Telus Target Market in Canada
Telus has an estimated audience of 4,931,391 people in Canada. 45.1% are female, 54.9% are male, average age 44.3. Top regions: British Columbia, Quebec, Ontario. Top brand affinities: Virgin Mobile, Telus Mobility, WestJet, London Drugs, Best Buy.
The average Telus fan in Canada is 44.3 years old, balanced, and lives primarily in British Columbia. The audience is concentrated in British Columbia, Quebec, Ontario. Top brand affinities include Virgin Mobile, Telus Mobility, WestJet, with strongest over-indexing on Virgin Mobile (5.38× the country average). Demographically, the Telus audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Customer demographics of Telus
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 44.3 |
| Estimated audience size | 4,931,391 |
Audience persona
The typical Telus fan in Canada is balanced, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Virgin Mobile.
Telus customers by region in Canada
| Region | Reach | Affinity |
|---|---|---|
| British Columbia | ~1.5M | 2.28× |
| Quebec | ~1.5M | 1.34× |
| Ontario | ~1.5M | 0.71× |
| Alberta | ~1.5M | 2.29× |
| Manitoba | ~100K | 0.68× |
| Nova Scotia | ~90K | 0.63× |
| Saskatchewan | ~90K | 0.58× |
| New Brunswick | ~60K | 0.57× |
| Newfoundland and Labrador | ~50K | 0.61× |
| Prince Edward Island | ~9K | 0.39× |
Top brand affinities of the Telus audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Virgin Mobile | 5.38× | Technology & Electronics |
| Telus Mobility | 4.77× | Technology & Electronics |
| WestJet | 1.78× | Travel & Leisure |
| London Drugs | 1.84× | Shopping |
| Best Buy | 1.62× | Shopping |
| Scotiabank | 1.63× | Business & Career |
| Save-On-Foods | 1.65× | Food & Beverages |
| Telecommunication | 1.6× | Technology & Electronics |
| Western Union | 2.4× | Business & Career |
| Real property | 1.57× | Home & Garden |
| TD Canada Trust | 1.51× | Business & Career |
| Public Mobile | 3.56× | Technology & Electronics |
| Jollibee | 2.29× | Food & Beverages |
| Bell Canada | 2.41× | Technology & Electronics |
| Internet service provider | 2.4× | Technology & Electronics |
| Home automation | 2.13× | Technology & Electronics |
| The UPS Store | 1.79× | Shopping |
| Capital One | 1.78× | Business & Career |
| Bell Mobility | 2.99× | Technology & Electronics |
| Microsoft Store | 5.47× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.57 |
| Quality Awareness | PREMIUM | 1.55 |
| Family Orientation | CONSERVATISM | 1.3 |
| Need for Security | CONSERVATISM | 1.25 |
| Travelling | THRILL | 1.23 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 72.7% |
| United States | 4.4% |
| Philippines | 2.6% |
See Telus audiences in other countries
More Mobile phone operator audiences in Canada
- Bell Canada (1,799,960)
- Rogers Communications (1,185,621)
- Public Mobile (1,065,808)
- Comcast (561,815)
- Orange (459,336)
Frequently asked questions
Who is Telus's target market in Canada?
Telus's target market in Canada covers an estimated 4,931,391 people, concentrated in British Columbia and Quebec.
What is the gender split and age of Telus customers?
45.1% of the Telus audience are female, 54.9% are male, with an average age of 44.3 years.
Which brands do Telus fans like most?
Telus fans show strongest brand affinity for Virgin Mobile (5.38×), Telus Mobility (4.77×), and WestJet (1.78×) over the country average.
Where do Telus fans live in Canada?
Telus fans in Canada are most concentrated in British Columbia (reach ~1.5M), Quebec (reach ~1.5M), and Ontario (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Telus fans also like?
Beyond Telus itself, the audience over-indexes on Telus Mobility (4.77×), WestJet (1.78×), London Drugs (1.84×), and Best Buy (1.62×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Telus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.