Rascasse Audience Intelligence

The Big Short Audience in United States

A data profile of the people who buy, follow and care about The Big Short in United States — modelled from more than twelve digital signal sources. The Big Short has an estimated audience of 1,581,650 people in United States.

#1134among Movie / TV Show / Series in United States#2797in Movies & TV

The average The Big Short fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Diane Keaton, Book discussion club, Erin Andrews, with strongest over-indexing on Diane Keaton (6.69× the country average).

Demographically, the The Big Short audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Big Short fan in United States is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Big Short profile in United States.

Audience size
1.6M
in United States
Gender
57.5%♀
42.5% male
Age
39.2
average years
Country rank
#17065
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Big Short viewers

57.5% are female, 42.5% are male, average age 39.2.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for The Big Short audience in United States
MetricValue
Female57.5%
Male42.5%
Average age39.2
Estimated audience size1,581,650
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the The Big Short audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3925%
40-4927%
50+14%
Fig. 04

Worldwide distribution

22.0%

of the worldwide The Big Short audience comes from United States.

Worldwide audience distribution share by country for The Big Short
CountryShare
United States22.0%
India9.6%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Big Short audience in United States is strongest.

Fig. 05

Top regions by affinity

The Big Short fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K1.36×
02Utah~20K1.30×
03Washington, District of Columbia~6K1.30×
04New York~100K1.19×
05Connecticut~20K1.19×
06New Hampshire~8K1.19×
07Colorado~30K1.18×
08New Jersey~50K1.17×
09Vermont~3K1.15×
10Illinois~60K1.13×
11Washington~40K1.13×
12Rhode Island~6K1.11×
13California~200K1.10×
14Montana~5K1.09×
15Minnesota~30K1.08×
16Nebraska~8K1.05×
17Pennsylvania~60K1.03×
18Virginia~40K1.03×
19Indiana~30K1.03×
20Wisconsin~20K1.03×
21Oregon~20K1.03×
22Iowa~10K1.03×
23Maine~6K1.03×
24Texas~100K1.02×
25Michigan~40K1.02×
26Idaho~8K1.02×
27Arizona~30K1.01×
28Missouri~30K1.01×
29Kansas~10K1.01×
30North Dakota~3K1.01×
31South Dakota~4K0.99×
32Ohio~50K0.97×
33Florida~100K0.95×
34North Carolina~50K0.95×
35Alaska~3K0.92×
36Georgia~40K0.90×
37Oklahoma~20K0.90×
38Maryland~20K0.89×
39Tennessee~30K0.88×
40Arkansas~10K0.87×
41Kentucky~20K0.86×
42Delaware~4K0.85×
43Nevada~10K0.83×
44South Carolina~20K0.81×
45Hawaii~6K0.81×
46Alabama~20K0.80×
47Louisiana~20K0.79×
48New Mexico~6K0.79×
49West Virginia~6K0.74×
50Mississippi~9K0.67×
Fig. 06

Affinity by region

Affinity by region — The Big Short, United States
0.67×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Big Short audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Big Short audience
#·InterestCategoryAffinity×
01Erin AndrewsSports19.62×
02Mona Lisa SmileMovies & TV19.62×
03International educationBusiness & Career13.26×
04Michael SheenMovies & TV12.00×
05Boardwalk EmpireMovies & TV10.93×
06Josh DuhamelFashion & Accessoires9.83×
07Indiana Jones (franchise)Movies & TV8.70×
08Marlon BrandoMovies & TV8.51×
09Avan JogiaMovies & TV8.50×
10Al PacinoMovies & TV8.16×
11Book discussion clubLiterature8.08×
12Diane KeatonMovies & TV6.69×
13Pulp FictionMovies & TV6.07×
14GoodreadsLiterature5.50×
15Extraterrestrial lifePolitics & Society5.41×
16Graphic novelLiterature5.01×
17The SopranosMovies & TV5.00×
18The Washington PostNews4.43×
19PhilanthropyArts & Culture3.00×
20SupermanMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Big Short audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Big Short audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
Community OrientationOPEN1.57×
Risk AppetiteTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Big Short audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
Family OrientationCONSERVATISM0.85×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Big Short have in United States?

The Big Short has an estimated audience of 1,581,650 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Big Short viewers?

57.5% of The Big Short fans are female, 42.5% are male, with an average age of 39.2 years.

03

Which brands do The Big Short fans like most?

The Big Short fans show strongest brand affinity for Diane Keaton (6.69×), Book discussion club (8.08×), and Erin Andrews (19.62×) over the country average.

04

Where do The Big Short fans live in United States?

The Big Short fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Big Short fans also like?

Beyond The Big Short itself, the audience over-indexes on Book discussion club (8.08×), Erin Andrews (19.62×), International education (13.26×), and Al Pacino (8.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Big Short audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Big Short. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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