Paste (magazine) Audience in United States
Paste (magazine) has an estimated audience of 782,740 people in United States. Top brand affinities: Israel, Dog breed, Natural rubber, Oracle Certification Program, Whataburger.
Top brand affinities include Israel, Dog breed, Natural rubber, with strongest over-indexing on Israel (11.06× the country average).
Category: Music & Radio · Type: Website / Newspaper / Magazine
Demographics of Paste (magazine) fans
| Metric | Value |
|---|---|
| Estimated audience size | 782,740 |
Audience persona
The typical Paste (magazine) fan in United States shows strong Sustainability tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 11.06× | Travel & Leisure |
| Dog breed | 2.1× | Pets & Animals |
| Natural rubber | 1.93× | Cars & Mobility |
| Oracle Certification Program | 22.22× | Technology & Electronics |
| Whataburger | 1.57× | Food & Beverages |
| Nebraska Cornhuskers football | 3.22× | Sports |
| Christmas Gifts | 4.23× | Kids & Family |
| UK garage | 4.35× | Music & Radio |
| Home staging | 4.12× | Home & Garden |
| 3D printing | 1.89× | Technology & Electronics |
| Buying and Selling Real Estate | 5.27× | Home & Garden |
| Home Delivery | 2.07× | Food & Beverages |
| Nipsey Hussle | 3.8× | Music & Radio |
| Jesse Plemons | 2.2× | Movies & TV |
| Unique Gifts | 1.51× | Shopping |
| Stamp collecting | 2.95× | Home & Garden |
| Queens College, City University of New York | 4.51× | Business & Career |
| Charlamagne Tha God | 5.67× | Movies & TV |
| Winemaking | 2.69× | Food & Beverages |
| Isometric exercise | 5.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.83 |
| Design Affinity | PREMIUM | 1.77 |
| Early Adopter Mentality | POWER | 1.73 |
| Urban Lifestyle | OPEN | 1.42 |
| Quality Awareness | PREMIUM | 1.4 |
| Individualism | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.0% |
| India | 26.8% |
| Mexico | 10.6% |
See Paste (magazine) audiences in other countries
More Music & Radio audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Paste (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.