A data profile of the people who buy, follow and care about PriceRunner in Sweden — modelled from more than twelve digital signal sources. PriceRunner has an estimated audience of 1,183,710 people in Sweden.
PriceRunner has an estimated audience of 1,183,710 people in Sweden. 44.7% are female, 55.3% are male, average age 44.6. Top brand affinities: Elgiganten, Tradera, Sveriges Television, Systembolaget, Tele2.
Top brand affinities include Elgiganten, Tradera, Sveriges Television, with strongest over-indexing on Elgiganten (23.53× the country average).
Demographically, the PriceRunner audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical PriceRunner fan in Sweden is more male, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the PriceRunner profile in Sweden.
44.7% are female, 55.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 44.6 |
| Estimated audience size | 1,183,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide PriceRunner audience comes from Sweden.
| Country | Share |
|---|---|
| Denmark | 44.4% |
| Sweden | 34.3% |
| United Kingdom | 14.9% |
The strongest cross-interests of the PriceRunner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elgiganten | Shopping | 23.53× | ||
| 02 | Real property | Home & Garden | 2.42× | ||
| 03 | Home automation | Technology & Electronics | 2.40× | ||
| 04 | Tradera | Shopping | 2.39× | ||
| 05 | Allsvenskan | Sports | 2.34× | ||
| 06 | Steam | Games | 2.33× | ||
| 07 | Picture book | Literature | 2.25× | ||
| 08 | Hardware store | Home & Garden | 2.17× | ||
| 09 | IFK Göteborg | Sports | 2.03× | ||
| 10 | Tele2 | Technology & Electronics | 1.94× | ||
| 11 | Lego | Kids & Family | 1.84× | ||
| 12 | Vattenfall | Home & Garden | 1.78× | ||
| 13 | Hornbach | Shopping | 1.78× | ||
| 14 | Tesla Motors | Cars & Mobility | 1.75× | ||
| 15 | Discount stores | Shopping | 1.67× | ||
| 16 | Toys | Games | 1.66× | ||
| 17 | Pizza | Food & Beverages | 1.66× | ||
| 18 | Sveriges Television | Technology & Electronics | 1.60× | ||
| 19 | Garden furniture | Home & Garden | 1.57× | ||
| 20 | Systembolaget | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| DIY Mentality | THRILL | 1.37× | |
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Spirituality | BALANCE | 0.83× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for PriceRunner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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