A data profile of the people who buy, follow and care about EBay in Sweden — modelled from more than twelve digital signal sources. EBay has an estimated audience of 1,103,096 people in Sweden.
EBay has an estimated audience of 1,103,096 people in Sweden. 52.8% are female, 47.2% are male, average age 44.5. Top brand affinities: Drill, Tractor, PayPal, Lawn mower, Garden tool.
Top brand affinities include Drill, Tractor, PayPal, with strongest over-indexing on Drill (2.11× the country average).
Demographically, the EBay audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical EBay fan in Sweden is balanced, around 44.5 years old, with strong Social Media Usage tendencies and a notable affinity for Drill.
The key figures that characterise the EBay profile in Sweden.
52.8% are female, 47.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 44.5 |
| Estimated audience size | 1,103,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide EBay audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 31.9% |
| Germany | 7.6% |
| Italy | 7.0% |
The strongest cross-interests of the EBay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gumtree | Home & Garden | 10.11× | ||
| 02 | PayPal | Business & Career | 4.50× | ||
| 03 | Electronic funds transfer | Business & Career | 2.75× | ||
| 04 | Drill | Home & Garden | 2.11× | ||
| 05 | Dekra | Home & Garden | 2.11× | ||
| 06 | Chainsaw | Home & Garden | 2.03× | ||
| 07 | Excavator | Cars & Mobility | 1.97× | ||
| 08 | Agricultural machinery | Cars & Mobility | 1.82× | ||
| 09 | Power tool | Home & Garden | 1.80× | ||
| 10 | Garden tool | Home & Garden | 1.71× | ||
| 11 | Tractor | Cars & Mobility | 1.70× | ||
| 12 | Lawn mower | Home & Garden | 1.64× | ||
| 13 | Forestry | Home & Garden | 1.64× | ||
| 14 | Stainless steel | Home & Garden | 1.62× | ||
| 15 | Fertilizer | Home & Garden | 1.59× | ||
| 16 | Waterproofing | Home & Garden | 1.56× | ||
| 17 | Job interview | Business & Career | 1.56× | ||
| 18 | Hardware store | Home & Garden | 1.55× | ||
| 19 | Solar panel | Home & Garden | 1.53× | ||
| 20 | Sports bra | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.25× | |
| Urban Lifestyle | OPEN | 1.24× | |
| Travelling | THRILL | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.55× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Travelling | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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