Tapping Audience in Germany
Tapping has an estimated audience of 321,336 people in Germany. 43.3% are female, 56.7% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chennai, Jack White, JACK & JONES, Jeff Beck, Tom Selleck.
The average Tapping fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chennai, Jack White, JACK & JONES, with strongest over-indexing on Chennai (99.84× the country average). Demographically, the Tapping audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Tapping fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 45.1 |
| Estimated audience size | 321,336 |
Audience persona
The typical Tapping fan in Germany is more male, around 45.1 years old, with strong Sports Activity tendencies and a notable affinity for Chennai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,457 | 0.99× |
| Bayern | 59,618 | 1.15× |
| Baden-Württemberg | 53,016 | 1.21× |
| Hessen | 30,356 | 1.24× |
| Niedersachsen | 28,019 | 0.9× |
| Berlin | 18,665 | 1.3× |
| Rheinland-Pfalz | 14,555 | 0.9× |
| Sachsen | 14,060 | 0.89× |
| Schleswig-Holstein | 10,865 | 0.94× |
| Brandenburg | 8,538 | 0.86× |
| Sachsen-Anhalt | 8,375 | 1.01× |
| Hamburg | 7,526 | 1.04× |
| Thüringen | 6,755 | 0.82× |
| Mecklenburg-Vorpommern | 5,033 | 0.82× |
| Saarland | 3,661 | 0.93× |
| Bremen | 2,754 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chennai | 99.84× | Travel & Leisure |
| Jack White | 27.77× | Movies & TV |
| JACK & JONES | 54.67× | Fashion & Accessoires |
| Jeff Beck | 49.23× | Music & Radio |
| Tom Selleck | 23.16× | Movies & TV |
| José Carreras | 26.51× | Music & Radio |
| Satire | 8.32× | Literature |
| German television comedy | 10.21× | Movies & TV |
| James Brown | 31.86× | Music & Radio |
| Allgäu | 8.93× | Travel & Leisure |
| 10 things i hate about you | 20× | Movies & TV |
| Jethro Tull (band) | 18.37× | Music & Radio |
| James Hetfield | 16× | Music & Radio |
| Chester Bennington | 12.55× | Music & Radio |
| Patriotism | 18.03× | Politics & Society |
| Death metal | 7.76× | Music & Radio |
| Mark Knopfler | 13.9× | Music & Radio |
| Synthesizer | 11.29× | Music & Radio |
| David Gilmour | 10.03× | Music & Radio |
| Casino | 5.71× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.48 |
| Sustainability | BALANCE | 1.25 |
| Pet Ownership | JOY | 1.22 |
| Community Orientation | OPEN | 1.2 |
| Early Adopter Mentality | POWER | 1.2 |
| Tradition | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.5% |
| United Kingdom | 9.9% |
| Germany | 5.5% |
See Tapping audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tapping have in Germany?
Tapping has an estimated audience of 321,336 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tapping fans?
43.3% of Tapping fans are female, 56.7% are male, with an average age of 45.1 years.
Which brands do Tapping fans like most?
Tapping fans show strongest brand affinity for Chennai (99.84×), Jack White (27.77×), and JACK & JONES (54.67×) over the country average.
Where do Tapping fans live in Germany?
Tapping fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,457), Bayern (reach 59,618), and Baden-Württemberg (reach 53,016). These three regions account for the largest share of the active audience.
What other brands do Tapping fans also like?
Beyond Tapping itself, the audience over-indexes on Jack White (27.77×), JACK & JONES (54.67×), Jeff Beck (49.23×), and Tom Selleck (23.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tapping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.