The Big Short Audience in United States

The Big Short logo

The Big Short has an estimated audience of 1,612,896 people in United States. 57.5% are female, 42.5% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Diane Keaton, Autism Awareness, Diabetes mellitus awareness, Khan Academy, Singer-songwriter.

The average The Big Short fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Diane Keaton, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Diane Keaton (7.96× the country average). Demographically, the The Big Short audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Big Short fans

Demographic split for The Big Short audience in United States
MetricValue
Female57.5%
Male42.5%
Average age39.2
Estimated audience size1,612,896

Audience persona

The typical The Big Short fan in United States is more female, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for The Big Short in United States
RegionReachAffinity
California198,3421.12×
Texas145,9841.05×
New York113,0071.25×
Florida108,4360.99×
Illinois63,4081.18×
Pennsylvania57,0431.05×
New Jersey49,1071.2×
Ohio48,2010.97×
North Carolina47,3820.98×
Georgia46,9980.95×
Michigan44,2091.05×
Massachusetts43,6821.37×
Virginia41,2541.05×
Washington35,9421.11×
Arizona33,3481.01×
Indiana31,7571.08×
Colorado31,4601.24×
Tennessee28,9720.9×
Missouri26,8781.03×
Wisconsin25,4501.05×
Minnesota25,1241.09×
Maryland24,9950.9×
Connecticut19,8361.23×
South Carolina19,7990.82×
Oregon19,2141.04×
Utah18,0941.25×
Kentucky17,7490.88×
Alabama17,4770.78×
Louisiana16,7380.8×
Oklahoma16,6670.93×
Iowa13,6281.03×
Nevada13,4740.86×
Kansas12,7181×
Arkansas11,4780.86×
Mississippi8,5420.64×
Nebraska8,4151.04×
Idaho8,0581×
New Hampshire7,3201.15×
Washington, District of Columbia6,5671.35×
New Mexico6,1580.76×
Maine5,7801×
Rhode Island5,5401.08×
Hawaii5,2820.76×
West Virginia5,2690.7×
Montana4,7041.05×
Delaware3,5650.8×
South Dakota3,4250.92×
Vermont3,1061.1×
North Dakota3,0880.93×
Alaska2,8800.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Big Short audience
BrandAffinityCategory
Diane Keaton7.96×Movies & TV
Autism Awareness10.13×Health
Diabetes mellitus awareness6.72×Health
Khan Academy7.54×Business & Career
Singer-songwriter3.37×Music & Radio
Capital One3.3×Business & Career
Boardwalk Empire19.62×Movies & TV
Aaron Paul15.53×Movies & TV
Microblogging7.06×Technology & Electronics
Al Pacino9.4×Movies & TV
Book discussion club7.29×Literature
Beetlejuice3.52×Movies & TV
Google Maps2.83×Internet & Social Media
Josh Duhamel10.2×Fashion & Accessoires
Superman1.87×Movies & TV
The Washington Post4.88×News
Doctor Strange10.38×Literature
Indeed.com2.6×Business & Career
Erin Andrews14.54×Sports
Non-fiction books4.67×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Big Short audience
TraitClusterScore
Risk AppetiteTHRILL2.03
LGBTQ+ IdentityOPEN1.91
PatriotismCONSERVATISM1.87
Luxury OrientationPREMIUM1.65
TraditionCONSERVATISM1.5
Early Adopter MentalityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for The Big Short
CountryShare
United States23.5%
India9.9%
United Kingdom6.5%

See The Big Short audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Big Short have in United States?

The Big Short has an estimated audience of 1,612,896 people in United States, concentrated in California and Texas.

What is the gender split and age of The Big Short fans?

57.5% of The Big Short fans are female, 42.5% are male, with an average age of 39.2 years.

Which brands do The Big Short fans like most?

The Big Short fans show strongest brand affinity for Diane Keaton (7.96×), Autism Awareness (10.13×), and Diabetes mellitus awareness (6.72×) over the country average.

Where do The Big Short fans live in United States?

The Big Short fans in United States are most concentrated in California (reach 198,342), Texas (reach 145,984), and New York (reach 113,007). These three regions account for the largest share of the active audience.

What other brands do The Big Short fans also like?

Beyond The Big Short itself, the audience over-indexes on Autism Awareness (10.13×), Diabetes mellitus awareness (6.72×), Khan Academy (7.54×), and Singer-songwriter (3.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Big Short. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.