A data profile of the people who buy, follow and care about Community issues in Spain — modelled from more than twelve digital signal sources. Community issues has an estimated audience of 2,389,321 people in Spain.
Community issues has an estimated audience of 2,389,321 people in Spain. 59.6% are female, 40.4% are male, average age 47.1. Top brand affinities: Volunteering, Nonprofit organization, IBEX 35, Charitable organization, Caixabank.
Top brand affinities include Volunteering, Nonprofit organization, IBEX 35, with strongest over-indexing on Volunteering (5.46× the country average).
Demographically, the Community issues audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Community issues fan in Spain is more female, around 47.1 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Community issues profile in Spain.
59.6% are female, 40.4% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 47.1 |
| Estimated audience size | 2,389,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Community issues audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 5.6% |
| Italy | 4.4% |
The strongest cross-interests of the Community issues audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muslim holidays | Politics & Society | 6.90× | ||
| 02 | Volunteering | Politics & Society | 5.46× | ||
| 03 | Local news | News | 4.72× | ||
| 04 | Philanthropy | Arts & Culture | 3.92× | ||
| 05 | Charitable organization | Politics & Society | 3.18× | ||
| 06 | Nonprofit organization | Politics & Society | 2.99× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 2.97× | ||
| 08 | Social change | Politics & Society | 2.69× | ||
| 09 | Activism | Politics & Society | 2.60× | ||
| 10 | Political science | Business & Career | 2.52× | ||
| 11 | Sustainable energy | Home & Garden | 2.48× | ||
| 12 | Hair conditioner | Beauty & Wellness | 2.46× | ||
| 13 | Real property | Home & Garden | 2.19× | ||
| 14 | Caixabank | Business & Career | 2.04× | ||
| 15 | Charity and causes | Business & Career | 1.96× | ||
| 16 | Renewable energy | Business & Career | 1.93× | ||
| 17 | Innovation | Business & Career | 1.90× | ||
| 18 | IBEX 35 | Business & Career | 1.87× | ||
| 19 | Travel website | Travel & Leisure | 1.82× | ||
| 20 | Wikipedia | Internet & Social Media | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.57× | |
| Individualism | JOY | 1.95× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Design Affinity | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Community issues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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