Racket (sports equipment) Audience in United States

Racket (sports equipment) logo

Racket (sports equipment) has an estimated audience of 3,525,150 people in United States. 41.2% are female, 58.8% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: The Devil's Rejects, Goop, Governor of Michigan, Wok, Lahaina, Hawaii.

The average Racket (sports equipment) fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Devil's Rejects, Goop, Governor of Michigan, with strongest over-indexing on The Devil's Rejects (19.17× the country average). Demographically, the Racket (sports equipment) audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Racket (sports equipment) fans

Demographic split for Racket (sports equipment) audience in United States
MetricValue
Female41.2%
Male58.8%
Average age39.8
Estimated audience size3,525,150

Audience persona

The typical Racket (sports equipment) fan in United States is more male, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Racket (sports equipment) in United States
RegionReachAffinity
California525,1181.35×
Texas341,9431.13×
New York298,2461.51×
Florida268,5711.13×
Illinois140,1511.19×
Pennsylvania120,5181.02×
Massachusetts112,8961.63×
New Jersey110,4171.23×
Georgia110,2141.01×
North Carolina100,8850.95×
Ohio93,0980.86×
Virginia93,0951.08×
Washington91,5881.3×
Michigan87,7820.95×
Minnesota86,1971.71×
Maryland72,7631.2×
Arizona70,6860.98×
Tennessee69,8050.99×
Indiana65,2501.01×
Colorado54,6000.98×
Missouri54,1300.95×
South Carolina47,7610.9×
Wisconsin45,8030.86×
Connecticut43,2231.22×
Alabama42,2620.86×
Oregon42,1591.04×
Louisiana40,3900.89×
Kentucky37,5650.85×
Oklahoma33,4170.85×
Utah31,9141.01×
Nevada30,1120.88×
Kansas27,6861×
Arkansas26,8060.92×
Mississippi25,5320.88×
Iowa25,4430.88×
Nebraska16,1230.91×
Hawaii15,6961.04×
New Mexico15,0500.85×
Idaho13,2710.75×
Washington, District of Columbia13,2381.25×
West Virginia12,0440.73×
Rhode Island11,9791.07×
New Hampshire11,8410.85×
Maine10,8830.86×
Montana8,5730.88×
Delaware8,2890.85×
Alaska5,8730.78×
Vermont5,7840.93×
South Dakota5,4060.66×
North Dakota5,2640.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Racket (sports equipment) audience
BrandAffinityCategory
The Devil's Rejects19.17×Movies & TV
Goop8.06×Internet & Social Media
Governor of Michigan10.52×Politics & Society
Wok8.99×Food & Beverages
Lahaina, Hawaii24.61×Travel & Leisure
headspace11.37×Health
Emily Henderson22.63×Home & Garden
edureka42.78×Business & Career
Like Dandelion Dust17.03×Movies & TV
Grinch4.42×Movies & TV
Home construction1.52×Home & Garden
The Historian16.49×Literature
Riedel (glass manufacturer)27.08×Home & Garden
Google Home6.62×Technology & Electronics
Cherish (group)10.94×Music & Radio
Vocal harmony4.51×Music & Radio
Guitarist (magazine)10.94×Music & Radio
JDSU2.84×Business & Career
Fairy godmother6.74×Literature
Nebraska Cornhuskers football3.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Racket (sports equipment) audience
TraitClusterScore
Risk AppetiteTHRILL2.54
Luxury OrientationPREMIUM2.2
LGBTQ+ IdentityOPEN1.46
Sports ActivityPOWER1.4
Early Adopter MentalityPOWER1.25
Design AffinityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Racket (sports equipment)
CountryShare
United States14.6%
Italy9.6%
France6.5%

See Racket (sports equipment) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Racket (sports equipment) have in United States?

Racket (sports equipment) has an estimated audience of 3,525,150 people in United States, concentrated in California and Texas.

What is the gender split and age of Racket (sports equipment) fans?

41.2% of Racket (sports equipment) fans are female, 58.8% are male, with an average age of 39.8 years.

Which brands do Racket (sports equipment) fans like most?

Racket (sports equipment) fans show strongest brand affinity for The Devil's Rejects (19.17×), Goop (8.06×), and Governor of Michigan (10.52×) over the country average.

Where do Racket (sports equipment) fans live in United States?

Racket (sports equipment) fans in United States are most concentrated in California (reach 525,118), Texas (reach 341,943), and New York (reach 298,246). These three regions account for the largest share of the active audience.

What other brands do Racket (sports equipment) fans also like?

Beyond Racket (sports equipment) itself, the audience over-indexes on Goop (8.06×), Governor of Michigan (10.52×), Wok (8.99×), and Lahaina, Hawaii (24.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Racket (sports equipment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.