Hollywood Squares Audience in United States

Hollywood Squares logo

Hollywood Squares has an estimated audience of 273,236 people in United States. 47.5% are female, 52.5% are male, average age 49.5. Top regions: California, New York, Florida. Top brand affinities: Deal or No Deal, MSN, Family Feud, Catherine O'Hara, Wheel of Fortune (U.S. game show).

The average Hollywood Squares fan in United States is 49.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Deal or No Deal, MSN, Family Feud, with strongest over-indexing on Deal or No Deal (70.94× the country average). Demographically, the Hollywood Squares audience skews balanced with an average age of 49.5, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Game show

Demographics of Hollywood Squares fans

Demographic split for Hollywood Squares audience in United States
MetricValue
Female47.5%
Male52.5%
Average age49.5
Estimated audience size273,236

Audience persona

The typical Hollywood Squares fan in United States is balanced, around 49.5 years old, with strong Community Orientation tendencies and a notable affinity for Deal or No Deal.

Top regions in United States

Top regions ranked by reach for Hollywood Squares in United States
RegionReachAffinity
California22,0300.73×
New York16,8421.1×
Florida15,8760.86×
Texas15,7620.67×
Pennsylvania13,2531.44×
Ohio11,6721.39×
Illinois9,1031×
Michigan8,9261.25×
North Carolina7,8410.95×
New Jersey7,2311.04×
Georgia6,7620.8×
Virginia6,2500.94×
Missouri6,2131.41×
Massachusetts6,1381.14×
Tennessee5,9301.08×
Indiana5,8321.17×
Wisconsin5,0861.24×
Washington5,0730.93×
Minnesota4,7541.21×
Maryland4,4740.95×
Colorado4,0260.93×
Kentucky4,0161.17×
South Carolina4,0000.97×
Oregon3,5101.12×
Oklahoma3,3081.09×
Connecticut3,0721.12×
Louisiana2,8510.81×
Iowa2,7731.23×
Arizona2,4490.44×
Kansas2,4211.12×
Nevada2,1590.82×
Arkansas2,0860.93×
Utah1,7240.7×
Mississippi1,6460.73×
Alabama1,6400.43×
Maine1,5211.55×
Nebraska1,4401.05×
West Virginia1,3591.07×
New Hampshire1,3371.24×
Idaho1,1660.85×
New Mexico1,0750.78×
Rhode Island1,0661.23×
South Dakota9131.44×
Delaware8671.15×
Montana6950.92×
Vermont6851.43×
Hawaii6420.55×
North Dakota5550.99×
Washington, District of Columbia5470.67×
Wyoming3490.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hollywood Squares audience
BrandAffinityCategory
Deal or No Deal70.94×Movies & TV
MSN6.36×News
Family Feud18.49×Movies & TV
Catherine O'Hara8.1×Movies & TV
Wheel of Fortune (U.S. game show)11.15×Movies & TV
Staples (Canada)6.04×Business & Career
The Price Is Right32.19×Movies & TV
Great Clips4.91×Beauty & Wellness
Google Maps3.1×Internet & Social Media
Capital One3.1×Business & Career
Singer-songwriter3.1×Music & Radio
Indeed.com3.1×Business & Career
Deion Sanders7.21×Sports
Chuck Norris4.24×Movies & TV
Beetlejuice3.1×Movies & TV
Jane Fonda8.99×Movies & TV
Mark Harmon11.27×Movies & TV
Nature1.74×Home & Garden
Bass guitar2.82×Music & Radio
Hollywood2.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hollywood Squares audience
TraitClusterScore
Community OrientationOPEN1.53
TraditionCONSERVATISM1.31
Luxury OrientationPREMIUM1.23
ExtroversionTHRILL1.16
Family OrientationCONSERVATISM1.15
Risk AppetiteTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Hollywood Squares
CountryShare
United States96.6%
United Kingdom2.0%
Germany1.0%

See Hollywood Squares audiences in other countries

More Game show audiences in United States

Frequently asked questions

How many fans does Hollywood Squares have in United States?

Hollywood Squares has an estimated audience of 273,236 people in United States, concentrated in California and New York.

What is the gender split and age of Hollywood Squares fans?

47.5% of Hollywood Squares fans are female, 52.5% are male, with an average age of 49.5 years.

Which brands do Hollywood Squares fans like most?

Hollywood Squares fans show strongest brand affinity for Deal or No Deal (70.94×), MSN (6.36×), and Family Feud (18.49×) over the country average.

Where do Hollywood Squares fans live in United States?

Hollywood Squares fans in United States are most concentrated in California (reach 22,030), New York (reach 16,842), and Florida (reach 15,876). These three regions account for the largest share of the active audience.

What other brands do Hollywood Squares fans also like?

Beyond Hollywood Squares itself, the audience over-indexes on MSN (6.36×), Family Feud (18.49×), Catherine O'Hara (8.1×), and Wheel of Fortune (U.S. game show) (11.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hollywood Squares. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.