Rascasse Audience Intelligence

Summer Olympic Games Audience in Germany

A data profile of the people who buy, follow and care about Summer Olympic Games in Germany — modelled from more than twelve digital signal sources. Summer Olympic Games has an estimated audience of 1,679,315 people in Germany.

#53among Event in Germany#357in Sports

The average Summer Olympic Games fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Love Actually, Wales national football team, New Year's Eve, with strongest over-indexing on Love Actually (24.45× the country average).

Demographically, the Summer Olympic Games audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Summer Olympic Games fan in Germany is more male, around 38.6 years old, with strong Community Orientation tendencies and a notable affinity for Love Actually.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Summer Olympic Games profile in Germany.

Audience size
1.7M
in Germany
Gender
42.5%♀
57.5% male
Age
38.6
average years
Country rank
#3994
Event in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Summer Olympic Games fans

42.5% are female, 57.5% are male, average age 38.6.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Summer Olympic Games audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age38.6
Estimated audience size1,679,315
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Summer Olympic Games audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Summer Olympic Games audience comes from Germany.

Worldwide audience distribution share by country for Summer Olympic Games
CountryShare
United States64.4%
Germany11.7%
Canada8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Summer Olympic Games audience in Germany is strongest.

Fig. 05

Top regions by affinity

Summer Olympic Games fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.40×
02Mecklenburg-Vorpommern~40K1.25×
03Sachsen-Anhalt~50K1.20×
04Brandenburg~60K1.18×
05Niedersachsen~200K1.11×
06Schleswig-Holstein~60K1.04×
07Thüringen~40K1.03×
08Rheinland-Pfalz~80K1.01×
09Nordrhein-Westfalen~400K0.97×
10Baden-Württemberg~200K0.92×
11Hamburg~30K0.89×
12Berlin~60K0.85×
13Saarland~20K0.84×
14Hessen~100K0.83×
15Bayern~200K0.75×
16Bremen~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Summer Olympic Games, Germany
0.74×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Summer Olympic Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Summer Olympic Games audience
#·InterestCategoryAffinity×
01Wales national football teamSports31.87×
02Love ActuallyMovies & TV24.45×
03International Olympic CommitteeSports17.74×
04New York City MarathonSports16.67×
05Gender-neutral languagePolitics & Society16.67×
06New Year's EveHome & Garden14.29×
07Home AloneMovies & TV14.29×
08Open water swimmingSports13.90×
09Small Business AdministrationBusiness & Career13.56×
10Croatia national football teamSports11.27×
11Water purificationFood & Beverages10.12×
12Earth DayPolitics & Society9.55×
13FundraisingBusiness & Career7.45×
14Scooby-DooMovies & TV6.12×
15TelegramInternet & Social Media4.05×
16VacationsTravel & Leisure3.49×
17TipicoGames3.22×
18NatureHome & Garden2.50×
19SV Werder BremenSports2.08×
20FIFA World CupSports1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Summer Olympic Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Summer Olympic Games audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
Pet OwnershipJOY1.65×
SustainabilityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Summer Olympic Games audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Convenience OrientationPREMIUM0.76×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Summer Olympic Games have in Germany?

Summer Olympic Games has an estimated audience of 1,679,315 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Summer Olympic Games fans?

42.5% of Summer Olympic Games fans are female, 57.5% are male, with an average age of 38.6 years.

03

Which brands do Summer Olympic Games fans like most?

Summer Olympic Games fans show strongest brand affinity for Love Actually (24.45×), Wales national football team (31.87×), and New Year's Eve (14.29×) over the country average.

04

Where do Summer Olympic Games fans live in Germany?

Summer Olympic Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Summer Olympic Games fans also like?

Beyond Summer Olympic Games itself, the audience over-indexes on Wales national football team (31.87×), New Year's Eve (14.29×), Fundraising (7.45×), and Small Business Administration (13.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Summer Olympic Games audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Summer Olympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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