Sweetwater Sound Audience in United States

Sweetwater Sound logo

Sweetwater Sound has an estimated audience of 1,323,031 people in United States. 19.3% are female, 80.7% are male, average age 45.8. Top regions: Indiana, California, Texas. Top brand affinities: Israel, Springfield, Illinois, Dog breed, Elsword, Home construction.

The average Sweetwater Sound fan in United States is 45.8 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, California, Texas. Top brand affinities include Israel, Springfield, Illinois, Dog breed, with strongest over-indexing on Israel (13.62× the country average). Demographically, the Sweetwater Sound audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand

Demographics of Sweetwater Sound fans

Demographic split for Sweetwater Sound audience in United States
MetricValue
Female19.3%
Male80.7%
Average age45.8
Estimated audience size1,323,031

Audience persona

The typical Sweetwater Sound fan in United States is more male, around 45.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Sweetwater Sound in United States
RegionReachAffinity
Indiana208,8978.64×
California120,2890.83×
Texas80,9430.71×
Florida70,3340.79×
Ohio65,3071.6×
New York50,7930.69×
Michigan45,0911.3×
Illinois40,2150.91×
Tennessee38,8701.46×
Georgia38,5330.95×
Pennsylvania30,4630.68×
North Carolina30,2080.76×
Virginia26,8800.83×
Arizona21,3740.79×
Washington21,2680.8×
New Jersey21,0070.62×
Massachusetts20,0930.77×
Colorado17,5700.84×
Alabama17,3520.94×
Missouri17,1610.8×
Minnesota14,9900.79×
South Carolina14,7860.74×
Wisconsin13,4750.68×
Kentucky12,8390.77×
Maryland12,5260.55×
Louisiana12,2600.72×
Oklahoma11,7330.8×
Oregon11,3300.75×
Iowa11,0071.01×
Arkansas10,9071×
Utah10,4060.88×
Nevada10,2920.8×
Mississippi9,5390.88×
Connecticut9,3590.71×
Kansas7,9220.76×
West Virginia7,6411.24×
Idaho6,1200.92×
New Mexico5,6320.85×
Maine5,2081.1×
New Hampshire3,8540.74×
Nebraska3,6490.55×
Montana3,5950.98×
Hawaii3,2330.57×
Wyoming3,2171.64×
Vermont2,7461.18×
Rhode Island2,7290.65×
Alaska2,1790.77×
Delaware2,1670.59×
South Dakota2,1420.7×
Washington, District of Columbia1,8850.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweetwater Sound audience
BrandAffinityCategory
Israel13.62×Travel & Leisure
Springfield, Illinois44.31×Travel & Leisure
Dog breed1.96×Pets & Animals
Elsword20×Games
Home construction1.68×Home & Garden
Salman Khan8.59×Movies & TV
Combat sport1.57×Sports
Wikia3.33×Internet & Social Media
Urban Outfitters1.59×Shopping
JibJab4.32×Internet & Social Media
Home staging3.65×Home & Garden
Bank account1.69×Business & Career
Unique Gifts1.59×Shopping
Winemaking2.97×Food & Beverages
KiwiCo4.18×Kids & Family
Monogram2.13×Home & Garden
Zoroaster28.53×Politics & Society
Home Delivery1.53×Food & Beverages
Birthday Gifts1.56×Kids & Family
Nipsey Hussle2.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweetwater Sound audience
TraitClusterScore
Early Adopter MentalityPOWER1.58
TraditionCONSERVATISM1.43
SustainabilityBALANCE1.22
PatriotismCONSERVATISM1.22
Risk AppetiteTHRILL1.21
LGBTQ+ IdentityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Sweetwater Sound
CountryShare
United States98.8%
Brazil1.0%
Colombia0.1%

See Sweetwater Sound audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Sweetwater Sound have in United States?

Sweetwater Sound has an estimated audience of 1,323,031 people in United States, concentrated in Indiana and California.

What is the gender split and age of Sweetwater Sound fans?

19.3% of Sweetwater Sound fans are female, 80.7% are male, with an average age of 45.8 years.

Which brands do Sweetwater Sound fans like most?

Sweetwater Sound fans show strongest brand affinity for Israel (13.62×), Springfield, Illinois (44.31×), and Dog breed (1.96×) over the country average.

Where do Sweetwater Sound fans live in United States?

Sweetwater Sound fans in United States are most concentrated in Indiana (reach 208,897), California (reach 120,289), and Texas (reach 80,943). These three regions account for the largest share of the active audience.

What other brands do Sweetwater Sound fans also like?

Beyond Sweetwater Sound itself, the audience over-indexes on Springfield, Illinois (44.31×), Dog breed (1.96×), Elsword (20×), and Home construction (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweetwater Sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.