A data profile of the people who buy, follow and care about Limerick Leader in Ireland — modelled from more than twelve digital signal sources. Limerick Leader has an estimated audience of 1,036,495 people in Ireland.
Limerick Leader has an estimated audience of 1,036,495 people in Ireland. 63.5% are female, 36.5% are male, average age 42.8. Top brand affinities: Costa Coffee, Racing Post, Garden centre, NBA playoffs, Belgium.
Top brand affinities include Costa Coffee, Racing Post, Garden centre, with strongest over-indexing on Costa Coffee (4.49× the country average).
Demographically, the Limerick Leader audience skews more female with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
The typical Limerick Leader fan in Ireland is more female, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Costa Coffee.
The key figures that characterise the Limerick Leader profile in Ireland.
63.5% are female, 36.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 42.8 |
| Estimated audience size | 1,036,495 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 24% |
of the worldwide Limerick Leader audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 91.0% |
| United Kingdom | 4.5% |
| United States | 1.7% |
The strongest cross-interests of the Limerick Leader audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hilton Worldwide | Travel & Leisure | 5.02× | ||
| 02 | Costa Coffee | Food & Beverages | 4.49× | ||
| 03 | Stanley Cup | Sports | 4.36× | ||
| 04 | Sicily | Travel & Leisure | 4.18× | ||
| 05 | Belgium | Travel & Leisure | 3.89× | ||
| 06 | NBA playoffs | Sports | 3.14× | ||
| 07 | Aquarium | Pets & Animals | 2.80× | ||
| 08 | NBA Finals | Sports | 2.68× | ||
| 09 | Malta | Travel & Leisure | 2.49× | ||
| 10 | Twitch | Games | 2.00× | ||
| 11 | Fertilizer | Home & Garden | 1.85× | ||
| 12 | Rome | Travel & Leisure | 1.76× | ||
| 13 | Racing Post | Sports | 1.70× | ||
| 14 | Vue Cinemas | Movies & TV | 1.68× | ||
| 15 | Garden centre | Home & Garden | 1.64× | ||
| 16 | Hardware store | Home & Garden | 1.56× | ||
| 17 | Photovoltaics | Home & Garden | 1.56× | ||
| 18 | Cider | Food & Beverages | 1.55× | ||
| 19 | Convenience store | Food & Beverages | 1.52× | ||
| 20 | Ryder Cup | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.27× | |
| Urban Lifestyle | OPEN | 1.26× | |
| Tradition | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Extroversion | THRILL | 0.79× | |
| Luxury Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Limerick Leader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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