Are You Smarter than a 5th Grader? (U.S. game show) Audience in United States

Are You Smarter than a 5th Grader? (U.S. game show) has an estimated audience of 357,939 people in United States. 59.6% are female, 40.4% are male, average age 49.5. Top regions: California, Texas, Florida. Top brand affinities: Wheel of Fortune (U.S. game show), MSN, Miles Teller, PSV Eindhoven, Great Clips.

The average Are You Smarter than a 5th Grader? (U.S. game show) fan in United States is 49.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wheel of Fortune (U.S. game show), MSN, Miles Teller, with strongest over-indexing on Wheel of Fortune (U.S. game show) (19.33× the country average). Demographically, the Are You Smarter than a 5th Grader? (U.S. game show) audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Game show

Demographics of Are You Smarter than a 5th Grader? (U.S. game show) fans

Demographic split for Are You Smarter than a 5th Grader? (U.S. game show) audience in United States
MetricValue
Female59.6%
Male40.4%
Average age49.5
Estimated audience size357,939

Audience persona

The typical Are You Smarter than a 5th Grader? (U.S. game show) fan in United States is more female, around 49.5 years old, with strong Community Orientation tendencies and a notable affinity for Wheel of Fortune (U.S. game show).

Top regions in United States

Top regions ranked by reach for Are You Smarter than a 5th Grader? (U.S. game show) in United States
RegionReachAffinity
California36,7160.93×
Texas31,1541.01×
Florida24,330
New York20,9021.04×
Georgia12,6421.15×
North Carolina12,4601.16×
Pennsylvania12,006
Ohio11,6401.06×
Illinois11,5560.97×
New Jersey9,8251.08×
Michigan9,6661.03×
Virginia9,5971.1×
Tennessee7,7851.08×
Indiana7,2371.11×
Arizona6,8990.94×
Washington6,8920.96×
Missouri6,8731.19×
Massachusetts6,8120.97×
Maryland6,4441.05×
South Carolina6,1021.13×
Wisconsin5,4751.02×
Minnesota5,4161.06×
Oklahoma5,3891.36×
Colorado5,2180.92×
Kentucky5,2031.16×
Alabama5,1891.04×
Louisiana4,606
Connecticut3,8691.08×
Oregon3,8370.94×
Arkansas3,5741.21×
Iowa3,4591.17×
Kansas3,3621.19×
Nevada3,1890.92×
Mississippi3,0841.05×
Utah2,8790.9×
Nebraska1,9991.11×
West Virginia1,7441.05×
Idaho1,6870.94×
Hawaii1,4770.96×
New Mexico1,2000.67×
New Hampshire1,1860.84×
Rhode Island1,1451.01×
Maine1,0780.84×
Washington, District of Columbia9260.86×
Delaware8380.85×
Montana7830.79×
South Dakota7490.9×
North Dakota7060.96×
Alaska5660.74×
Vermont4770.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Are You Smarter than a 5th Grader? (U.S. game show) audience
BrandAffinityCategory
Wheel of Fortune (U.S. game show)19.33×Movies & TV
MSN6.53×News
Miles Teller15.31×Movies & TV
PSV Eindhoven34.18×Sports
Great Clips5.36×Beauty & Wellness
Staples (Canada)4.18×Business & Career
Solitaire5.9×Games
Kia Sportage13.87×Cars & Mobility
Steve Martin8.96×Movies & TV
Hobby Lobby2.49×Home & Garden
Sally Field9.82×Movies & TV
Jane Fonda8.99×Movies & TV
John Cena5.22×Sports
Christopher Guest10.98×Movies & TV
Tractor Supply Company3.79×Shopping
Quiz3.73×Games
Koala8.85×Pets & Animals
Fox News Channel1.64×Movies & TV
Federal Bureau of Investigation6.79×Politics & Society
Mark Twain11.94×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Are You Smarter than a 5th Grader? (U.S. game show) audience
TraitClusterScore
Community OrientationOPEN1.25
ExtroversionTHRILL1.18
Family OrientationCONSERVATISM1.18
Need for SecurityCONSERVATISM1.13
PatriotismCONSERVATISM1.1
Convenience OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Are You Smarter than a 5th Grader? (U.S. game show)
CountryShare
United States75.3%
Canada6.2%
United Kingdom3.3%

See Are You Smarter than a 5th Grader? (U.S. game show) audiences in other countries

More Game show audiences in United States

Frequently asked questions

How many fans does Are You Smarter than a 5th Grader? (U.S. game show) have in United States?

Are You Smarter than a 5th Grader? (U.S. game show) has an estimated audience of 357,939 people in United States, concentrated in California and Texas.

What is the gender split and age of Are You Smarter than a 5th Grader? (U.S. game show) fans?

59.6% of Are You Smarter than a 5th Grader? (U.S. game show) fans are female, 40.4% are male, with an average age of 49.5 years.

Which brands do Are You Smarter than a 5th Grader? (U.S. game show) fans like most?

Are You Smarter than a 5th Grader? (U.S. game show) fans show strongest brand affinity for Wheel of Fortune (U.S. game show) (19.33×), MSN (6.53×), and Miles Teller (15.31×) over the country average.

Where do Are You Smarter than a 5th Grader? (U.S. game show) fans live in United States?

Are You Smarter than a 5th Grader? (U.S. game show) fans in United States are most concentrated in California (reach 36,716), Texas (reach 31,154), and Florida (reach 24,330). These three regions account for the largest share of the active audience.

What other brands do Are You Smarter than a 5th Grader? (U.S. game show) fans also like?

Beyond Are You Smarter than a 5th Grader? (U.S. game show) itself, the audience over-indexes on MSN (6.53×), Miles Teller (15.31×), PSV Eindhoven (34.18×), and Great Clips (5.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Are You Smarter than a 5th Grader? (U.S. game show). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.