Moda Center Audience in United States

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Moda Center has an estimated audience of 288,181 people in United States. 62.0% are female, 38.0% are male, average age 35.4. Top regions: Oregon, Washington, California. Top brand affinities: Building envelope, Kevin Harrington (entrepreneur), Israel, Kendra Scott, South Asian cuisine.

The average Moda Center fan in United States is 35.4 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Building envelope, Kevin Harrington (entrepreneur), Israel, with strongest over-indexing on Building envelope (19.59× the country average). Demographically, the Moda Center audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Moda Center fans

Demographic split for Moda Center audience in United States
MetricValue
Female62.0%
Male38.0%
Average age35.4
Estimated audience size288,181

Audience persona

The typical Moda Center fan in United States is more female, around 35.4 years old, with strong Community Orientation tendencies and a notable affinity for Building envelope.

Top regions in United States

Top regions ranked by reach for Moda Center in United States
RegionReachAffinity
Oregon123,83837.49×
Washington27,2574.72×
California9,9590.31×
Texas3,1290.13×
Florida2,4190.12×
New York2,0430.13×
Idaho1,8561.28×
Illinois1,3080.14×
Arizona1,0680.18×
Colorado9880.22×
Nevada9390.34×
Georgia8720.1×
North Carolina8660.1×
Pennsylvania8050.08×
Ohio8000.09×
Massachusetts7630.13×
New Jersey7410.1×
Virginia7060.1×
Tennessee7030.12×
Utah6750.26×
Michigan6270.08×
Connecticut5950.21×
Minnesota5740.14×
Hawaii5670.46×
Indiana5260.1×
Maryland4860.1×
Missouri4830.1×
Montana4770.6×
Wisconsin4230.1×
Alaska3940.64×
Louisiana3760.1×
South Carolina3720.09×
Oklahoma3480.11×
Kentucky3310.09×
Iowa3090.13×
Alabama2770.07×
New Mexico2370.16×
Kansas2280.1×
Arkansas2020.09×
Mississippi1890.08×
Nebraska1710.12×
Washington, District of Columbia1560.18×
Maine1430.14×
New Hampshire1130.1×
North Dakota900.15×
Rhode Island900.1×
South Dakota780.12×
Wyoming670.16×
West Virginia670.05×
Vermont650.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moda Center audience
BrandAffinityCategory
Building envelope19.59×Home & Garden
Kevin Harrington (entrepreneur)26.29×Business & Career
Israel1.91×Travel & Leisure
Kendra Scott2.05×Fashion & Accessoires
South Asian cuisine5.84×Food & Beverages
Home staging3.15×Home & Garden
Surf kayaking7.31×Sports
Guy Fieri1.88×Movies & TV
Vocal harmony2.17×Music & Radio
Nebraska Cornhuskers football1.69×Sports
Academy Award for Best Production Design7.38×Movies & TV
Nipsey Hussle2.47×Music & Radio
Huddle (software)4.48×Technology & Electronics
Ken Burns3×Movies & TV
Steampunk2.03×Fashion & Accessoires
Sinister (band)7.44×Music & Radio
Jeep Wagoneer2.31×Cars & Mobility
Cam Ward1.51×Sports
Hocus Pocus1.82×Movies & TV
Charlamagne Tha God3.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moda Center audience
TraitClusterScore
Community OrientationOPEN1.39
Urban LifestyleOPEN1.2
PatriotismCONSERVATISM1.19
TravellingTHRILL1.14
Price SensitivityPREMIUM1.14
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Moda Center
CountryShare
Brazil30.5%
United States25.6%
Japan6.0%

See Moda Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Moda Center have in United States?

Moda Center has an estimated audience of 288,181 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of Moda Center fans?

62.0% of Moda Center fans are female, 38.0% are male, with an average age of 35.4 years.

Which brands do Moda Center fans like most?

Moda Center fans show strongest brand affinity for Building envelope (19.59×), Kevin Harrington (entrepreneur) (26.29×), and Israel (1.91×) over the country average.

Where do Moda Center fans live in United States?

Moda Center fans in United States are most concentrated in Oregon (reach 123,838), Washington (reach 27,257), and California (reach 9,959). These three regions account for the largest share of the active audience.

What other brands do Moda Center fans also like?

Beyond Moda Center itself, the audience over-indexes on Kevin Harrington (entrepreneur) (26.29×), Israel (1.91×), Kendra Scott (2.05×), and South Asian cuisine (5.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moda Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.