Doctolib Target Market in Germany
A data profile of the people who buy, follow and care about Doctolib in Germany — modelled from more than twelve digital signal sources. Doctolib has an estimated audience of 4,314,491 people in Germany.
The average Doctolib fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.
Top brand affinities include Health insurance, General practitioner, Tagesschau, with strongest over-indexing on Health insurance (22.85× the country average).
Demographically, the Doctolib audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Doctolib fan in Germany is more female, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Health insurance.
At a glance
The key figures that characterise the Doctolib profile in Germany.
Search interest · 12-month trend
Customer demographics of Doctolib
59.6% are female, 40.4% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 41.2 |
| Estimated audience size | 4,314,491 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 22% |
Geography
Where the Doctolib audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~500K | 2.50× | |
| 02 | Hamburg | ~100K | 1.54× | |
| 03 | Nordrhein-Westfalen | ~1.5M | 1.51× | |
| 04 | Brandenburg | ~200K | 1.34× | |
| 05 | Schleswig-Holstein | ~200K | 1.05× | |
| 06 | Bremen | ~40K | 1.05× | |
| 07 | Rheinland-Pfalz | ~200K | 1.03× | |
| 08 | Bayern | ~700K | 1.02× | |
| 09 | Hessen | ~300K | 1.02× | |
| 10 | Niedersachsen | ~400K | 0.94× | |
| 11 | Baden-Württemberg | ~400K | 0.74× | |
| 12 | Saarland | ~30K | 0.63× | |
| 13 | Sachsen | ~100K | 0.51× | |
| 14 | Sachsen-Anhalt | ~50K | 0.48× | |
| 15 | Mecklenburg-Vorpommern | ~30K | 0.37× | |
| 16 | Thüringen | ~30K | 0.33× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Doctolib audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Health insurance | Business & Career | 22.85× | ||
| 02 | General practitioner | Health | 13.41× | ||
| 03 | Neurology | Business & Career | 8.09× | ||
| 04 | JIRA | Technology & Electronics | 6.93× | ||
| 05 | Retirement planning | Business & Career | 5.26× | ||
| 06 | Esso | Cars & Mobility | 2.52× | ||
| 07 | Volunteering | Politics & Society | 2.35× | ||
| 08 | Vacations | Travel & Leisure | 1.97× | ||
| 09 | Focus | News | 1.94× | ||
| 10 | Nature | Home & Garden | 1.93× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.88× | ||
| 12 | Tagesschau | Movies & TV | 1.85× | ||
| 13 | Postbank | Business & Career | 1.70× | ||
| 14 | Family | Kids & Family | 1.67× | ||
| 15 | Health care | Business & Career | 1.66× | ||
| 16 | Commerzbank | Business & Career | 1.64× | ||
| 17 | Desserts | Food & Beverages | 1.61× | ||
| 18 | German language | Politics & Society | 1.52× | ||
| 19 | Netto Marken-Discount | Shopping | 1.51× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.50× |
Personality of the Doctolib audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.58× | |
| Family Orientation | CONSERVATISM | 1.57× | |
| Indulgence | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Sports Activity | POWER | 0.87× | |
| Luxury Orientation | PREMIUM | 0.87× |
Frequently asked questions
Who is Doctolib's target market in Germany?
Doctolib's target market in Germany covers an estimated 4,314,491 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Doctolib customers?
59.6% of the Doctolib audience are female, 40.4% are male, with an average age of 41.2 years.
Which brands do Doctolib fans like most?
Doctolib fans show strongest brand affinity for Health insurance (22.85×), General practitioner (13.41×), and Tagesschau (1.85×) over the country average.
Where do Doctolib fans live in Germany?
Doctolib fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~700K), and Berlin (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Doctolib fans also like?
Beyond Doctolib itself, the audience over-indexes on General practitioner (13.41×), Tagesschau (1.85×), Neurology (8.09×), and Nature (1.93×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Doctolib. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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