Summer Olympic Games Audience in Germany
Summer Olympic Games has an estimated audience of 1,676,300 people in Germany. 42.5% are female, 57.5% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Love Actually, Small Business Administration, Croatia national football team, Scooby-Doo, Mountain biking.
The average Summer Olympic Games fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Love Actually, Small Business Administration, Croatia national football team, with strongest over-indexing on Love Actually (20.03× the country average). Demographically, the Summer Olympic Games audience skews more male with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event
Demographics of Summer Olympic Games fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 38.6 |
| Estimated audience size | 1,676,300 |
Audience persona
The typical Summer Olympic Games fan in Germany is more male, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Love Actually.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 365,213 | 0.99× |
| Baden-Württemberg | 213,958 | 0.93× |
| Bayern | 207,796 | 0.77× |
| Niedersachsen | 182,562 | 1.12× |
| Sachsen | 116,401 | 1.41× |
| Hessen | 106,841 | 0.84× |
| Rheinland-Pfalz | 85,038 | 1.01× |
| Berlin | 67,059 | 0.89× |
| Schleswig-Holstein | 62,471 | 1.04× |
| Brandenburg | 61,562 | 1.18× |
| Sachsen-Anhalt | 51,318 | 1.18× |
| Thüringen | 43,314 | 1.01× |
| Mecklenburg-Vorpommern | 38,911 | 1.21× |
| Hamburg | 33,833 | 0.89× |
| Saarland | 16,485 | 0.8× |
| Bremen | 10,235 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love Actually | 20.03× | Movies & TV |
| Small Business Administration | 15.62× | Business & Career |
| Croatia national football team | 17.67× | Sports |
| Scooby-Doo | 6.96× | Movies & TV |
| Mountain biking | 5.91× | Sports |
| Home Alone | 20.03× | Movies & TV |
| Open water swimming | 19.01× | Sports |
| FIFA World Cup | 2.52× | Sports |
| Alpine skiing | 3.75× | Sports |
| SV Werder Bremen | 2.7× | Sports |
| Tipico | 3.52× | Games |
| New Year's Eve | 7.84× | Home & Garden |
| Airbnb | 2.36× | Travel & Leisure |
| International Olympic Committee | 12.37× | Sports |
| Fundraising | 4.42× | Business & Career |
| MSV Duisburg | 5.21× | Sports |
| Swimming | 2.76× | Sports |
| Vacations | 2.53× | Travel & Leisure |
| UEFA Champions League | 1.9× | Sports |
| Hygiene | 2.85× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.08 |
| Sports Activity | POWER | 2.04 |
| Sustainability | BALANCE | 1.96 |
| Pet Ownership | JOY | 1.55 |
| Early Adopter Mentality | POWER | 1.43 |
| Design Affinity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.4% |
| Germany | 12.1% |
| Canada | 8.5% |
See Summer Olympic Games audiences in other countries
More Sports audiences in Germany
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Summer Olympic Games have in Germany?
Summer Olympic Games has an estimated audience of 1,676,300 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Summer Olympic Games fans?
42.5% of Summer Olympic Games fans are female, 57.5% are male, with an average age of 38.6 years.
Which brands do Summer Olympic Games fans like most?
Summer Olympic Games fans show strongest brand affinity for Love Actually (20.03×), Small Business Administration (15.62×), and Croatia national football team (17.67×) over the country average.
Where do Summer Olympic Games fans live in Germany?
Summer Olympic Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 365,213), Baden-Württemberg (reach 213,958), and Bayern (reach 207,796). These three regions account for the largest share of the active audience.
What other brands do Summer Olympic Games fans also like?
Beyond Summer Olympic Games itself, the audience over-indexes on Small Business Administration (15.62×), Croatia national football team (17.67×), Scooby-Doo (6.96×), and Mountain biking (5.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Summer Olympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.