USA Cycling Audience in United States

USA Cycling logo

USA Cycling has an estimated audience of 674,825 people in United States. 23.4% are female, 76.6% are male, average age 43.7. Top regions: California, Colorado, Texas. Top brand affinities: Shimano, Peter Sagan, Bicycle helmet, Ski resort, Single track (mountain biking).

The average USA Cycling fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, Texas. Top brand affinities include Shimano, Peter Sagan, Bicycle helmet, with strongest over-indexing on Shimano (52.63× the country average). Demographically, the USA Cycling audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party

Demographics of USA Cycling fans

Demographic split for USA Cycling audience in United States
MetricValue
Female23.4%
Male76.6%
Average age43.7
Estimated audience size674,825

Audience persona

The typical USA Cycling fan in United States is more male, around 43.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Shimano.

Top regions in United States

Top regions ranked by reach for USA Cycling in United States
RegionReachAffinity
California58,3440.79×
Colorado40,2873.79×
Texas28,2550.49×
North Carolina23,3371.15×
New York22,2520.59×
Florida21,3890.47×
Pennsylvania20,1700.89×
Virginia19,3241.18×
Georgia16,4510.79×
Illinois15,9680.71×
Wisconsin13,7511.35×
Utah13,7262.27×
Washington13,7031.01×
Arizona12,6380.92×
Maryland11,8451.02×
Ohio11,4020.55×
Tennessee11,2590.83×
Indiana11,2070.91×
New Jersey11,1550.65×
Michigan11,0110.62×
Massachusetts10,8800.82×
Arkansas10,3571.86×
Minnesota9,2250.95×
West Virginia8,7702.79×
Missouri8,2550.76×
South Carolina7,3980.73×
Connecticut6,6980.99×
Kentucky6,3700.75×
Iowa6,2421.12×
Oklahoma6,1730.82×
Oregon6,0270.78×
Alabama5,1380.55×
Idaho4,7861.41×
Kansas3,9450.74×
New Mexico3,8851.15×
Vermont3,8773.27×
Nevada3,7360.57×
Montana3,3691.8×
New Hampshire2,6751.01×
Washington, District of Columbia2,6081.29×
Nebraska2,2060.65×
Louisiana2,1470.25×
Maine1,4940.62×
Rhode Island1,4500.68×
Mississippi1,3800.25×
Hawaii1,2560.43×
Wyoming1,1061.11×
Delaware8930.48×
Alaska7960.55×
South Dakota6850.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USA Cycling audience
BrandAffinityCategory
Shimano52.63×Cars & Mobility
Peter Sagan244.6×Sports
Bicycle helmet57.62×Cars & Mobility
Ski resort8.75×Travel & Leisure
Single track (mountain biking)25.96×Sports
Sidney Crosby20.25×Sports
Planet Fitness3.8×Sports
FIFA World Cup3.7×Sports
Wayne Gretzky17.05×Sports
Connor McDavid20.55×Sports
Texas Longhorns baseball20.9×Sports
Patagonia6.27×Fashion & Accessoires
Bass guitar3.59×Music & Radio
Garmin9.45×Technology & Electronics
Indoor cycling9.59×Sports
Houston Astros5.32×Sports
AutoZone2.52×Cars & Mobility
Air Jordan6.07×Fashion & Accessoires
Nail salon4.52×Beauty & Wellness
Diaper bag3.84×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USA Cycling audience
TraitClusterScore
Luxury OrientationPREMIUM1.66
Sports ActivityPOWER1.65
LGBTQ+ IdentityOPEN1.52
Risk AppetiteTHRILL1.51
SustainabilityBALANCE1.49
Early Adopter MentalityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for USA Cycling
CountryShare
United States90.2%
United Kingdom1.0%
Italy1.0%

See USA Cycling audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does USA Cycling have in United States?

USA Cycling has an estimated audience of 674,825 people in United States, concentrated in California and Colorado.

What is the gender split and age of USA Cycling fans?

23.4% of USA Cycling fans are female, 76.6% are male, with an average age of 43.7 years.

Which brands do USA Cycling fans like most?

USA Cycling fans show strongest brand affinity for Shimano (52.63×), Peter Sagan (244.6×), and Bicycle helmet (57.62×) over the country average.

Where do USA Cycling fans live in United States?

USA Cycling fans in United States are most concentrated in California (reach 58,344), Colorado (reach 40,287), and Texas (reach 28,255). These three regions account for the largest share of the active audience.

What other brands do USA Cycling fans also like?

Beyond USA Cycling itself, the audience over-indexes on Peter Sagan (244.6×), Bicycle helmet (57.62×), Ski resort (8.75×), and Single track (mountain biking) (25.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.