Rascasse Audience Intelligence

Racket (sports equipment) Audience in Germany

A data profile of the people who buy, follow and care about Racket (sports equipment) in Germany — modelled from more than twelve digital signal sources. Racket (sports equipment) has an estimated audience of 1,183,654 people in Germany.

#2814among Topic in Germany#460in Sports

The average Racket (sports equipment) fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Zverev, The Championships, Wimbledon, Transfermarkt, with strongest over-indexing on Alexander Zverev (8.11× the country average).

Demographically, the Racket (sports equipment) audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Racket (sports equipment) fan in Germany is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alexander Zverev.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Racket (sports equipment) profile in Germany.

Audience size
1.2M
in Germany
Gender
33.3%♀
66.7% male
Age
40.5
average years
Country rank
#5591
Topic in Germany
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Racket (sports equipment) fans

33.3% are female, 66.7% are male, average age 40.5.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Racket (sports equipment) audience in Germany
MetricValue
Female33.3%
Male66.7%
Average age40.5
Estimated audience size1,183,654
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Racket (sports equipment) audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4924%
50+19%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Racket (sports equipment) audience comes from Germany.

Worldwide audience distribution share by country for Racket (sports equipment)
CountryShare
United States14.6%
Italy9.6%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Racket (sports equipment) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Racket (sports equipment) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.71×
02Hessen~100K1.33×
03Hamburg~30K1.22×
04Baden-Württemberg~200K1.09×
05Bayern~200K1.06×
06Sachsen-Anhalt~30K1.04×
07Nordrhein-Westfalen~300K1.01×
08Schleswig-Holstein~40K0.96×
09Sachsen~60K0.95×
10Bremen~10K0.95×
11Niedersachsen~100K0.93×
12Rheinland-Pfalz~50K0.92×
13Saarland~10K0.91×
14Brandenburg~30K0.88×
15Mecklenburg-Vorpommern~20K0.84×
16Thüringen~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Racket (sports equipment), Germany
0.83×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Racket (sports equipment) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Racket (sports equipment) audience
#·InterestCategoryAffinity×
01Rafael NadalSports20.96×
02Hilary SwankMovies & TV18.85×
03The Championships, WimbledonSports15.31×
04Roger FedererSports13.67×
05Serena WilliamsSports13.13×
06Steffi GrafSports10.76×
07Australian OpenSports10.48×
08PGA TourSports9.45×
09Winter Olympic GamesSports9.05×
10Alexander ZverevSports8.11×
11Gillian AndersonMovies & TV8.04×
12BadmintonSports7.79×
13US Open (tennis)Sports7.68×
14TransfermarktSports6.01×
15Ornamental plantHome & Garden5.49×
16Boris BeckerSports5.25×
17GymnasticsSports3.37×
18SportschauSports2.73×
19TagesschauMovies & TV2.23×
20SV Werder BremenSports2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Racket (sports equipment) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Racket (sports equipment) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.48×
IndulgenceJOY1.31×
Quality AwarenessPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Racket (sports equipment) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
CreativityOPEN0.68×
ExtroversionTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Racket (sports equipment) have in Germany?

Racket (sports equipment) has an estimated audience of 1,183,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Racket (sports equipment) fans?

33.3% of Racket (sports equipment) fans are female, 66.7% are male, with an average age of 40.5 years.

03

Which brands do Racket (sports equipment) fans like most?

Racket (sports equipment) fans show strongest brand affinity for Alexander Zverev (8.11×), The Championships, Wimbledon (15.31×), and Transfermarkt (6.01×) over the country average.

04

Where do Racket (sports equipment) fans live in Germany?

Racket (sports equipment) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Racket (sports equipment) fans also like?

Beyond Racket (sports equipment) itself, the audience over-indexes on The Championships, Wimbledon (15.31×), Transfermarkt (6.01×), PGA Tour (9.45×), and Rafael Nadal (20.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Racket (sports equipment) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Racket (sports equipment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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