Rascasse Audience Intelligence

Paste (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Paste (magazine) in Germany — modelled from more than twelve digital signal sources. Paste (magazine) has an estimated audience of 43,591 people in Germany.

#1771among Website / Newspaper / Magazine in Germany#8126in Music & Radio

Paste (magazine) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Dilbert.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dilbert, Robin Williams, Ryanair, with strongest over-indexing on Dilbert (350.6× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paste (magazine) fan in Germany shows strong Convenience Orientation tendencies and a notable affinity for Dilbert.

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Paste (magazine) profile in Germany.

Audience size
44K
in Germany
Country rank
#52453
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Paste (magazine)

Fig. 02

Gender split

Demographic split for Paste (magazine) audience in Germany
MetricValue
Estimated audience size43,591
Fig. 04

Worldwide distribution

1.8%

of the worldwide Paste (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Paste (magazine)
CountryShare
United States31.7%
India28.6%
Mexico10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paste (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paste (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~5K1.48×
02Bayern~9K1.22×
03Baden-Württemberg~7K1.18×
04Berlin~2K1.11×
05Nordrhein-Westfalen~10K1.05×
06Niedersachsen~4K1.05×
07Rheinland-Pfalz~2K1.03×
08Saarland<1K1.02×
09Hamburg<1K1.00×
10Bremen<1K0.95×
11Schleswig-Holstein~1K0.94×
12Thüringen<1K0.90×
13Sachsen~2K0.86×
14Sachsen-Anhalt<1K0.86×
15Brandenburg~1K0.84×
16Mecklenburg-Vorpommern<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Paste (magazine), Germany
0.78×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paste (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paste (magazine) audience
#·InterestCategoryAffinity×
01DilbertLiterature350.60×
02Spirit AirlinesTravel & Leisure19.31×
03Robin WilliamsMovies & TV19.18×
04RyanairTravel & Leisure5.50×
05EasyJetTravel & Leisure5.50×
06Turkish AirlinesTravel & Leisure5.50×
07EmiratesTravel & Leisure5.50×
08Jim CarreyMovies & TV5.50×
09Qatar AirwaysTravel & Leisure5.50×
10Internet Movie DatabaseMovies & TV5.40×
11Jason MomoaMovies & TV4.44×
12HugendubelShopping3.32×
13Spiegel OnlineNews3.22×
14Fair tradeBusiness & Career3.21×
15Der TagesspiegelNews2.96×
16RedditInternet & Social Media2.29×
17ZDFMovies & TV2.23×
18LufthansaTravel & Leisure2.13×
19XInternet & Social Media1.84×
20TagesschauMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paste (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paste (magazine) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.73×
SpiritualityBALANCE1.70×
Early Adopter MentalityPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paste (magazine) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.59×
Pet OwnershipJOY0.69×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Paste (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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