Rascasse Audience Intelligence

Racket (sports equipment) Audience in United States

A data profile of the people who buy, follow and care about Racket (sports equipment) in United States — modelled from more than twelve digital signal sources. Racket (sports equipment) has an estimated audience of 3,525,150 people in United States.

#4641among Topic in United States#785in Sports

The average Racket (sports equipment) fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Winter Olympic Games, Badminton, The Championships, Wimbledon, with strongest over-indexing on Winter Olympic Games (22.77× the country average).

Demographically, the Racket (sports equipment) audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Racket (sports equipment) fan in United States is more male, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for Winter Olympic Games.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Racket (sports equipment) profile in United States.

Audience size
3.5M
in United States
Gender
41.2%♀
58.8% male
Age
39.8
average years
Country rank
#8958
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Racket (sports equipment) fans

41.2% are female, 58.8% are male, average age 39.8.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Racket (sports equipment) audience in United States
MetricValue
Female41.2%
Male58.8%
Average age39.8
Estimated audience size3,525,150
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Racket (sports equipment) audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Racket (sports equipment) audience comes from United States.

Worldwide audience distribution share by country for Racket (sports equipment)
CountryShare
United States14.6%
Italy9.6%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Racket (sports equipment) audience in United States is strongest.

Fig. 05

Top regions by affinity

Racket (sports equipment) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~90K1.71×
02Massachusetts~100K1.41×
03New York~300K1.39×
04California~500K1.28×
05Washington~90K1.21×
06New Jersey~100K1.20×
07Washington, District of Columbia~10K1.19×
08Connecticut~40K1.18×
09Maryland~70K1.17×
10Florida~300K1.15×
11Illinois~100K1.10×
12Texas~300K1.09×
13Rhode Island~10K1.08×
14Virginia~90K1.07×
15Georgia~100K1.06×
16Missouri~60K1.03×
17Hawaii~20K1.03×
18Oregon~40K1.02×
19Pennsylvania~100K1.01×
20Mississippi~30K1.01×
21Louisiana~50K1.00×
22Vermont~6K1.00×
23Nebraska~20K0.99×
24Tennessee~70K0.98×
25Indiana~60K0.98×
26North Carolina~100K0.97×
27Kansas~30K0.97×
28Delaware~9K0.97×
29Arizona~70K0.96×
30Alabama~50K0.96×
31Utah~30K0.95×
32Arkansas~30K0.95×
33South Carolina~50K0.94×
34Alaska~7K0.94×
35Maine~10K0.93×
36Michigan~90K0.92×
37Colorado~50K0.92×
38Montana~9K0.92×
39New Hampshire~10K0.89×
40North Dakota~6K0.89×
41Kentucky~40K0.88×
42Nevada~30K0.88×
43Iowa~30K0.88×
44Ohio~90K0.87×
45Wisconsin~50K0.87×
46Oklahoma~30K0.87×
47New Mexico~20K0.87×
48West Virginia~10K0.86×
49South Dakota~7K0.86×
50Idaho~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Racket (sports equipment), United States
0.83×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Racket (sports equipment) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Racket (sports equipment) audience
#·InterestCategoryAffinity×
01Roland GarrosSports31.73×
02Tennis ExpressShopping27.04×
03Rafael NadalSports25.04×
04Tennis ChannelSports25.01×
05BadmintonSports23.34×
06Winter Olympic GamesSports22.77×
07The Championships, WimbledonSports20.00×
08Roger FedererSports19.78×
09Alexander ZverevSports15.25×
10Davis CupSports10.41×
11Serena WilliamsSports8.99×
12Australian OpenSports8.54×
13Jean Paul GaultierFashion & Accessoires8.31×
14US Open (tennis)Sports7.95×
15GymnasticsSports5.04×
16TennisSports3.50×
17Masters TournamentSports3.05×
18Golf ChannelSports2.75×
19Planet FitnessSports2.54×
20FIFA World CupSports1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Racket (sports equipment) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Racket (sports equipment) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.46×
Convenience OrientationPREMIUM1.43×
Risk AppetiteTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Racket (sports equipment) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
DIY MentalityTHRILL0.79×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Racket (sports equipment) have in United States?

Racket (sports equipment) has an estimated audience of 3,525,150 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Racket (sports equipment) fans?

41.2% of Racket (sports equipment) fans are female, 58.8% are male, with an average age of 39.8 years.

03

Which brands do Racket (sports equipment) fans like most?

Racket (sports equipment) fans show strongest brand affinity for Winter Olympic Games (22.77×), Badminton (23.34×), and The Championships, Wimbledon (20×) over the country average.

04

Where do Racket (sports equipment) fans live in United States?

Racket (sports equipment) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Racket (sports equipment) fans also like?

Beyond Racket (sports equipment) itself, the audience over-indexes on Badminton (23.34×), The Championships, Wimbledon (20×), Roland Garros (31.73×), and Tennis Channel (25.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Racket (sports equipment) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Racket (sports equipment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →