Paste (magazine) Audience in United States
Paste (magazine) has an estimated audience of 782,740 people in United States. Top brand affinities: Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, Kate Bush, Nick Cave.
Top brand affinities include Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average).
Category: Music & Radio · Type: Website / Newspaper / Magazine
Demographics of Paste (magazine) fans
| Metric | Value |
|---|---|
| Estimated audience size | 782,740 |
Audience persona
The typical Paste (magazine) fan in United States shows strong Sustainability tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| PSV Eindhoven | 68.33× | Sports |
| Diabetes mellitus awareness | 12.48× | Health |
| Kate Bush | 44.23× | Music & Radio |
| Nick Cave | 67.29× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Emmylou Harris | 42.1× | Music & Radio |
| Google Flights | 6.47× | Travel & Leisure |
| Income tax | 13.19× | Business & Career |
| New Year's Eve | 8.58× | Home & Garden |
| Planet Fitness | 4.16× | Sports |
| Sergio Agüero | 87.11× | Sports |
| Diaper bag | 5.89× | Kids & Family |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Roland Corporation | 19.24× | Music & Radio |
| Superman | 1.8× | Movies & TV |
| FC Bayern Munich | 4.09× | Sports |
| The Grand Budapest Hotel | 22.22× | Movies & TV |
| Reverb.com | 11.06× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.83 |
| Design Affinity | PREMIUM | 1.77 |
| Early Adopter Mentality | POWER | 1.73 |
| Urban Lifestyle | OPEN | 1.42 |
| Quality Awareness | PREMIUM | 1.4 |
| Individualism | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.0% |
| India | 26.8% |
| Mexico | 10.6% |
See Paste (magazine) audiences in other countries
More Music & Radio audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Paste (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.