Moda Center Audience in United States
Moda Center has an estimated audience of 288,181 people in United States. 62.0% are female, 38.0% are male, average age 35.4. Top regions: Oregon, Washington, California. Top brand affinities: Florida Lottery, Kobo Inc., KGW, PSV Eindhoven, Damian Lillard.
The average Moda Center fan in United States is 35.4 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Florida Lottery, Kobo Inc., KGW, with strongest over-indexing on Florida Lottery (19.87× the country average). Demographically, the Moda Center audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Arena
Demographics of Moda Center fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 35.4 |
| Estimated audience size | 288,181 |
Audience persona
The typical Moda Center fan in United States is more female, around 35.4 years old, with strong Community Orientation tendencies and a notable affinity for Florida Lottery.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Oregon | 123,838 | 37.49× |
| Washington | 27,257 | 4.72× |
| California | 9,959 | 0.31× |
| Texas | 3,129 | 0.13× |
| Florida | 2,419 | 0.12× |
| New York | 2,043 | 0.13× |
| Idaho | 1,856 | 1.28× |
| Illinois | 1,308 | 0.14× |
| Arizona | 1,068 | 0.18× |
| Colorado | 988 | 0.22× |
| Nevada | 939 | 0.34× |
| Georgia | 872 | 0.1× |
| North Carolina | 866 | 0.1× |
| Pennsylvania | 805 | 0.08× |
| Ohio | 800 | 0.09× |
| Massachusetts | 763 | 0.13× |
| New Jersey | 741 | 0.1× |
| Virginia | 706 | 0.1× |
| Tennessee | 703 | 0.12× |
| Utah | 675 | 0.26× |
| Michigan | 627 | 0.08× |
| Connecticut | 595 | 0.21× |
| Minnesota | 574 | 0.14× |
| Hawaii | 567 | 0.46× |
| Indiana | 526 | 0.1× |
| Maryland | 486 | 0.1× |
| Missouri | 483 | 0.1× |
| Montana | 477 | 0.6× |
| Wisconsin | 423 | 0.1× |
| Alaska | 394 | 0.64× |
| Louisiana | 376 | 0.1× |
| South Carolina | 372 | 0.09× |
| Oklahoma | 348 | 0.11× |
| Kentucky | 331 | 0.09× |
| Iowa | 309 | 0.13× |
| Alabama | 277 | 0.07× |
| New Mexico | 237 | 0.16× |
| Kansas | 228 | 0.1× |
| Arkansas | 202 | 0.09× |
| Mississippi | 189 | 0.08× |
| Nebraska | 171 | 0.12× |
| Washington, District of Columbia | 156 | 0.18× |
| Maine | 143 | 0.14× |
| New Hampshire | 113 | 0.1× |
| North Dakota | 90 | 0.15× |
| Rhode Island | 90 | 0.1× |
| South Dakota | 78 | 0.12× |
| Wyoming | 67 | 0.16× |
| West Virginia | 67 | 0.05× |
| Vermont | 65 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florida Lottery | 19.87× | Games |
| Kobo Inc. | 64.09× | Literature |
| KGW | 53.95× | Movies & TV |
| PSV Eindhoven | 64.73× | Sports |
| Damian Lillard | 21.6× | Sports |
| Michigan Lottery | 12.17× | Games |
| New York Lottery | 15.52× | Games |
| Eyes Wide Shut | 19.87× | Movies & TV |
| Lacrosse | 14.29× | Sports |
| Soldier Field | 45.69× | Sports |
| Oregon Lottery | 44.7× | Games |
| Lambeau Field | 33.68× | Sports |
| Wrigley Field | 24.86× | Sports |
| Antonio Brown | 10.51× | Sports |
| Toyota Center | 36.88× | Sports |
| Dutch Bros. Coffee | 6× | Food & Beverages |
| Cold Stone Creamery | 7.44× | Food & Beverages |
| Hobby Lobby | 2.39× | Home & Garden |
| Minute Maid Park | 21.99× | Sports |
| Planet Fitness | 2.34× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.39 |
| Urban Lifestyle | OPEN | 1.2 |
| Patriotism | CONSERVATISM | 1.19 |
| Travelling | THRILL | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 30.5% |
| United States | 25.6% |
| Japan | 6.0% |
See Moda Center audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
Frequently asked questions
How many fans does Moda Center have in United States?
Moda Center has an estimated audience of 288,181 people in United States, concentrated in Oregon and Washington.
What is the gender split and age of Moda Center fans?
62.0% of Moda Center fans are female, 38.0% are male, with an average age of 35.4 years.
Which brands do Moda Center fans like most?
Moda Center fans show strongest brand affinity for Florida Lottery (19.87×), Kobo Inc. (64.09×), and KGW (53.95×) over the country average.
Where do Moda Center fans live in United States?
Moda Center fans in United States are most concentrated in Oregon (reach 123,838), Washington (reach 27,257), and California (reach 9,959). These three regions account for the largest share of the active audience.
What other brands do Moda Center fans also like?
Beyond Moda Center itself, the audience over-indexes on Kobo Inc. (64.09×), KGW (53.95×), PSV Eindhoven (64.73×), and Damian Lillard (21.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Moda Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.