A data profile of the people who buy, follow and care about Community issues in Brazil — modelled from more than twelve digital signal sources. Community issues has an estimated audience of 4,632,747 people in Brazil.
Community issues has an estimated audience of 4,632,747 people in Brazil. 61.8% are female, 38.2% are male, average age 43.9. Top brand affinities: Instagram, Rock music, Country music, Preta Gil, MSN.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.6× the country average).
Demographically, the Community issues audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Community issues fan in Brazil is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Community issues profile in Brazil.
61.8% are female, 38.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 43.9 |
| Estimated audience size | 4,632,747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Community issues audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 5.6% |
| Italy | 4.4% |
The strongest cross-interests of the Community issues audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maria Bethânia | Music & Radio | 2.64× | ||
| 02 | Minivans | Cars & Mobility | 2.22× | ||
| 03 | MSN | News | 2.12× | ||
| 04 | Nonprofit organization | Politics & Society | 2.02× | ||
| 05 | Charitable organization | Politics & Society | 1.95× | ||
| 06 | Petrobras | Cars & Mobility | 1.93× | ||
| 07 | Activism | Politics & Society | 1.84× | ||
| 08 | Spanish language | Politics & Society | 1.80× | ||
| 09 | Rock music | Music & Radio | 1.72× | ||
| 10 | Preta Gil | Music & Radio | 1.70× | ||
| 11 | Online food ordering | Food & Beverages | 1.68× | ||
| 12 | Pop music | Music & Radio | 1.67× | ||
| 13 | Enel | Home & Garden | 1.67× | ||
| 14 | Country music | Music & Radio | 1.62× | ||
| 15 | Internet & Social Media | 1.60× | |||
| 16 | Drawing | Home & Garden | 1.60× | ||
| 17 | Localiza | Cars & Mobility | 1.58× | ||
| 18 | Hip hop music | Music & Radio | 1.57× | ||
| 19 | Michael Jackson | Music & Radio | 1.55× | ||
| 20 | Medicine | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.71× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Community issues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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