A data profile of the people who buy, follow and care about Are You Smarter than a 5th Grader? (U.S. game show) in United States — modelled from more than twelve digital signal sources. Are You Smarter than a 5th Grader? (U.S. game show) has an estimated audience of 365,804 people in United States.
The average Are You Smarter than a 5th Grader? (U.S. game show) fan in United States is 49.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Wheel of Fortune (U.S. game show), Miles Teller, Scrabble, with strongest over-indexing on Wheel of Fortune (U.S. game show) (18.66× the country average).
Demographically, the Are You Smarter than a 5th Grader? (U.S. game show) audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Are You Smarter than a 5th Grader? (U.S. game show) fan in United States is more female, around 49.5 years old, with strong Patriotism tendencies and a notable affinity for Wheel of Fortune (U.S. game show).
The key figures that characterise the Are You Smarter than a 5th Grader? (U.S. game show) profile in United States.
59.6% are female, 40.4% are male, average age 49.5.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 49.5 |
| Estimated audience size | 365,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 6% | |
| 30-39 | 10% | |
| 40-49 | 17% | |
| 50+ | 57% |
of the worldwide Are You Smarter than a 5th Grader? (U.S. game show) audience comes from United States.
| Country | Share |
|---|---|
| United States | 75.6% |
| Canada | 5.8% |
| United Kingdom | 3.3% |
Where the Are You Smarter than a 5th Grader? (U.S. game show) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Iowa | ~4K | 1.24× | |
| 02 | Missouri | ~7K | 1.20× | |
| 03 | Oklahoma | ~5K | 1.19× | |
| 04 | Kansas | ~3K | 1.19× | |
| 05 | North Carolina | ~10K | 1.15× | |
| 06 | Arkansas | ~3K | 1.15× | |
| 07 | Nebraska | ~2K | 1.14× | |
| 08 | Georgia | ~10K | 1.13× | |
| 09 | Kentucky | ~5K | 1.13× | |
| 10 | Mississippi | ~3K | 1.12× | |
| 11 | Alabama | ~5K | 1.10× | |
| 12 | Indiana | ~7K | 1.09× | |
| 13 | Louisiana | ~5K | 1.08× | |
| 14 | South Carolina | ~6K | 1.07× | |
| 15 | North Dakota | <1K | 1.07× | |
| 16 | Virginia | ~9K | 1.05× | |
| 17 | Texas | ~30K | 1.04× | |
| 18 | New Jersey | ~9K | 1.03× | |
| 19 | Wisconsin | ~6K | 1.03× | |
| 20 | West Virginia | ~2K | 1.03× | |
| 21 | Ohio | ~10K | 1.02× | |
| 22 | Tennessee | ~7K | 1.02× | |
| 23 | Minnesota | ~5K | 1.02× | |
| 24 | South Dakota | <1K | 1.02× | |
| 25 | Maine | ~1K | 1.01× | |
| 26 | Connecticut | ~4K | 1.00× | |
| 27 | New York | ~20K | 0.99× | |
| 28 | Pennsylvania | ~10K | 0.99× | |
| 29 | Illinois | ~10K | 0.99× | |
| 30 | Maryland | ~6K | 0.99× | |
| 31 | Idaho | ~2K | 0.98× | |
| 32 | Delaware | <1K | 0.98× | |
| 33 | Michigan | ~9K | 0.96× | |
| 34 | Utah | ~3K | 0.95× | |
| 35 | Rhode Island | ~1K | 0.95× | |
| 36 | Massachusetts | ~7K | 0.94× | |
| 37 | Hawaii | ~1K | 0.94× | |
| 38 | New Hampshire | ~1K | 0.94× | |
| 39 | Montana | <1K | 0.94× | |
| 40 | Alaska | <1K | 0.94× | |
| 41 | Florida | ~20K | 0.91× | |
| 42 | Vermont | <1K | 0.91× | |
| 43 | California | ~40K | 0.90× | |
| 44 | Arizona | ~7K | 0.90× | |
| 45 | Oregon | ~4K | 0.90× | |
| 46 | Washington | ~6K | 0.89× | |
| 47 | Nevada | ~3K | 0.88× | |
| 48 | Washington, District of Columbia | <1K | 0.87× | |
| 49 | Colorado | ~5K | 0.86× | |
| 50 | New Mexico | ~2K | 0.84× |
The strongest cross-interests of the Are You Smarter than a 5th Grader? (U.S. game show) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wheel of Fortune (U.S. game show) | Movies & TV | 18.66× | ||
| 02 | Miles Teller | Movies & TV | 15.31× | ||
| 03 | Scrabble | Games | 15.31× | ||
| 04 | Mission: Impossible | Movies & TV | 11.04× | ||
| 05 | ExxonMobil | Cars & Mobility | 10.50× | ||
| 06 | Solitaire | Games | 5.70× | ||
| 07 | John Cena | Sports | 5.26× | ||
| 08 | Weather forecasting | Home & Garden | 5.01× | ||
| 09 | FedEx | Business & Career | 5.00× | ||
| 10 | Lottery | Games | 4.88× | ||
| 11 | Tabloid (newspaper format) | Literature | 3.99× | ||
| 12 | Vehicle insurance | Cars & Mobility | 3.94× | ||
| 13 | TV game shows | Movies & TV | 3.82× | ||
| 14 | Subway | Food & Beverages | 3.63× | ||
| 15 | Quiz | Games | 3.43× | ||
| 16 | Renewable energy | Business & Career | 3.42× | ||
| 17 | Mortgage loans | Business & Career | 3.12× | ||
| 18 | Pizza Hut | Food & Beverages | 2.96× | ||
| 19 | McDonald's | Food & Beverages | 2.93× | ||
| 20 | Internet & Social Media | 2.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.89× | |
| Convenience Orientation | PREMIUM | 1.87× | |
| Family Orientation | CONSERVATISM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Design Affinity | PREMIUM | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.70× |
Are You Smarter than a 5th Grader? (U.S. game show) has an estimated audience of 365,804 people in United States, concentrated in California and Texas.
59.6% of Are You Smarter than a 5th Grader? (U.S. game show) fans are female, 40.4% are male, with an average age of 49.5 years.
Are You Smarter than a 5th Grader? (U.S. game show) fans show strongest brand affinity for Wheel of Fortune (U.S. game show) (18.66×), Miles Teller (15.31×), and Scrabble (15.31×) over the country average.
Are You Smarter than a 5th Grader? (U.S. game show) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Are You Smarter than a 5th Grader? (U.S. game show) itself, the audience over-indexes on Miles Teller (15.31×), Scrabble (15.31×), FedEx (5×), and Mission: Impossible (11.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Are You Smarter than a 5th Grader? (U.S. game show). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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