Rascasse Audience Intelligence

Hollywood Squares Audience in United States

A data profile of the people who buy, follow and care about Hollywood Squares in United States — modelled from more than twelve digital signal sources. Hollywood Squares has an estimated audience of 249,390 people in United States.

#3among Game show in United States#4716among Movie / TV Show / Series in United States#9419in Movies & TV

The average Hollywood Squares fan in United States is 49.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Deal or No Deal, Dream Team, Family Feud, with strongest over-indexing on Deal or No Deal (66.67× the country average).

Demographically, the Hollywood Squares audience skews balanced with an average age of 49.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hollywood Squares fan in United States is balanced, around 49.5 years old, with strong Patriotism tendencies and a notable affinity for Deal or No Deal.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Game show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hollywood Squares profile in United States.

Audience size
249K
in United States
Gender
47.5%♀
52.5% male
Age
49.5
average years
Country rank
#52926
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hollywood Squares viewers

47.5% are female, 52.5% are male, average age 49.5.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Hollywood Squares audience in United States
MetricValue
Female47.5%
Male52.5%
Average age49.5
Estimated audience size249,390
Fig. 03

Age distribution

Ø 49.5
average years
Age distribution of the Hollywood Squares audience in United States
Age bracketShare%
16-190%
20-2912%
30-3916%
40-4929%
50+43%
Fig. 04

Worldwide distribution

96.3%

of the worldwide Hollywood Squares audience comes from United States.

Worldwide audience distribution share by country for Hollywood Squares
CountryShare
United States96.3%
United Kingdom2.2%
Germany1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hollywood Squares audience in United States is strongest.

Fig. 05

Top regions by affinity

Hollywood Squares fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~2K1.46×
02Maine~1K1.46×
03Pennsylvania~10K1.38×
04Ohio~10K1.34×
05Missouri~6K1.30×
06South Dakota<1K1.30×
07Vermont<1K1.29×
08Michigan~9K1.21×
09New Hampshire~1K1.21×
10Iowa~3K1.19×
11Rhode Island~1K1.19×
12Minnesota~5K1.18×
13Wisconsin~5K1.17×
14Delaware<1K1.13×
15Indiana~6K1.12×
16Oregon~4K1.12×
17Massachusetts~6K1.11×
18Kentucky~4K1.11×
19Connecticut~3K1.10×
20Kansas~2K1.08×
21West Virginia~1K1.07×
22Tennessee~6K1.05×
23Oklahoma~3K1.04×
24New York~20K1.03×
25North Dakota<1K1.00×
26New Jersey~7K0.98×
27Illinois~9K0.97×
28Montana<1K0.96×
29South Carolina~4K0.94×
30Arkansas~2K0.94×
31Virginia~6K0.93×
32Maryland~4K0.93×
33North Carolina~7K0.91×
34Washington~5K0.91×
35Colorado~4K0.90×
36Idaho~1K0.90×
37Louisiana~3K0.86×
38Florida~20K0.84×
39Nevada~2K0.84×
40New Mexico~1K0.84×
41Mississippi~2K0.83×
42Alaska<1K0.83×
43Georgia~7K0.80×
44Washington, District of Columbia<1K0.80×
45Alabama~3K0.76×
46Utah~2K0.74×
47Hawaii<1K0.73×
48California~20K0.72×
49Arizona~4K0.67×
50Texas~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Hollywood Squares, United States
0.65×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hollywood Squares audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hollywood Squares audience
#·InterestCategoryAffinity×
01Dream TeamSports66.73×
02Deal or No DealMovies & TV66.67×
03The Price Is RightMovies & TV21.70×
04Family FeudMovies & TV12.61×
05Donny OsmondMusic & Radio11.48×
06Wheel of Fortune (U.S. game show)Movies & TV6.98×
07FedExBusiness & Career3.10×
08TV game showsMovies & TV3.10×
09Renewable energyBusiness & Career2.73×
10Mortgage loansBusiness & Career2.37×
11Discount storesShopping2.23×
12NostalgiaHome & Garden2.21×
13RedditInternet & Social Media2.19×
14SubwayFood & Beverages2.19×
15McDonald'sFood & Beverages2.09×
16PinterestInternet & Social Media2.06×
17Pizza HutFood & Beverages1.93×
18MSNNews1.89×
19BarbecueFood & Beverages1.70×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hollywood Squares audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hollywood Squares audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Convenience OrientationPREMIUM1.60×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hollywood Squares audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hollywood Squares have in United States?

Hollywood Squares has an estimated audience of 249,390 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hollywood Squares viewers?

47.5% of Hollywood Squares fans are female, 52.5% are male, with an average age of 49.5 years.

03

Which brands do Hollywood Squares fans like most?

Hollywood Squares fans show strongest brand affinity for Deal or No Deal (66.67×), Dream Team (66.73×), and Family Feud (12.61×) over the country average.

04

Where do Hollywood Squares fans live in United States?

Hollywood Squares fans in United States are most concentrated in California (reach ~20K), New York (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hollywood Squares fans also like?

Beyond Hollywood Squares itself, the audience over-indexes on Dream Team (66.73×), Family Feud (12.61×), The Price Is Right (21.7×), and Wheel of Fortune (U.S. game show) (6.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hollywood Squares audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hollywood Squares. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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