The Big Short Audience in Germany
The Big Short has an estimated audience of 434,111 people in Germany. 40.5% are female, 59.5% are male, average age 46.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Grimma, Cocktail, Hostelworld, Zagreb.
The average The Big Short fan in Germany is 46.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Grimma, Cocktail, with strongest over-indexing on Loincloth (20× the country average). Demographically, the The Big Short audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Big Short fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 46.8 |
| Estimated audience size | 434,111 |
Audience persona
The typical The Big Short fan in Germany is more male, around 46.8 years old, with strong Career Orientation tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,441 | 1.1× |
| Bayern | 80,521 | 1.15× |
| Baden-Württemberg | 66,616 | 1.12× |
| Hessen | 48,450 | 1.46× |
| Niedersachsen | 40,288 | 0.96× |
| Berlin | 28,734 | 1.48× |
| Rheinland-Pfalz | 20,133 | 0.93× |
| Sachsen | 18,332 | 0.86× |
| Schleswig-Holstein | 14,346 | 0.92× |
| Hamburg | 13,180 | 1.34× |
| Brandenburg | 11,359 | 0.84× |
| Thüringen | 7,801 | 0.71× |
| Sachsen-Anhalt | 7,374 | 0.66× |
| Mecklenburg-Vorpommern | 5,523 | 0.67× |
| Bremen | 3,987 | 1.07× |
| Saarland | 3,871 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 20× | Fashion & Accessoires |
| Grimma | 20× | Travel & Leisure |
| Cocktail | 2.73× | Food & Beverages |
| Hostelworld | 12.8× | Travel & Leisure |
| Zagreb | 7.66× | Travel & Leisure |
| Haberler | 2× | News |
| Business English | 3.76× | Business & Career |
| Unique Gifts | 1.82× | Shopping |
| VfL Wolfsburg | 1.94× | Sports |
| Moroccan riad | 6.38× | Politics & Society |
| Bell Helmets | 12.82× | Cars & Mobility |
| Birthday Gifts | 1.77× | Kids & Family |
| Goma | 9.57× | Travel & Leisure |
| Christmas Gift | 1.72× | Kids & Family |
| Mühlhausen | 6.8× | Travel & Leisure |
| Peugeot 308 | 2.99× | Cars & Mobility |
| Minestrone | 2.03× | Food & Beverages |
| Israel | 1.55× | Travel & Leisure |
| Samanyolu Haber | 3.54× | Movies & TV |
| Este, Veneto | 1.94× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 6.12 |
| Risk Appetite | THRILL | 1.72 |
| Early Adopter Mentality | POWER | 1.65 |
| Sports Activity | POWER | 1.34 |
| Need for Security | CONSERVATISM | 1.33 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| India | 9.9% |
| United Kingdom | 6.5% |
See The Big Short audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does The Big Short have in Germany?
The Big Short has an estimated audience of 434,111 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Big Short fans?
40.5% of The Big Short fans are female, 59.5% are male, with an average age of 46.8 years.
Which brands do The Big Short fans like most?
The Big Short fans show strongest brand affinity for Loincloth (20×), Grimma (20×), and Cocktail (2.73×) over the country average.
Where do The Big Short fans live in Germany?
The Big Short fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,441), Bayern (reach 80,521), and Baden-Württemberg (reach 66,616). These three regions account for the largest share of the active audience.
What other brands do The Big Short fans also like?
Beyond The Big Short itself, the audience over-indexes on Grimma (20×), Cocktail (2.73×), Hostelworld (12.8×), and Zagreb (7.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Big Short. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.