Rascasse Audience Intelligence

USA Cycling Audience in United States

A data profile of the people who buy, follow and care about USA Cycling in United States — modelled from more than twelve digital signal sources. USA Cycling has an estimated audience of 676,882 people in United States.

#317among NGO / Political Party in United States#2908in Sports

The average USA Cycling fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Colorado, Texas.

Top brand affinities include Bicycle helmet, Shimano, Peter Sagan, with strongest over-indexing on Bicycle helmet (91.46× the country average).

Demographically, the USA Cycling audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USA Cycling fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Bicycle helmet.

Category: Sports · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USA Cycling profile in United States.

Audience size
677K
in United States
Gender
23.4%♀
76.6% male
Age
43.7
average years
Country rank
#30523
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USA Cycling fans

23.4% are female, 76.6% are male, average age 43.7.

Fig. 02

Gender split

23.4%
Female
76.6%
Male
Demographic split for USA Cycling audience in United States
MetricValue
Female23.4%
Male76.6%
Average age43.7
Estimated audience size676,882
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the USA Cycling audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

90.3%

of the worldwide USA Cycling audience comes from United States.

Worldwide audience distribution share by country for USA Cycling
CountryShare
United States90.3%
United Kingdom1.0%
Italy1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USA Cycling audience in United States is strongest.

Fig. 05

Top regions by affinity

USA Cycling fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~40K3.89×
02Utah~10K2.40×
03Vermont~3K2.26×
04West Virginia~6K2.07×
05Arkansas~10K1.75×
06Wisconsin~20K1.56×
07Montana~3K1.48×
08Idaho~5K1.35×
09Virginia~20K1.26×
10Washington, District of Columbia~3K1.24×
11North Carolina~20K1.05×
12New Mexico~4K1.05×
13New Hampshire~3K1.05×
14Connecticut~7K1.02×
15Maryland~10K1.00×
16Iowa~6K1.00×
17Washington~10K0.98×
18Oklahoma~7K0.98×
19Indiana~10K0.95×
20Minnesota~9K0.95×
21Arizona~10K0.93×
22Alaska~1K0.91×
23Pennsylvania~20K0.89×
24Rhode Island~2K0.89×
25North Dakota~1K0.89×
26South Dakota~1K0.88×
27Kansas~5K0.87×
28Maine~2K0.87×
29Delaware~2K0.85×
30Tennessee~10K0.84×
31Oregon~7K0.84×
32Massachusetts~10K0.82×
33Kentucky~7K0.82×
34Nebraska~3K0.82×
35Hawaii~2K0.81×
36Mississippi~4K0.80×
37Missouri~9K0.79×
38California~60K0.78×
39South Carolina~8K0.78×
40Georgia~20K0.77×
41Nevada~5K0.73×
42Illinois~20K0.71×
43Alabama~7K0.69×
44Louisiana~6K0.69×
45Michigan~10K0.68×
46Ohio~10K0.66×
47New Jersey~10K0.65×
48New York~20K0.60×
49Florida~20K0.52×
50Texas~30K0.51×
Fig. 06

Affinity by region

Affinity by region — USA Cycling, United States
0.51×1.00×3.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USA Cycling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USA Cycling audience
#·InterestCategoryAffinity×
01Peter SaganSports187.50×
02Bicycle helmetCars & Mobility91.46×
03ShimanoCars & Mobility66.40×
04Single track (mountain biking)Sports29.35×
05Ineos GrenadiersSports15.48×
06Ski resortTravel & Leisure10.82×
07Sidney CrosbySports10.50×
08GarminTechnology & Electronics8.97×
09Max VerstappenSports8.85×
10Extreme sportSports6.88×
11FlightAwareTravel & Leisure6.79×
12Frozen foodFood & Beverages6.31×
13PatagoniaFashion & Accessoires5.32×
14Sustainable energyHome & Garden4.89×
15CyclingSports4.50×
16Renewable energyBusiness & Career4.00×
17BicycleCars & Mobility3.86×
18FedExBusiness & Career3.29×
19SupermarketShopping2.97×
20Planet FitnessSports2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USA Cycling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USA Cycling audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.89×
Risk AppetiteTHRILL2.68×
IndulgenceJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USA Cycling audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.90×
TraditionCONSERVATISM0.90×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USA Cycling have in United States?

USA Cycling has an estimated audience of 676,882 people in United States, concentrated in California and Colorado.

02

What is the gender split and age of USA Cycling fans?

23.4% of USA Cycling fans are female, 76.6% are male, with an average age of 43.7 years.

03

Which brands do USA Cycling fans like most?

USA Cycling fans show strongest brand affinity for Bicycle helmet (91.46×), Shimano (66.4×), and Peter Sagan (187.5×) over the country average.

04

Where do USA Cycling fans live in United States?

USA Cycling fans in United States are most concentrated in California (reach ~60K), Colorado (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do USA Cycling fans also like?

Beyond USA Cycling itself, the audience over-indexes on Shimano (66.4×), Peter Sagan (187.5×), Ski resort (10.82×), and Single track (mountain biking) (29.35×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See USA Cycling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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