Freeskiing Audience in Germany
Freeskiing has an estimated audience of 550,204 people in Germany. 47.4% are female, 52.6% are male, average age 35.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: ORTOVOX, Ski mountaineering, Alpine skiing, Ski resort, Mountain biking.
The average Freeskiing fan in Germany is 35.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include ORTOVOX, Ski mountaineering, Alpine skiing, with strongest over-indexing on ORTOVOX (40.11× the country average). Demographically, the Freeskiing audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Freeskiing fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 35.2 |
| Estimated audience size | 550,204 |
Audience persona
The typical Freeskiing fan in Germany is balanced, around 35.2 years old, with strong Travelling tendencies and a notable affinity for ORTOVOX.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 226,959 | 2.57× |
| Baden-Württemberg | 86,368 | 1.15× |
| Nordrhein-Westfalen | 75,028 | 0.62× |
| Hessen | 34,982 | 0.83× |
| Sachsen | 34,124 | 1.26× |
| Niedersachsen | 22,716 | 0.43× |
| Rheinland-Pfalz | 18,031 | 0.65× |
| Berlin | 16,028 | 0.65× |
| Thüringen | 15,524 | 1.11× |
| Brandenburg | 14,848 | 0.87× |
| Sachsen-Anhalt | 10,837 | 0.76× |
| Schleswig-Holstein | 10,424 | 0.53× |
| Mecklenburg-Vorpommern | 9,117 | 0.87× |
| Saarland | 8,651 | 1.28× |
| Bremen | 8,489 | 1.8× |
| Hamburg | 7,621 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ORTOVOX | 40.11× | Fashion & Accessoires |
| Ski mountaineering | 11.26× | Sports |
| Alpine skiing | 6.67× | Sports |
| Ski resort | 7.08× | Travel & Leisure |
| Mountain biking | 5.84× | Sports |
| Red Bull Records | 13.35× | Music & Radio |
| Ski touring | 8.77× | Sports |
| IHF World Men's Handball Championship | 4.17× | Sports |
| Freeride World Tour | 29.02× | Sports |
| Rodeo | 7.15× | Sports |
| Spiegel Online | 2.4× | News |
| Livemusic | 3.52× | Music & Radio |
| Backpacking (travel) | 4.25× | Travel & Leisure |
| Travel Blogger | 6.6× | Travel & Leisure |
| Outdoors | 3.98× | Travel & Leisure |
| Do it yourself (DIY) | 2.03× | Home & Garden |
| Stefan Zweig | 13.81× | Literature |
| Mountaineering | 5.55× | Sports |
| Natural foods | 3.85× | Food & Beverages |
| Extreme sport | 3.43× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.04 |
| Sports Activity | POWER | 1.98 |
| Sustainability | BALANCE | 1.84 |
| Risk Appetite | THRILL | 1.79 |
| DIY Mentality | THRILL | 1.59 |
| Luxury Orientation | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Germany | 8.5% |
| Japan | 8.2% |
See Freeskiing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Freeskiing have in Germany?
Freeskiing has an estimated audience of 550,204 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Freeskiing fans?
47.4% of Freeskiing fans are female, 52.6% are male, with an average age of 35.2 years.
Which brands do Freeskiing fans like most?
Freeskiing fans show strongest brand affinity for ORTOVOX (40.11×), Ski mountaineering (11.26×), and Alpine skiing (6.67×) over the country average.
Where do Freeskiing fans live in Germany?
Freeskiing fans in Germany are most concentrated in Bayern (reach 226,959), Baden-Württemberg (reach 86,368), and Nordrhein-Westfalen (reach 75,028). These three regions account for the largest share of the active audience.
What other brands do Freeskiing fans also like?
Beyond Freeskiing itself, the audience over-indexes on Ski mountaineering (11.26×), Alpine skiing (6.67×), Ski resort (7.08×), and Mountain biking (5.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freeskiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.