Rascasse Audience Intelligence

The Big Short Audience in Germany

A data profile of the people who buy, follow and care about The Big Short in Germany — modelled from more than twelve digital signal sources. The Big Short has an estimated audience of 425,833 people in Germany.

#742among Movie / TV Show / Series in Germany#2149in Movies & TV

The average The Big Short fan in Germany is 46.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Goldman Sachs, Oblivion (2013 film), Good Will Hunting, with strongest over-indexing on Goldman Sachs (75.45× the country average).

Demographically, the The Big Short audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Big Short fan in Germany is more male, around 46.8 years old, with strong Career Orientation tendencies and a notable affinity for Goldman Sachs.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Big Short profile in Germany.

Audience size
426K
in Germany
Gender
40.5%♀
59.5% male
Age
46.8
average years
Country rank
#13336
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Big Short viewers

40.5% are female, 59.5% are male, average age 46.8.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for The Big Short audience in Germany
MetricValue
Female40.5%
Male59.5%
Average age46.8
Estimated audience size425,833
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the The Big Short audience in Germany
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4926%
50+38%
Fig. 04

Worldwide distribution

5.9%

of the worldwide The Big Short audience comes from Germany.

Worldwide audience distribution share by country for The Big Short
CountryShare
United States22.0%
India9.6%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Big Short audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Big Short fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.42×
02Hessen~40K1.36×
03Hamburg~10K1.30×
04Bayern~80K1.13×
05Baden-Württemberg~60K1.10×
06Nordrhein-Westfalen~100K1.07×
07Bremen~4K1.05×
08Niedersachsen~40K0.96×
09Schleswig-Holstein~10K0.95×
10Rheinland-Pfalz~20K0.92×
11Sachsen~20K0.89×
12Brandenburg~10K0.88×
13Saarland~4K0.82×
14Thüringen~9K0.77×
15Sachsen-Anhalt~9K0.76×
16Mecklenburg-Vorpommern~6K0.76×
Fig. 06

Affinity by region

Affinity by region — The Big Short, Germany
0.76×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Big Short audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Big Short audience
#·InterestCategoryAffinity×
01Goldman SachsBusiness & Career75.45×
02Good Will HuntingMovies & TV23.51×
03Yvonne StrahovskiMovies & TV20.00×
04Rain ManMovies & TV20.00×
05American Beauty (1999 film)Movies & TV20.00×
06Hacksaw RidgeMovies & TV20.00×
07UBSBusiness & Career20.00×
08City of God (2002 film)Movies & TV20.00×
09New AmsterdamMovies & TV19.85×
10Catch Me If You CanMovies & TV19.35×
11El PaísNews17.44×
12Oblivion (2013 film)Movies & TV16.03×
13Band of BrothersMovies & TV14.79×
14SmallvilleMovies & TV9.67×
15High-intensity interval trainingSports8.31×
16Henry CavillMovies & TV7.79×
173. LigaSports6.08×
18True DetectiveMovies & TV5.31×
19CommerzbankBusiness & Career3.20×
20TagesschauMovies & TV2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Big Short audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Big Short audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER10.97×
Risk AppetiteTHRILL2.39×
Early Adopter MentalityPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Big Short audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Pet OwnershipJOY0.78×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Big Short have in Germany?

The Big Short has an estimated audience of 425,833 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Big Short viewers?

40.5% of The Big Short fans are female, 59.5% are male, with an average age of 46.8 years.

03

Which brands do The Big Short fans like most?

The Big Short fans show strongest brand affinity for Goldman Sachs (75.45×), Oblivion (2013 film) (16.03×), and Good Will Hunting (23.51×) over the country average.

04

Where do The Big Short fans live in Germany?

The Big Short fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Big Short fans also like?

Beyond The Big Short itself, the audience over-indexes on Oblivion (2013 film) (16.03×), Good Will Hunting (23.51×), Yvonne Strahovski (20×), and El País (17.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See The Big Short audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Big Short. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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