach ~1.5M), and Ontario (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Telus itself, the audience over-indexes on Telus Mobility (4.77×), WestJet (1.78×), Wendy's (1.72×), and London Drugs (1.84×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Telus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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