A data profile of the people who buy, follow and care about Boca Juniors in Brazil — modelled from more than twelve digital signal sources. Boca Juniors has an estimated audience of 3,786,424 people in Brazil.
The average Boca Juniors fan in Brazil is 33.8 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Seleção Brasileira, Real Madrid C.F., Santos FC, with strongest over-indexing on Seleção Brasileira (2.49× the country average).
Demographically, the Boca Juniors audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Sports Activity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Boca Juniors fan in Brazil is more male, around 33.8 years old, with strong Sports Activity tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Boca Juniors profile in Brazil.
33.7% are female, 66.3% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 33.8 |
| Estimated audience size | 3,786,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 12% |
of the worldwide Boca Juniors audience comes from Brazil.
| Country | Share |
|---|---|
| Argentina | 25.9% |
| Brazil | 14.3% |
| Spain | 6.8% |
Where the Boca Juniors audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~100K | 1.43× | |
| 02 | Rio Grande do Sul | ~400K | 1.36× | |
| 03 | Maranhão | ~100K | 1.32× | |
| 04 | Piauí | ~80K | 1.30× | |
| 05 | Pará | ~200K | 1.11× | |
| 06 | Acre | ~20K | 1.10× | |
| 07 | Tocantins | ~30K | 1.07× | |
| 08 | Rio de Janeiro | ~400K | 1.02× | |
| 09 | Paraíba | ~90K | 1.02× | |
| 10 | Mato Grosso | ~80K | 1.01× | |
| 11 | Rio Grande do Norte | ~70K | 0.99× | |
| 12 | Amapá | ~20K | 0.98× | |
| 13 | Espírito Santo | ~90K | 0.97× | |
| 14 | Roraima | ~10K | 0.97× | |
| 15 | Minas Gerais | ~400K | 0.95× | |
| 16 | Alagoas | ~60K | 0.94× | |
| 17 | Ceará | ~200K | 0.93× | |
| 18 | Rondônia | ~30K | 0.92× | |
| 19 | Bahia | ~300K | 0.91× | |
| 20 | Goiás | ~200K | 0.91× | |
| 21 | Mato Grosso do Sul | ~60K | 0.90× | |
| 22 | São Paulo | ~1M | 0.87× | |
| 23 | Santa Catarina | ~200K | 0.86× | |
| 24 | Pernambuco | ~200K | 0.84× | |
| 25 | Sergipe | ~40K | 0.80× | |
| 26 | Paraná | ~200K | 0.78× | |
| 27 | Federal District | ~50K | 0.72× |
The strongest cross-interests of the Boca Juniors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sporting Cristal | Sports | 7.77× | ||
| 02 | Casemiro | Sports | 7.35× | ||
| 03 | Cafu | Sports | 6.35× | ||
| 04 | River Plate | Sports | 6.26× | ||
| 05 | Argentina national football team | Sports | 6.06× | ||
| 06 | Endrick | Sports | 3.18× | ||
| 07 | Manchester City F.C. | Sports | 3.16× | ||
| 08 | Serie A | Sports | 3.02× | ||
| 09 | Sofascore | Sports | 2.81× | ||
| 10 | Esporte Clube Bahia | Sports | 2.74× | ||
| 11 | Copa do Brasil | Sports | 2.71× | ||
| 12 | Ceará Sporting Club | Sports | 2.51× | ||
| 13 | Seleção Brasileira | Sports | 2.49× | ||
| 14 | Botafogo de Futebol e Regatas | Sports | 2.41× | ||
| 15 | Real Madrid C.F. | Sports | 2.39× | ||
| 16 | Sport Club Internacional | Sports | 2.27× | ||
| 17 | Fortaleza Esporte Clube | Sports | 2.27× | ||
| 18 | Cristiano Ronaldo | Sports | 2.01× | ||
| 19 | Clube Atlético Mineiro | Sports | 1.87× | ||
| 20 | Santos FC | Sports | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.06× | |
| Family Orientation | CONSERVATISM | 1.03× | |
| Early Adopter Mentality | POWER | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.59× | |
| Creativity | OPEN | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.70× |
Boca Juniors has an estimated audience of 3,786,424 people in Brazil, concentrated in São Paulo and Minas Gerais.
33.7% of Boca Juniors fans are female, 66.3% are male, with an average age of 33.8 years.
Boca Juniors fans show strongest brand affinity for Seleção Brasileira (2.49×), Real Madrid C.F. (2.39×), and Santos FC (1.81×) over the country average.
Boca Juniors fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Boca Juniors itself, the audience over-indexes on Real Madrid C.F. (2.39×), Santos FC (1.81×), Casemiro (7.35×), and River Plate (6.26×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Boca Juniors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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