A data profile of the people who buy, follow and care about Idle Hands in United States — modelled from more than twelve digital signal sources. Idle Hands has an estimated audience of 345,558 people in United States.
The average Idle Hands fan in United States is 33.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Turntablism, Blood In Blood Out, Thrash metal, with strongest over-indexing on Turntablism (71.96× the country average).
Demographically, the Idle Hands audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Idle Hands fan in United States is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Turntablism.
The key figures that characterise the Idle Hands profile in United States.
40.9% are female, 59.1% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 33.5 |
| Estimated audience size | 345,558 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 11% | |
| 30-39 | 12% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Idle Hands audience comes from United States.
| Country | Share |
|---|---|
| United States | 61.8% |
| Canada | 7.5% |
| United Kingdom | 6.3% |
Where the Idle Hands audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~2K | 1.35× | |
| 02 | Kansas | ~3K | 1.32× | |
| 03 | Arizona | ~8K | 1.30× | |
| 04 | Missouri | ~7K | 1.29× | |
| 05 | Oklahoma | ~4K | 1.27× | |
| 06 | Oregon | ~5K | 1.25× | |
| 07 | Virginia | ~9K | 1.22× | |
| 08 | Kentucky | ~5K | 1.21× | |
| 09 | West Virginia | ~2K | 1.19× | |
| 10 | Texas | ~30K | 1.14× | |
| 11 | Arkansas | ~3K | 1.13× | |
| 12 | Montana | <1K | 1.13× | |
| 13 | Colorado | ~6K | 1.12× | |
| 14 | Nebraska | ~2K | 1.12× | |
| 15 | Indiana | ~6K | 1.11× | |
| 16 | Iowa | ~3K | 1.09× | |
| 17 | Ohio | ~10K | 1.08× | |
| 18 | Nevada | ~3K | 1.07× | |
| 19 | North Dakota | <1K | 1.07× | |
| 20 | South Dakota | <1K | 1.04× | |
| 21 | Alaska | <1K | 1.04× | |
| 22 | Tennessee | ~6K | 1.03× | |
| 23 | Massachusetts | ~6K | 1.02× | |
| 24 | Idaho | ~2K | 1.02× | |
| 25 | Maine | ~1K | 1.02× | |
| 26 | Michigan | ~8K | 1.01× | |
| 27 | Washington | ~6K | 1.01× | |
| 28 | Illinois | ~10K | 1.00× | |
| 29 | Wisconsin | ~5K | 0.99× | |
| 30 | Pennsylvania | ~10K | 0.97× | |
| 31 | Utah | ~3K | 0.97× | |
| 32 | Minnesota | ~4K | 0.96× | |
| 33 | Louisiana | ~4K | 0.96× | |
| 34 | South Carolina | ~4K | 0.95× | |
| 35 | New Hampshire | ~1K | 0.95× | |
| 36 | California | ~30K | 0.94× | |
| 37 | Mississippi | ~2K | 0.92× | |
| 38 | Vermont | <1K | 0.91× | |
| 39 | Rhode Island | <1K | 0.86× | |
| 40 | Delaware | <1K | 0.85× | |
| 41 | Alabama | ~4K | 0.83× | |
| 42 | North Carolina | ~7K | 0.78× | |
| 43 | Maryland | ~4K | 0.78× | |
| 44 | Georgia | ~7K | 0.74× | |
| 45 | New Jersey | ~6K | 0.74× | |
| 46 | Connecticut | ~2K | 0.74× | |
| 47 | Hawaii | ~1K | 0.74× | |
| 48 | New York | ~10K | 0.71× | |
| 49 | Florida | ~10K | 0.68× | |
| 50 | Washington, District of Columbia | <1K | 0.65× |
The strongest cross-interests of the Idle Hands audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blood In Blood Out | Movies & TV | 81.73× | ||
| 02 | Turntablism | Music & Radio | 71.96× | ||
| 03 | Judas Priest | Music & Radio | 23.46× | ||
| 04 | Black Sabbath | Music & Radio | 21.55× | ||
| 05 | Cannibal Corpse | Music & Radio | 21.40× | ||
| 06 | Thrash metal | Music & Radio | 21.38× | ||
| 07 | Manowar | Music & Radio | 20.00× | ||
| 08 | Makita Tools | Home & Garden | 15.90× | ||
| 09 | Motörhead | Music & Radio | 15.72× | ||
| 10 | Buckethead | Music & Radio | 15.62× | ||
| 11 | Scorpions (band) | Music & Radio | 13.74× | ||
| 12 | Iron Maiden | Music & Radio | 11.33× | ||
| 13 | Axl Rose | Music & Radio | 10.36× | ||
| 14 | Eddie Van Halen | Music & Radio | 9.36× | ||
| 15 | Chester Bennington | Music & Radio | 8.86× | ||
| 16 | Ozzy Osbourne | Music & Radio | 6.04× | ||
| 17 | Ticketmaster | Travel & Leisure | 3.48× | ||
| 18 | AutoZone | Cars & Mobility | 2.11× | ||
| 19 | Superman | Movies & TV | 1.65× | ||
| 20 | Mobile phones | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.47× | |
| Tradition | CONSERVATISM | 1.56× | |
| Urban Lifestyle | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.70× | |
| Creativity | OPEN | 0.77× | |
| Quality Awareness | PREMIUM | 0.79× |
Idle Hands has an estimated audience of 345,558 people in United States, concentrated in California and Texas.
40.9% of Idle Hands fans are female, 59.1% are male, with an average age of 33.5 years.
Idle Hands fans show strongest brand affinity for Turntablism (71.96×), Blood In Blood Out (81.73×), and Thrash metal (21.38×) over the country average.
Idle Hands fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Idle Hands itself, the audience over-indexes on Blood In Blood Out (81.73×), Thrash metal (21.38×), Black Sabbath (21.55×), and Scorpions (band) (13.74×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Idle Hands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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