Vimeo Audience in United States

Vimeo logo

Vimeo has an estimated audience of 3,840,101 people in United States. 44.1% are female, 55.9% are male, average age 42.9. Top regions: California, New York, Texas. Top brand affinities: Dailymotion, Google Maps, Great Clips, Western Union, Solitaire.

The average Vimeo fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dailymotion, Google Maps, Great Clips, with strongest over-indexing on Dailymotion (6.8× the country average). Demographically, the Vimeo audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Vimeo fans

Demographic split for Vimeo audience in United States
MetricValue
Female44.1%
Male55.9%
Average age42.9
Estimated audience size3,840,101

Audience persona

The typical Vimeo fan in United States is more male, around 42.9 years old, with strong Risk Appetite tendencies and a notable affinity for Dailymotion.

Top regions in United States

Top regions ranked by reach for Vimeo in United States
RegionReachAffinity
California574,7891.36×
New York325,1241.52×
Texas311,8570.94×
Florida260,5571×
Illinois133,3601.04×
Georgia132,2041.12×
Pennsylvania127,9660.99×
North Carolina116,8811.01×
Ohio105,1740.89×
New Jersey103,4871.06×
Virginia102,4001.09×
Washington96,2981.25×
Massachusetts95,0731.26×
Michigan94,5350.94×
Arizona77,8970.99×
Tennessee77,0021×
Colorado75,4311.25×
Maryland63,6010.96×
Missouri62,6471.01×
Oregon57,3931.3×
Indiana54,8860.78×
Minnesota54,0010.98×
Wisconsin53,0260.92×
South Carolina49,0390.85×
Utah47,4731.38×
Connecticut46,1491.2×
Alabama42,9390.8×
Kentucky40,2410.84×
Louisiana39,7030.8×
Oklahoma33,2130.78×
Nevada31,0830.84×
Arkansas29,5380.93×
Kansas26,4560.87×
Iowa23,7200.75×
Mississippi23,1300.73×
Hawaii20,0031.21×
Idaho19,8371.03×
Washington, District of Columbia16,9181.47×
Nebraska16,3690.85×
New Mexico16,2840.85×
New Hampshire15,0781×
Maine14,2341.03×
West Virginia12,3450.69×
Rhode Island11,9010.97×
Montana11,6281.09×
Vermont9,1941.36×
Alaska8,7871.07×
South Dakota7,5600.85×
Delaware7,1810.68×
North Dakota5,2110.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vimeo audience
BrandAffinityCategory
Dailymotion6.8×Movies & TV
Google Maps2.09×Internet & Social Media
Great Clips3.13×Beauty & Wellness
Western Union4.22×Business & Career
Solitaire4.11×Games
Canva4.57×Technology & Electronics
Paperless Post9.36×Shopping
Chase (bank)1.81×Business & Career
Buffalo Wild Wings1.88×Food & Beverages
Viber7.49×Internet & Social Media
ZipRecruiter4.51×Business & Career
Canada1.53×Travel & Leisure
Short film1.51×Movies & TV
Arby's2.07×Food & Beverages
Video editing software3.96×Technology & Electronics
Aéropostale (clothing)2.86×Fashion & Accessoires
Flipp5.75×Shopping
Staples (Canada)1.57×Business & Career
National language1.53×Politics & Society
REI1.51×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vimeo audience
TraitClusterScore
Risk AppetiteTHRILL2.48
Luxury OrientationPREMIUM1.71
Family OrientationCONSERVATISM1.54
Quality AwarenessPREMIUM1.48
PatriotismCONSERVATISM1.44
SustainabilityBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Vimeo
CountryShare
United States23.7%
China12.4%
Japan6.3%

See Vimeo audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Vimeo have in United States?

Vimeo has an estimated audience of 3,840,101 people in United States, concentrated in California and New York.

What is the gender split and age of Vimeo fans?

44.1% of Vimeo fans are female, 55.9% are male, with an average age of 42.9 years.

Which brands do Vimeo fans like most?

Vimeo fans show strongest brand affinity for Dailymotion (6.8×), Google Maps (2.09×), and Great Clips (3.13×) over the country average.

Where do Vimeo fans live in United States?

Vimeo fans in United States are most concentrated in California (reach 574,789), New York (reach 325,124), and Texas (reach 311,857). These three regions account for the largest share of the active audience.

What other brands do Vimeo fans also like?

Beyond Vimeo itself, the audience over-indexes on Google Maps (2.09×), Great Clips (3.13×), Western Union (4.22×), and Solitaire (4.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vimeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.