Rascasse Audience Intelligence

Sweetwater Sound Target Market in United States

A data profile of the people who buy, follow and care about Sweetwater Sound in United States — modelled from more than twelve digital signal sources. Sweetwater Sound has an estimated audience of 1,325,162 people in United States.

#1989among Brand in United States#2379in Music & Radio

The average Sweetwater Sound fan in United States is 45.8 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Texas.

Top brand affinities include Reverb.com, American Musical Supply, Korg, with strongest over-indexing on Reverb.com (19.4× the country average).

Demographically, the Sweetwater Sound audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sweetwater Sound fan in United States is more male, around 45.8 years old, with strong Tradition tendencies and a notable affinity for Reverb.com.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweetwater Sound profile in United States.

Audience size
1.3M
in United States
Gender
19.3%♀
80.7% male
Age
45.8
average years
Country rank
#19441
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sweetwater Sound

19.3% are female, 80.7% are male, average age 45.8.

Fig. 02

Gender split

19.3%
Female
80.7%
Male
Demographic split for Sweetwater Sound audience in United States
MetricValue
Female19.3%
Male80.7%
Average age45.8
Estimated audience size1,325,162
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Sweetwater Sound audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3916%
40-4924%
50+38%
Fig. 04

Worldwide distribution

98.8%

of the worldwide Sweetwater Sound audience comes from United States.

Worldwide audience distribution share by country for Sweetwater Sound
CountryShare
United States98.8%
Brazil1.0%
Colombia0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweetwater Sound audience in United States is strongest.

Fig. 05

Top regions by affinity

Sweetwater Sound customers by region in United States
#RegionReachAffinity×
01Indiana~200K7.25×
02Tennessee~40K1.50×
03Ohio~60K1.42×
04Wyoming~3K1.42×
05Michigan~40K1.22×
06West Virginia~7K1.20×
07Vermont~3K1.14×
08Montana~4K1.10×
09Maine~5K1.09×
10Arkansas~10K1.02×
11New Mexico~7K1.01×
12Georgia~40K1.00×
13Iowa~10K0.99×
14Alaska~3K0.95×
15Alabama~20K0.94×
16Idaho~6K0.94×
17Mississippi~10K0.93×
18Colorado~20K0.92×
19Illinois~40K0.91×
20New Hampshire~5K0.91×
21Utah~10K0.90×
22South Dakota~3K0.90×
23Delaware~3K0.89×
24Missouri~20K0.87×
25Connecticut~10K0.87×
26North Carolina~30K0.86×
27Arizona~20K0.86×
28Rhode Island~4K0.86×
29Virginia~30K0.84×
30South Carolina~20K0.83×
31Kentucky~10K0.83×
32Oklahoma~10K0.83×
33Minnesota~20K0.82×
34Kansas~9K0.82×
35Washington~20K0.81×
36Hawaii~5K0.81×
37Florida~70K0.80×
38Oregon~10K0.80×
39Nevada~10K0.80×
40Maryland~20K0.79×
41Wisconsin~20K0.79×
42Louisiana~10K0.79×
43Nebraska~5K0.79×
44California~100K0.78×
45Massachusetts~20K0.78×
46Washington, District of Columbia~3K0.76×
47New York~60K0.75×
48Texas~80K0.73×
49Pennsylvania~30K0.71×
50New Jersey~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Sweetwater Sound, United States
0.68×1.00×7.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweetwater Sound audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweetwater Sound audience
#·InterestCategoryAffinity×
01American Musical SupplyShopping29.61×
02BeyerdynamicTechnology & Electronics25.89×
03KorgMusic & Radio21.96×
04Reverb.comShopping19.40×
05GarageBandMusic & Radio19.23×
06CD playerTechnology & Electronics14.55×
07Roland CorporationMusic & Radio13.31×
08Eddie Van HalenMusic & Radio12.51×
09Audio-TechnicaTechnology & Electronics12.34×
10TurntablismMusic & Radio10.66×
11High-end audioTechnology & Electronics9.54×
12TuneCoreMusic & Radio9.15×
13Guitar CenterMusic & Radio7.44×
14ImprovisationMusic & Radio5.75×
15Ozzy OsbourneMusic & Radio4.00×
16HeadphonesTechnology & Electronics3.13×
17Musical instrumentMusic & Radio2.05×
18Classical musicMusic & Radio1.69×
19ConcertsMusic & Radio1.61×
20Blues musicMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweetwater Sound audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweetwater Sound audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.72×
PatriotismCONSERVATISM1.65×
Early Adopter MentalityPOWER1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweetwater Sound audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Healthy LifestyleBALANCE0.74×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sweetwater Sound's target market in United States?

Sweetwater Sound's target market in United States covers an estimated 1,325,162 people, concentrated in Indiana and California.

02

What is the gender split and age of Sweetwater Sound customers?

19.3% of the Sweetwater Sound audience are female, 80.7% are male, with an average age of 45.8 years.

03

Which brands do Sweetwater Sound fans like most?

Sweetwater Sound fans show strongest brand affinity for Reverb.com (19.4×), American Musical Supply (29.61×), and Korg (21.96×) over the country average.

04

Where do Sweetwater Sound fans live in United States?

Sweetwater Sound fans in United States are most concentrated in Indiana (reach ~200K), California (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sweetwater Sound fans also like?

Beyond Sweetwater Sound itself, the audience over-indexes on American Musical Supply (29.61×), Korg (21.96×), Eddie Van Halen (12.51×), and Turntablism (10.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sweetwater Sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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