Rascasse Audience Intelligence

Paste (magazine) Audience in United States

A data profile of the people who buy, follow and care about Paste (magazine) in United States — modelled from more than twelve digital signal sources. Paste (magazine) has an estimated audience of 776,083 people in United States.

#885among Website / Newspaper / Magazine in United States#3742in Music & Radio

Paste (magazine) fans in United States are concentrated in California, with strong brand affinity for Kate Bush.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kate Bush, Nick Cave, Emmylou Harris, with strongest over-indexing on Kate Bush (37.84× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paste (magazine) fan in United States shows strong Sustainability tendencies and a notable affinity for Kate Bush.

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paste (magazine) profile in United States.

Audience size
776K
in United States
Country rank
#28006
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Paste (magazine)

Fig. 02

Gender split

Demographic split for Paste (magazine) audience in United States
MetricValue
Estimated audience size776,083
Fig. 04

Worldwide distribution

31.6%

of the worldwide Paste (magazine) audience comes from United States.

Worldwide audience distribution share by country for Paste (magazine)
CountryShare
United States31.6%
India28.5%
Mexico10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paste (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Paste (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.51×
02California~100K1.30×
03Nevada~9K1.17×
04Texas~80K1.16×
05Alabama~10K1.14×
06Indiana~20K1.12×
07Georgia~30K1.11×
08Louisiana~10K1.10×
09North Carolina~30K1.09×
10Oregon~10K1.09×
11Oklahoma~9K1.08×
12Arizona~20K1.07×
13Kansas~7K1.07×
14Tennessee~20K1.06×
15Arkansas~7K1.06×
16Mississippi~7K1.06×
17Nebraska~4K1.06×
18Utah~7K1.03×
19Illinois~30K1.02×
20South Carolina~10K1.02×
21New York~40K1.01×
22Maryland~10K1.01×
23Kentucky~10K1.01×
24Florida~50K1.00×
25Michigan~20K1.00×
26Virginia~20K1.00×
27Iowa~6K1.00×
28Idaho~4K0.99×
29Missouri~10K0.98×
30Wisconsin~10K0.97×
31Minnesota~10K0.97×
32Hawaii~3K0.96×
33South Dakota~2K0.96×
34Alaska~2K0.96×
35Pennsylvania~30K0.95×
36Massachusetts~10K0.95×
37New Mexico~4K0.95×
38West Virginia~3K0.95×
39Rhode Island~2K0.95×
40New Jersey~20K0.94×
41Connecticut~7K0.94×
42Montana~2K0.94×
43North Dakota~1K0.93×
44Vermont~1K0.93×
45Delaware~2K0.91×
46Ohio~20K0.90×
47Colorado~10K0.89×
48Maine~3K0.89×
49Washington, District of Columbia~2K0.87×
50New Hampshire~3K0.86×
Fig. 06

Affinity by region

Affinity by region — Paste (magazine), United States
0.86×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paste (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paste (magazine) audience
#·InterestCategoryAffinity×
01Sergio AgüeroSports82.86×
02Nick CaveMusic & Radio60.49×
03Emmylou HarrisMusic & Radio42.82×
04Kate BushMusic & Radio37.84×
05American Musical SupplyShopping35.74×
06The Grand Budapest HotelMovies & TV24.51×
07Roland CorporationMusic & Radio15.95×
08Reverb.comShopping12.14×
09FIFA Club World CupSports12.05×
10New Year's EveHome & Garden8.06×
11Google FlightsTravel & Leisure6.59×
12Sustainable energyHome & Garden5.72×
13Renewable energyBusiness & Career4.60×
14Diane KeatonMovies & TV3.41×
15Diaper bagKids & Family3.38×
16FedExBusiness & Career2.91×
17Planet FitnessSports2.76×
18AirbnbTravel & Leisure2.22×
19PodcastMusic & Radio1.97×
20PinterestInternet & Social Media1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paste (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paste (magazine) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.04×
Convenience OrientationPREMIUM1.77×
IndividualismJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paste (magazine) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.73×
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paste (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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