Racket (sports equipment) Audience in Germany
Racket (sports equipment) has an estimated audience of 1,183,654 people in Germany. 33.3% are female, 66.7% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Litter box, Home construction, Peschici, Unique Gifts.
The average Racket (sports equipment) fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Litter box, Home construction, with strongest over-indexing on Progressive rock (3.65× the country average). Demographically, the Racket (sports equipment) audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Racket (sports equipment) fans
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 40.5 |
| Estimated audience size | 1,183,654 |
Audience persona
The typical Racket (sports equipment) fan in Germany is more male, around 40.5 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,479 | 1.01× |
| Bayern | 201,539 | 1.06× |
| Baden-Württemberg | 179,346 | 1.11× |
| Hessen | 126,341 | 1.4× |
| Niedersachsen | 108,188 | 0.94× |
| Berlin | 82,144 | 1.55× |
| Sachsen | 58,297 | 1× |
| Rheinland-Pfalz | 49,970 | 0.84× |
| Schleswig-Holstein | 41,212 | 0.97× |
| Sachsen-Anhalt | 37,529 | 1.22× |
| Hamburg | 33,378 | 1.25× |
| Brandenburg | 31,556 | 0.86× |
| Thüringen | 19,918 | 0.66× |
| Mecklenburg-Vorpommern | 14,972 | 0.66× |
| Saarland | 10,148 | 0.7× |
| Bremen | 7,635 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.65× | Music & Radio |
| Litter box | 2.38× | Pets & Animals |
| Home construction | 1.69× | Home & Garden |
| Peschici | 16.03× | Travel & Leisure |
| Unique Gifts | 1.6× | Shopping |
| Birthday Gifts | 1.57× | Kids & Family |
| Medieval fantasy | 9.75× | Literature |
| Natural rubber | 2.01× | Cars & Mobility |
| Business English | 2.28× | Business & Career |
| Marcus Berg | 17.91× | Sports |
| The Equalizer | 3.4× | Movies & TV |
| Carrie (novel) | 3.77× | Literature |
| Graham Greene (actor) | 2.56× | |
| Violet Chachki | 17.12× | Movies & TV |
| Noodle (Gorillaz) | 1.86× | Music & Radio |
| Chalkidiki | 2.39× | Travel & Leisure |
| Hebe | 2.61× | Home & Garden |
| Faberlic | 20× | Beauty & Wellness |
| Graham Greene | 2.4× | Literature |
| Stamp collecting | 2.74× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.57 |
| Early Adopter Mentality | POWER | 1.51 |
| Sustainability | BALANCE | 1.46 |
| Quality Awareness | PREMIUM | 1.39 |
| Indulgence | JOY | 1.34 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Italy | 9.6% |
| France | 6.5% |
See Racket (sports equipment) audiences in other countries
- Racket (sports equipment) — United States
- Racket (sports equipment) — United Kingdom
- Racket (sports equipment) — France
- Racket (sports equipment) — Italy
- Racket (sports equipment) — Spain
- Racket (sports equipment) — Brazil
- Racket (sports equipment) — Japan
- Racket (sports equipment) — South Korea
- Racket (sports equipment) — India
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Racket (sports equipment) have in Germany?
Racket (sports equipment) has an estimated audience of 1,183,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Racket (sports equipment) fans?
33.3% of Racket (sports equipment) fans are female, 66.7% are male, with an average age of 40.5 years.
Which brands do Racket (sports equipment) fans like most?
Racket (sports equipment) fans show strongest brand affinity for Progressive rock (3.65×), Litter box (2.38×), and Home construction (1.69×) over the country average.
Where do Racket (sports equipment) fans live in Germany?
Racket (sports equipment) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 262,479), Bayern (reach 201,539), and Baden-Württemberg (reach 179,346). These three regions account for the largest share of the active audience.
What other brands do Racket (sports equipment) fans also like?
Beyond Racket (sports equipment) itself, the audience over-indexes on Litter box (2.38×), Home construction (1.69×), Peschici (16.03×), and Unique Gifts (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Racket (sports equipment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.