Rascasse Audience Intelligence

Tapping Audience in Germany

A data profile of the people who buy, follow and care about Tapping in Germany — modelled from more than twelve digital signal sources. Tapping has an estimated audience of 321,336 people in Germany.

#5938among Topic in Germany#2071in Music & Radio

The average Tapping fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jack White, Chennai, Jeff Beck, with strongest over-indexing on Jack White (35.15× the country average).

Demographically, the Tapping audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tapping fan in Germany is more male, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for Jack White.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tapping profile in Germany.

Audience size
321K
in Germany
Gender
43.3%♀
56.7% male
Age
45.1
average years
Country rank
#16501
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tapping fans

43.3% are female, 56.7% are male, average age 45.1.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Tapping audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age45.1
Estimated audience size321,336
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Tapping audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4929%
50+30%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Tapping audience comes from Germany.

Worldwide audience distribution share by country for Tapping
CountryShare
United States44.4%
United Kingdom9.9%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tapping audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tapping fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.88×
02Hamburg~10K1.87×
03Hessen~30K1.31×
04Bayern~60K1.19×
05Schleswig-Holstein~10K1.15×
06Brandenburg~9K0.93×
07Baden-Württemberg~40K0.90×
08Rheinland-Pfalz~10K0.90×
09Bremen~2K0.90×
10Nordrhein-Westfalen~60K0.88×
11Saarland~3K0.80×
12Niedersachsen~20K0.77×
13Sachsen~10K0.75×
14Thüringen~6K0.72×
15Mecklenburg-Vorpommern~4K0.70×
16Sachsen-Anhalt~6K0.67×
Fig. 06

Affinity by region

Affinity by region — Tapping, Germany
0.67×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tapping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tapping audience
#·InterestCategoryAffinity×
01ChennaiTravel & Leisure64.00×
02Jeff BeckMusic & Radio53.17×
03Jack WhiteMovies & TV35.15×
04Reverb.comShopping29.40×
05MonumentsMusic & Radio28.66×
06James HetfieldMusic & Radio27.54×
0710 things i hate about youMovies & TV20.00×
08Toni GarrnFashion & Accessoires20.00×
09Beth HartMusic & Radio20.00×
10Adam LevineMusic & Radio20.00×
11PatriotismPolitics & Society18.68×
12Tom SelleckMovies & TV18.61×
13Eddie Van HalenMusic & Radio17.90×
14Joe BonamassaMusic & Radio15.92×
15Mark KnopflerMusic & Radio12.41×
16Chester BenningtonMusic & Radio10.50×
17David GilmourMusic & Radio8.86×
18MakitaHome & Garden6.40×
19Progressive rockMusic & Radio4.72×
20TagesschauMovies & TV2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tapping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tapping audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.49×
TraditionCONSERVATISM1.41×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tapping audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
DIY MentalityTHRILL0.82×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tapping have in Germany?

Tapping has an estimated audience of 321,336 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tapping fans?

43.3% of Tapping fans are female, 56.7% are male, with an average age of 45.1 years.

03

Which brands do Tapping fans like most?

Tapping fans show strongest brand affinity for Jack White (35.15×), Chennai (64×), and Jeff Beck (53.17×) over the country average.

04

Where do Tapping fans live in Germany?

Tapping fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Tapping fans also like?

Beyond Tapping itself, the audience over-indexes on Chennai (64×), Jeff Beck (53.17×), James Hetfield (27.54×), and Tom Selleck (18.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Tapping audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tapping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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