Rascasse Audience Intelligence

Training and development Audience in Germany

A data profile of the people who buy, follow and care about Training and development in Germany — modelled from more than twelve digital signal sources. Training and development has an estimated audience of 1,088,607 people in Germany.

#2968among Topic in Germany#544in Business & Career

The average Training and development fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Career development, Home insurance, Part-time, with strongest over-indexing on Career development (10.32× the country average).

Demographically, the Training and development audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Training and development fan in Germany is more female, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Career development.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Training and development profile in Germany.

Audience size
1.1M
in Germany
Gender
60.2%♀
39.8% male
Age
36.2
average years
Country rank
#6049
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Training and development fans

60.2% are female, 39.8% are male, average age 36.2.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Training and development audience in Germany
MetricValue
Female60.2%
Male39.8%
Average age36.2
Estimated audience size1,088,607
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Training and development audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Training and development audience comes from Germany.

Worldwide audience distribution share by country for Training and development
CountryShare
United States15.7%
India10.2%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Training and development audience in Germany is strongest.

Fig. 05

Top regions by affinity

Training and development fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.30×
02Hessen~100K1.24×
03Hamburg~30K1.19×
04Bremen~10K1.17×
05Nordrhein-Westfalen~300K1.14×
06Rheinland-Pfalz~60K1.13×
07Niedersachsen~100K1.09×
08Bayern~200K1.06×
09Berlin~50K1.03×
10Schleswig-Holstein~40K0.93×
11Saarland~10K0.93×
12Thüringen~20K0.89×
13Sachsen~50K0.84×
14Sachsen-Anhalt~20K0.84×
15Brandenburg~30K0.79×
16Mecklenburg-Vorpommern~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Training and development, Germany
0.78×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Training and development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Training and development audience
#·InterestCategoryAffinity×
01Career developmentBusiness & Career10.32×
02Home insuranceBusiness & Career9.90×
03Las VegasTravel & Leisure7.46×
04Business schoolBusiness & Career6.77×
05Cultural heritagePolitics & Society6.59×
06LinkedInInternet & Social Media5.56×
07Part-timeBusiness & Career5.54×
08Motorcycle helmetCars & Mobility5.09×
09DuolingoBusiness & Career4.93×
10Google NewsNews4.11×
11HugendubelShopping3.71×
12Indeed.comBusiness & Career3.63×
13Tour de FranceSports3.46×
14Job interviewBusiness & Career3.38×
15KitchenHome & Garden3.21×
16InnovationBusiness & Career3.05×
17Efficient energy useTechnology & Electronics3.02×
18LivemusicMusic & Radio2.78×
19CommerzbankBusiness & Career2.04×
20TagesschauMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Training and development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Training and development audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.52×
Quality AwarenessPREMIUM2.52×
Risk AppetiteTHRILL2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Training and development audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Convenience OrientationPREMIUM0.95×
CreativityOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Training and development have in Germany?

Training and development has an estimated audience of 1,088,607 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Training and development fans?

60.2% of Training and development fans are female, 39.8% are male, with an average age of 36.2 years.

03

Which brands do Training and development fans like most?

Training and development fans show strongest brand affinity for Career development (10.32×), Home insurance (9.9×), and Part-time (5.54×) over the country average.

04

Where do Training and development fans live in Germany?

Training and development fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Training and development fans also like?

Beyond Training and development itself, the audience over-indexes on Home insurance (9.9×), Part-time (5.54×), Indeed.com (3.63×), and Kitchen (3.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Training and development audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Training and development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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