Idle Hands Audience in United States

Idle Hands logo

Idle Hands has an estimated audience of 313,621 people in United States. 40.9% are female, 59.1% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Moquegua, Urban Outfitters, Winemaking, Halsey, Oregon.

The average Idle Hands fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Moquegua, Urban Outfitters, with strongest over-indexing on Dog breed (2.92× the country average). Demographically, the Idle Hands audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Idle Hands fans

Demographic split for Idle Hands audience in United States
MetricValue
Female40.9%
Male59.1%
Average age33.5
Estimated audience size313,621

Audience persona

The typical Idle Hands fan in United States is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Idle Hands in United States
RegionReachAffinity
California33,9300.98×
Texas33,1181.23×
Florida14,3880.68×
New York12,0510.69×
Ohio10,7781.12×
Illinois10,6551.02×
Pennsylvania10,2330.97×
Michigan8,5551.04×
Arizona8,4311.32×
Virginia8,3111.09×
North Carolina7,3710.78×
Georgia7,2540.75×
Washington6,7611.07×
Missouri6,5741.3×
Tennessee6,5721.04×
Indiana6,4401.12×
Massachusetts6,2701.01×
Colorado5,7961.17×
New Jersey5,5850.7×
South Carolina4,8571.03×
Kentucky4,7881.22×
Oregon4,7471.32×
Oklahoma4,7131.35×
Wisconsin4,4710.95×
Minnesota4,4060.98×
Maryland3,9880.74×
Louisiana3,8130.94×
Kansas3,4751.41×
Alabama3,4490.79×
Nevada3,4271.13×
Arkansas2,9261.13×
Iowa2,8421.1×
Utah2,7540.98×
Mississippi2,3530.91×
Connecticut2,2350.71×
New Mexico2,1871.39×
West Virginia1,7481.2×
Nebraska1,7461.11×
Idaho1,5891.01×
New Hampshire1,1110.9×
Maine1,1030.98×
Montana9941.14×
Hawaii8810.65×
Rhode Island8080.81×
South Dakota7431.03×
Alaska6530.97×
North Dakota6360.99×
Delaware6170.71×
Washington, District of Columbia5080.54×
Vermont4520.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Idle Hands audience
BrandAffinityCategory
Dog breed2.92×Pets & Animals
Moquegua20.72×Travel & Leisure
Urban Outfitters2.9×Shopping
Winemaking6.77×Food & Beverages
Halsey, Oregon10.53×Travel & Leisure
Minnesota2.04×Travel & Leisure
3D printing2.89×Technology & Electronics
Home construction1.61×Home & Garden
Alaska1.66×Travel & Leisure
JDSU2.64×Business & Career
Elsword14.09×Games
Home staging4.38×Home & Garden
Product design1.5×Business & Career
Grinch2.95×Movies & TV
Salman Khan5.86×Movies & TV
Vocal harmony3.27×Music & Radio
Nebraska1.88×Travel & Leisure
JibJab3.83×Internet & Social Media
Springfield, Illinois7.17×Travel & Leisure
Unique Gifts1.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Idle Hands audience
TraitClusterScore
PatriotismCONSERVATISM1.87
LGBTQ+ IdentityOPEN1.54
ExtroversionTHRILL1.41
Urban LifestyleOPEN1.39
TraditionCONSERVATISM1.32
Risk AppetiteTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Idle Hands
CountryShare
United States64.6%
Canada8.6%
United Kingdom7.0%

See Idle Hands audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Idle Hands have in United States?

Idle Hands has an estimated audience of 313,621 people in United States, concentrated in California and Texas.

What is the gender split and age of Idle Hands fans?

40.9% of Idle Hands fans are female, 59.1% are male, with an average age of 33.5 years.

Which brands do Idle Hands fans like most?

Idle Hands fans show strongest brand affinity for Dog breed (2.92×), Moquegua (20.72×), and Urban Outfitters (2.9×) over the country average.

Where do Idle Hands fans live in United States?

Idle Hands fans in United States are most concentrated in California (reach 33,930), Texas (reach 33,118), and Florida (reach 14,388). These three regions account for the largest share of the active audience.

What other brands do Idle Hands fans also like?

Beyond Idle Hands itself, the audience over-indexes on Moquegua (20.72×), Urban Outfitters (2.9×), Winemaking (6.77×), and Halsey, Oregon (10.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Idle Hands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.