A data profile of the people who buy, follow and care about Community issues in United Kingdom — modelled from more than twelve digital signal sources. Community issues has an estimated audience of 6,852,423 people in United Kingdom.
The average Community issues fan in United Kingdom is 46.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Volunteering, Wikipedia, Hobby, with strongest over-indexing on Volunteering (3.18× the country average).
Demographically, the Community issues audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Community issues fan in United Kingdom is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Community issues profile in United Kingdom.
61.6% are female, 38.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 46.5 |
| Estimated audience size | 6,852,423 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Community issues audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 5.6% |
| Italy | 4.4% |
Where the Community issues audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~600K | 1.05× | |
| 02 | Northern Ireland | ~200K | 1.05× | |
| 03 | East Midlands | ~500K | 1.03× | |
| 04 | Wales | ~400K | 1.03× | |
| 05 | North East | ~300K | 1.03× | |
| 06 | West Midlands | ~300K | 1.00× | |
| 07 | Yorkshire and the Humber | ~500K | 0.99× | |
| 08 | South East | ~900K | 0.98× | |
| 09 | East of England | ~600K | 0.97× | |
| 10 | Scotland | ~600K | 0.96× | |
| 11 | North West | ~700K | 0.95× | |
| 12 | England | ~4.5M | 0.70× |
The strongest cross-interests of the Community issues audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 3.18× | ||
| 02 | Wikipedia | Internet & Social Media | 3.16× | ||
| 03 | Adoption | Kids & Family | 2.87× | ||
| 04 | Risk management | Business & Career | 2.61× | ||
| 05 | Philanthropy | Arts & Culture | 2.58× | ||
| 06 | Esso | Cars & Mobility | 2.29× | ||
| 07 | Satire | Literature | 2.26× | ||
| 08 | Refrigerator | Home & Garden | 2.19× | ||
| 09 | Mobile home | Cars & Mobility | 2.03× | ||
| 10 | Mother's Day | Kids & Family | 2.02× | ||
| 11 | Hobby | Home & Garden | 1.94× | ||
| 12 | Activism | Politics & Society | 1.89× | ||
| 13 | Internet & Social Media | 1.80× | |||
| 14 | Distilled beverage | Food & Beverages | 1.75× | ||
| 15 | Betfair | Games | 1.71× | ||
| 16 | William Hill (bookmaker) | Games | 1.70× | ||
| 17 | Aldi | Shopping | 1.67× | ||
| 18 | Nonprofit organization | Politics & Society | 1.64× | ||
| 19 | Kitchen | Home & Garden | 1.58× | ||
| 20 | Politics | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.15× | |
| Sustainability | BALANCE | 1.34× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.88× |
Community issues has an estimated audience of 6,852,423 people in United Kingdom, concentrated in England and South East.
61.6% of Community issues fans are female, 38.4% are male, with an average age of 46.5 years.
Community issues fans show strongest brand affinity for Volunteering (3.18×), Wikipedia (3.16×), and Hobby (1.94×) over the country average.
Community issues fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and North West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Community issues itself, the audience over-indexes on Wikipedia (3.16×), Hobby (1.94×), Philanthropy (2.58×), and Kitchen (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Community issues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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