Doctolib Audience in Germany
Doctolib has an estimated audience of 3,800,466 people in Germany. 57.5% are female, 42.5% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Health insurance, Nathan Fillion, Adriana Lima, Courteney Cox, Hapag-Lloyd.
The average Doctolib fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Health insurance, Nathan Fillion, Adriana Lima, with strongest over-indexing on Health insurance (16.6× the country average). Demographically, the Doctolib audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Doctolib fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 39.6 |
| Estimated audience size | 3,800,466 |
Audience persona
The typical Doctolib fan in Germany is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Health insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,285,444 | 1.55× |
| Bayern | 625,839 | 1.02× |
| Berlin | 471,919 | 2.78× |
| Baden-Württemberg | 360,127 | 0.69× |
| Niedersachsen | 338,706 | 0.92× |
| Hessen | 285,492 | 0.99× |
| Rheinland-Pfalz | 193,037 | 1.01× |
| Brandenburg | 160,686 | 1.36× |
| Schleswig-Holstein | 144,814 | 1.06× |
| Hamburg | 136,142 | 1.59× |
| Sachsen | 92,342 | 0.5× |
| Sachsen-Anhalt | 42,148 | 0.43× |
| Bremen | 32,345 | 1× |
| Thüringen | 26,449 | 0.27× |
| Mecklenburg-Vorpommern | 24,628 | 0.34× |
| Saarland | 23,344 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health insurance | 16.6× | Business & Career |
| Nathan Fillion | 19.13× | Movies & TV |
| Adriana Lima | 17.99× | Fashion & Accessoires |
| Courteney Cox | 18.17× | Movies & TV |
| Hapag-Lloyd | 17.66× | Travel & Leisure |
| Vacation rental | 5.87× | Travel & Leisure |
| Dirk Nowitzki | 17.71× | Sports |
| Jotex | 26.79× | Shopping |
| Yann Sommer | 17.47× | Sports |
| Joel Kinnaman | 19.2× | Movies & TV |
| tom waits | 20.49× | Movies & TV |
| General practitioner | 10.15× | Health |
| Western Union | 3.8× | Business & Career |
| Tagesschau | 1.75× | Movies & TV |
| Kate McKinnon | 21.72× | Movies & TV |
| Ark: Survival Evolved | 24.9× | Games |
| Within Temptation | 17.03× | Music & Radio |
| Schandmaul | 17.06× | Music & Radio |
| Gary Moore | 19.66× | Music & Radio |
| Vacations | 2.23× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.61 |
| Family Orientation | CONSERVATISM | 1.42 |
| Career Orientation | POWER | 1.32 |
| Travelling | THRILL | 1.26 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 79.0% |
| Germany | 14.4% |
| Italy | 3.3% |
See Doctolib audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Doctolib have in Germany?
Doctolib has an estimated audience of 3,800,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Doctolib fans?
57.5% of Doctolib fans are female, 42.5% are male, with an average age of 39.6 years.
Which brands do Doctolib fans like most?
Doctolib fans show strongest brand affinity for Health insurance (16.6×), Nathan Fillion (19.13×), and Adriana Lima (17.99×) over the country average.
Where do Doctolib fans live in Germany?
Doctolib fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,285,444), Bayern (reach 625,839), and Berlin (reach 471,919). These three regions account for the largest share of the active audience.
What other brands do Doctolib fans also like?
Beyond Doctolib itself, the audience over-indexes on Nathan Fillion (19.13×), Adriana Lima (17.99×), Courteney Cox (18.17×), and Hapag-Lloyd (17.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Doctolib. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.