Rascasse Audience Intelligence

Training and development Audience in United States

Name: Training and development — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Training and development in United States — modelled from more than twelve digital signal sources. Training and development has an estimated audience of 6,303,351 people in United States.

#3259among Topic in United States #512in Business & Career

The average Training and development fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Career development, International education, LinkedIn, with strongest over-indexing on Career development (19.5× the country average).

Demographically, the Training and development audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Training and development fan in United States is more female, around 33.9 years old, with strong Career Orientation tendencies and a notable affinity for Career development.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Training and development profile in United States.

Audience size

6.3M

in United States

Gender

68.6%♀

31.4% male

Age

33.9

average years

Country rank

#5499

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Training and development fans

68.6% are female, 31.4% are male, average age 33.9.

Fig. 02

Gender split

68.6%

Female

31.4%

Male

Demographic split for Training and development audience in United States
Metric	Value
Female	68.6%
Male	31.4%
Average age	33.9
Estimated audience size	6,303,351

Fig. 03

Age distribution

Age distribution of the Training and development audience in United States
Age bracket	Share	%
16-19		34%
20-29		22%
30-39		17%
40-49		15%
50+		12%

Fig. 04

Worldwide distribution

15.7%

of the worldwide Training and development audience comes from United States.

Worldwide audience distribution share by country for Training and development
Country	Share
United States	15.7%
India	10.2%
United Kingdom	4.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Training and development audience in United States is strongest.

Fig. 05

Top regions by affinity

Training and development fans by region: top regions in United States
#	Region	Reach	×
01	Minnesota	~200K	2.47×
02	Wyoming	~10K	1.45×
03	Alaska	~20K	1.15×
04	North Dakota	~10K	1.13×
05	Texas	~600K	1.10×
06	South Dakota	~20K	1.10×
07	North Carolina	~200K	1.08×
08	Washington, District of Columbia	~20K	1.08×
09	Virginia	~200K	1.07×
10	Montana	~20K	1.06×
11	Rhode Island	~20K	1.01×
12	Delaware	~20K	1.01×
13	Maryland	~100K	0.99×
14	Mississippi	~50K	0.99×
15	West Virginia	~30K	0.99×
16	New Hampshire	~20K	0.99×
17	Georgia	~200K	0.98×
18	Alabama	~90K	0.98×
19	Nebraska	~30K	0.98×
20	Hawaii	~30K	0.98×
21	Maine	~20K	0.98×
22	Idaho	~30K	0.97×
23	Louisiana	~80K	0.96×
24	South Carolina	~90K	0.95×
25	Iowa	~50K	0.95×
26	New Mexico	~30K	0.95×
27	Oregon	~70K	0.94×
28	Illinois	~200K	0.93×
29	Indiana	~100K	0.93×
30	Oklahoma	~70K	0.93×
31	Arkansas	~50K	0.93×
32	Kansas	~50K	0.93×
33	New Jersey	~100K	0.91×
34	Arizona	~100K	0.91×
35	Tennessee	~100K	0.91×
36	Wisconsin	~90K	0.91×
37	Kentucky	~70K	0.91×
38	Nevada	~60K	0.91×
39	Florida	~400K	0.90×
40	Connecticut	~60K	0.89×
41	California	~600K	0.88×
42	Missouri	~90K	0.88×
43	Colorado	~90K	0.88×
44	Utah	~50K	0.88×
45	Ohio	~200K	0.87×
46	Michigan	~100K	0.87×
47	Washington	~100K	0.86×
48	New York	~300K	0.85×
49	Pennsylvania	~200K	0.83×
50	Massachusetts	~100K	0.81×

Affinity by region — Training and development, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Training and development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Training and development audience
#	Interest	Category	×
01	cardio fitness	Sports	30.64×
02	International education	Business & Career	26.47×
03	Career development	Business & Career	19.50×
04	Forex Online Trading	Business & Career	13.26×
05	LinkedIn	Internet & Social Media	9.13×
06	Olympic sports	Sports	8.53×
07	Retail banking	Business & Career	8.12×
08	Business school	Business & Career	8.01×
09	Sustainable energy	Home & Garden	7.19×
10	Job interview	Business & Career	6.78×
11	Online banking	Business & Career	6.12×
12	Innovation	Business & Career	5.29×
13	Motivational speaking	Business & Career	5.22×
14	FedEx	Business & Career	5.07×
15	Renewable energy	Business & Career	4.90×
16	First class travel	Travel & Leisure	4.20×
17	Mortgage loans	Business & Career	3.96×
18	Indeed.com	Business & Career	3.07×
19	Airbnb	Travel & Leisure	2.37×
20	Pinterest	Internet & Social Media	2.13×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Training and development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Training and development audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	5.38×
Family Orientation	CONSERVATISM	3.20×
Community Orientation	OPEN	2.51×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Training and development audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.79×
Extroversion	THRILL	0.84×
Healthy Lifestyle	BALANCE	0.87×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Training and development have in United States?

Training and development has an estimated audience of 6,303,351 people in United States, concentrated in California and Texas.

What is the gender split and age of Training and development fans?

68.6% of Training and development fans are female, 31.4% are male, with an average age of 33.9 years.

Which brands do Training and development fans like most?

Training and development fans show strongest brand affinity for Career development (19.5×), International education (26.47×), and LinkedIn (9.13×) over the country average.

Where do Training and development fans live in United States?

Training and development fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Training and development fans also like?

Beyond Training and development itself, the audience over-indexes on International education (26.47×), LinkedIn (9.13×), cardio fitness (30.64×), and Sustainable energy (7.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Training and development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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