A data profile of the people who buy, follow and care about Disc jockey in United Kingdom — modelled from more than twelve digital signal sources. Disc jockey has an estimated audience of 5,617,852 people in United Kingdom.
The average Disc jockey fan in United Kingdom is 38.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Wikipedia, Electronic dance music, Hobby, with strongest over-indexing on Wikipedia (2.65× the country average).
Demographically, the Disc jockey audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Disc jockey fan in United Kingdom is balanced, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Disc jockey profile in United Kingdom.
47.8% are female, 52.2% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 38.1 |
| Estimated audience size | 5,617,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Disc jockey audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.1% |
| United Kingdom | 6.4% |
Where the Disc jockey audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~400K | 2.15× | |
| 02 | Wales | ~700K | 2.05× | |
| 03 | Scotland | ~900K | 1.72× | |
| 04 | England | ~4M | 1.55× | |
| 05 | West Midlands | ~200K | 0.79× | |
| 06 | Yorkshire and the Humber | ~400K | 0.78× | |
| 07 | North East | ~200K | 0.76× | |
| 08 | South East | ~400K | 0.55× | |
| 09 | East Midlands | ~200K | 0.51× | |
| 10 | East of England | ~200K | 0.48× | |
| 11 | South West | ~200K | 0.48× | |
| 12 | North West | ~200K | 0.36× |
The strongest cross-interests of the Disc jockey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Resident Advisor | Music & Radio | 3.55× | ||
| 02 | Country rap | Music & Radio | 2.97× | ||
| 03 | Wikipedia | Internet & Social Media | 2.65× | ||
| 04 | FootAsylum | Fashion & Accessoires | 2.54× | ||
| 05 | Electronic dance music | Music & Radio | 2.51× | ||
| 06 | Sketch comedy | Movies & TV | 2.40× | ||
| 07 | Satire | Literature | 1.96× | ||
| 08 | Betfair | Games | 1.89× | ||
| 09 | Adoption | Kids & Family | 1.84× | ||
| 10 | Rangers FC | Sports | 1.83× | ||
| 11 | Fish and chips | Food & Beverages | 1.82× | ||
| 12 | Risk management | Business & Career | 1.81× | ||
| 13 | Dancehalls | Music & Radio | 1.79× | ||
| 14 | Hot tub | Home & Garden | 1.72× | ||
| 15 | Livemusic | Music & Radio | 1.70× | ||
| 16 | William Hill (bookmaker) | Games | 1.63× | ||
| 17 | Esso | Cars & Mobility | 1.63× | ||
| 18 | Refrigerator | Home & Garden | 1.58× | ||
| 19 | Hobby | Home & Garden | 1.52× | ||
| 20 | Distilled beverage | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.28× | |
| Risk Appetite | THRILL | 1.25× | |
| Patriotism | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Family Orientation | CONSERVATISM | 0.80× | |
| Quality Awareness | PREMIUM | 0.81× |
Disc jockey has an estimated audience of 5,617,852 people in United Kingdom, concentrated in England and Scotland.
47.8% of Disc jockey fans are female, 52.2% are male, with an average age of 38.1 years.
Disc jockey fans show strongest brand affinity for Wikipedia (2.65×), Electronic dance music (2.51×), and Hobby (1.52×) over the country average.
Disc jockey fans in United Kingdom are most concentrated in England (reach ~4M), Scotland (reach ~900K), and Wales (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Disc jockey itself, the audience over-indexes on Electronic dance music (2.51×), Hobby (1.52×), William Hill (bookmaker) (1.63×), and Distilled beverage (1.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Disc jockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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