Training and development Audience in United States

Training and development has an estimated audience of 6,303,351 people in United States. 68.6% are female, 31.4% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Google News, Google Maps, Capital One, Career development.

The average Training and development fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Google News, Google Maps, with strongest over-indexing on Indeed.com (31.94× the country average). Demographically, the Training and development audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Training and development fans

Demographic split for Training and development audience in United States
MetricValue
Female68.6%
Male31.4%
Average age33.9
Estimated audience size6,303,351

Audience persona

The typical Training and development fan in United States is more female, around 33.9 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Training and development in United States
RegionReachAffinity
California697,0321.01×
Texas677,6951.25×
Florida426,9241×
New York331,3940.94×
Minnesota288,6573.2×
North Carolina219,3551.16×
Illinois216,0131.03×
Georgia209,1001.08×
Virginia182,3531.19×
Pennsylvania180,4740.85×
Ohio165,9770.85×
New Jersey156,6090.98×
Michigan145,4570.88×
Arizona123,1010.96×
Maryland118,3851.09×
Tennessee117,1820.93×
Washington110,3430.87×
Indiana105,6980.92×
Alabama94,7451.08×
South Carolina91,1880.96×
Massachusetts88,1930.71×
Colorado87,0600.88×
Missouri84,5620.83×
Wisconsin82,8770.87×
Louisiana78,5710.97×
Kentucky60,1030.76×
Oklahoma59,3260.85×
Oregon51,0710.71×
Nevada47,7520.78×
Mississippi46,1930.89×
Connecticut45,4140.72×
Iowa45,0700.87×
Arkansas39,2530.76×
Kansas38,2860.77×
Utah37,7490.67×
Nebraska28,0930.89×
West Virginia26,5280.9×
New Mexico23,9540.76×
Hawaii23,4020.86×
Idaho22,9660.73×
Washington, District of Columbia22,1771.17×
Alaska19,8551.47×
Maine19,7750.88×
New Hampshire19,1260.77×
Montana18,7501.07×
South Dakota17,0841.17×
North Dakota16,6341.28×
Wyoming16,0951.72×
Rhode Island15,8300.79×
Vermont15,5701.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Training and development audience
BrandAffinityCategory
Indeed.com31.94×Business & Career
Google News17.92×News
Google Maps11.52×Internet & Social Media
Capital One10.5×Business & Career
Career development16.96×Business & Career
Khan Academy19.75×Business & Career
Enterprise Rent-A-Car11.93×Cars & Mobility
Jeff Bezos18.61×Business & Career
Apple Store12.82×Shopping
DeviantArt11.46×Internet & Social Media
Back to the Future22.82×Movies & TV
PSV Eindhoven56.94×Sports
CarGurus8.86×Cars & Mobility
Feyenoord63.14×Sports
Circle K9.84×Shopping
Glassdoor20.76×Business & Career
cardio fitness35.88×Sports
Horoscope11.92×Health
DuckDuckGo11.5×Internet & Social Media
ICloud11.63×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Training and development audience
TraitClusterScore
Career OrientationPOWER4.58
Luxury OrientationPREMIUM3.12
Risk AppetiteTHRILL3.02
LGBTQ+ IdentityOPEN2.95
Family OrientationCONSERVATISM1.89
Design AffinityPREMIUM1.81

Worldwide distribution

Worldwide audience distribution share by country for Training and development
CountryShare
United States15.7%
India10.2%
United Kingdom4.9%

See Training and development audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Training and development have in United States?

Training and development has an estimated audience of 6,303,351 people in United States, concentrated in California and Texas.

What is the gender split and age of Training and development fans?

68.6% of Training and development fans are female, 31.4% are male, with an average age of 33.9 years.

Which brands do Training and development fans like most?

Training and development fans show strongest brand affinity for Indeed.com (31.94×), Google News (17.92×), and Google Maps (11.52×) over the country average.

Where do Training and development fans live in United States?

Training and development fans in United States are most concentrated in California (reach 697,032), Texas (reach 677,695), and Florida (reach 426,924). These three regions account for the largest share of the active audience.

What other brands do Training and development fans also like?

Beyond Training and development itself, the audience over-indexes on Google News (17.92×), Google Maps (11.52×), Capital One (10.5×), and Career development (16.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Training and development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.