Training and development Audience in Germany
Training and development has an estimated audience of 1,088,607 people in Germany. 60.2% are female, 39.8% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Business English, Christmas Gift, Cocktail, Progressive rock, Natural rubber.
The average Training and development fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Business English, Christmas Gift, Cocktail, with strongest over-indexing on Business English (5.09× the country average). Demographically, the Training and development audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Training and development fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 36.2 |
| Estimated audience size | 1,088,607 |
Audience persona
The typical Training and development fan in Germany is more female, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 275,759 | 1.16× |
| Baden-Württemberg | 198,714 | 1.34× |
| Bayern | 191,540 | 1.09× |
| Niedersachsen | 117,014 | 1.11× |
| Hessen | 102,416 | 1.23× |
| Rheinland-Pfalz | 60,591 | 1.11× |
| Berlin | 53,556 | 1.1× |
| Sachsen | 43,973 | 0.82× |
| Schleswig-Holstein | 33,887 | 0.87× |
| Hamburg | 31,646 | 1.29× |
| Brandenburg | 23,910 | 0.71× |
| Thüringen | 21,221 | 0.77× |
| Sachsen-Anhalt | 20,337 | 0.72× |
| Mecklenburg-Vorpommern | 12,245 | 0.59× |
| Bremen | 11,711 | 1.26× |
| Saarland | 11,218 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 5.09× | Business & Career |
| Christmas Gift | 2.94× | Kids & Family |
| Cocktail | 1.91× | Food & Beverages |
| Progressive rock | 2.47× | Music & Radio |
| Natural rubber | 3.05× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Product design | 1.54× | Business & Career |
| Fantasy Earth: Zero | 6× | Games |
| Buddy – The Buddy Holly Story | 3.91× | Music & Radio |
| Nurse education | 1.87× | Kids & Family |
| Icon (magazine) | 1.83× | Arts & Culture |
| Volvo V60 | 3.39× | Cars & Mobility |
| Home Delivery | 1.99× | Food & Beverages |
| Picnic | 2.51× | Kids & Family |
| Information sensitivity | 3.36× | Technology & Electronics |
| Cayo Coco | 11.31× | Travel & Leisure |
| Liberace | 3.71× | Music & Radio |
| Hypertext | 1.76× | Technology & Electronics |
| Hamburg-Mitte | 5.1× | Travel & Leisure |
| Opposition (politics) | 3.58× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.43 |
| Sustainability | BALANCE | 2.62 |
| Risk Appetite | THRILL | 1.96 |
| Sports Activity | POWER | 1.95 |
| Quality Awareness | PREMIUM | 1.81 |
| Community Orientation | OPEN | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| India | 10.2% |
| United Kingdom | 4.9% |
See Training and development audiences in other countries
- Training and development — United States
- Training and development — United Kingdom
- Training and development — France
- Training and development — Italy
- Training and development — Spain
- Training and development — Brazil
- Training and development — Japan
- Training and development — South Korea
- Training and development — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Training and development have in Germany?
Training and development has an estimated audience of 1,088,607 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Training and development fans?
60.2% of Training and development fans are female, 39.8% are male, with an average age of 36.2 years.
Which brands do Training and development fans like most?
Training and development fans show strongest brand affinity for Business English (5.09×), Christmas Gift (2.94×), and Cocktail (1.91×) over the country average.
Where do Training and development fans live in Germany?
Training and development fans in Germany are most concentrated in Nordrhein-Westfalen (reach 275,759), Baden-Württemberg (reach 198,714), and Bayern (reach 191,540). These three regions account for the largest share of the active audience.
What other brands do Training and development fans also like?
Beyond Training and development itself, the audience over-indexes on Christmas Gift (2.94×), Cocktail (1.91×), Progressive rock (2.47×), and Natural rubber (3.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Training and development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.