A data profile of the people who buy, follow and care about Sporting Life (British newspaper) in Ireland — modelled from more than twelve digital signal sources. Sporting Life (British newspaper) has an estimated audience of 3,247,406 people in Ireland.
Sporting Life (British newspaper) has an estimated audience of 3,247,406 people in Ireland. 7.7% are female, 92.3% are male, average age 49.1. Top brand affinities: Mixed martial arts, Casino, BBC Sport, Crossword, Dinner.
Top brand affinities include Mixed martial arts, Casino, BBC Sport, with strongest over-indexing on Mixed martial arts (2.44× the country average).
Demographically, the Sporting Life (British newspaper) audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Sports Activity, Family Orientation.
The typical Sporting Life (British newspaper) fan in Ireland is more male, around 49.1 years old, with strong Sports Activity tendencies and a notable affinity for Mixed martial arts.
The key figures that characterise the Sporting Life (British newspaper) profile in Ireland.
7.7% are female, 92.3% are male, average age 49.1.
| Metric | Value |
|---|---|
| Female | 7.7% |
| Male | 92.3% |
| Average age | 49.1 |
| Estimated audience size | 3,247,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 41% |
of the worldwide Sporting Life (British newspaper) audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 46.5% |
| Ireland | 18.6% |
| Macedonia | 12.0% |
The strongest cross-interests of the Sporting Life (British newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BBC Sport | Sports | 3.06× | ||
| 02 | Casino | Games | 2.68× | ||
| 03 | Mixed martial arts | Sports | 2.44× | ||
| 04 | Polo shirt | Fashion & Accessoires | 2.41× | ||
| 05 | Fencing | Sports | 2.12× | ||
| 06 | England national football team | Sports | 2.10× | ||
| 07 | Kia Sportage | Cars & Mobility | 2.09× | ||
| 08 | Karaoke | Music & Radio | 2.09× | ||
| 09 | Massey Ferguson | Cars & Mobility | 2.07× | ||
| 10 | New Zealand | Travel & Leisure | 2.02× | ||
| 11 | Crossword | Games | 2.00× | ||
| 12 | Forestry | Home & Garden | 1.78× | ||
| 13 | Pergola | Home & Garden | 1.77× | ||
| 14 | Rome | Travel & Leisure | 1.72× | ||
| 15 | Log cabin | Home & Garden | 1.65× | ||
| 16 | Dinner | Food & Beverages | 1.60× | ||
| 17 | United Nations | Politics & Society | 1.56× | ||
| 18 | Elon Musk | Business & Career | 1.53× | ||
| 19 | Hot tub | Home & Garden | 1.51× | ||
| 20 | Hong Kong | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.31× | |
| Family Orientation | CONSERVATISM | 1.28× | |
| Mindfulness | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Community Orientation | OPEN | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Sporting Life (British newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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